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This post by Adriano Farano originally appeared on owni.eu on January 5, 2011.

The news that in 2010 Facebook overtook Google as the most visited website in the United States is absolutely astonishing. But one might wonder what meaning this has for the way we use the web today?

Facebook and Google seem to me the frontrunners of two separate conceptions of today’s Internet.

On one hand, Mountain View’s giant is the empire of the reason, the quintessence of what I would call the ‘cold web’. Google is used, deterministically, to search for something you are looking for. It can be extremely useful, though rarely exciting; we like it because its algorithms provide an order to the infinite data on the Internet. In this sense, Google is Apollonian. Like the Greek god of sun, light and poetry, later identified with order and reason, Google helps us to shed some light into the abundant mass of information available online.

On the other hand, Facebook symbolizes the ‘hot web’. more...

The Washington Post ran an article last Sunday about the Air Force’s new surveillance drone. The bot can hang in the air for weeks, using all nine of its cameras to provide a sweeping view of a village. Its a commanding officer’s dream come true: near-total battlefield awareness. Recording the data however, is only half of the battle. This vast amount of real-time data is almost incomprehensible. No one is capable of making sense of that much visual data unaided by some sort of curation device. There is an entire industry however, focusing on providing viewers with up-to-the-second live coverage of large, complex environments: sports entertainment.

Pro sports have always been on the cutting edge of video recording. Being able to show an entire football field and, with a swift camera change, immediately shift focus and follow a fast-moving ball into the hands of a running receiver. The finished product is a series of moving images that provide the most pertinent data, at the right scale, as it happens.

The Pentagon is adapting ESPN’s video tagging technology to make sense of battlefield surveillance. more...

The rant that anything digital is inherently shallow, most famously put forth in popular books such as “The Shallows” and “Cult of the Amateur,” becomes quite predictable. Even the underlying theme of The Social Network movie was that technology trades the depth of reality for the shallowness of virtuality. I have asserted that claims about what is more “deep” and “real” are claims to truth and thus claims to power. This was true when this New York Times panel discussion on digital books made constant reference to the death of depth and is still true in the face of new claims regarding the rise of texting, chatting and messaging using social media.

Just as others lamented about the loss in depth when moving from the physical to the digital word, others are now claiming the loss of depth when moving from email to more instant forms of communication. E-etiquette writer Judith Kallos claims that because the norms surrounding new instant forms of communication do not adhere as strictly to grammatical rules, the writing is inherently “less deep.” She states that

We’re going down a road where we’re losing our skills to communicate with the written word

and elsewhere in the article another concludes that

the art of language, the beauty of language, is being lost.

There is much to critique here. Equating “depth” to grammatical rules privileges those with more formal education with the satisfaction of also being “deeper.” Depth is not lost in abbreviations just as it is not contained in spelling or punctuation. Instant streams of communication pinging back and forth have the potential to be rich with deep, meaningful content. more...

Advertising on social media is more than those segregated paid-for-spaces that display ads paid for by companies (e.g., on the far-right of your Facebook screen). This sort of paid-advertising has been shown to be so highly ineffective that some have predicted it will be the downfall of the social web. However, these predictions do not understand that the fundamental point of the social web (2.0) is that users are prosumers; they are simultaneously both consumers and producers of content. And advertising is no different. Advertisements that we simply consume worked in a consumer medium, like television. However, social media is a prosumer medium, and today we are the ones doing the advertising work of integrating corporate logos and branding into our profiles and news feeds.

Facebook’s ubiquitous “like” button reflects our modern task of self-presentation (and distinction) based on our taste in just about anything and everything, documented and compared to the various “likes” of any other visitor to your profile (and remember: what someone “likes” may not be what they actually like but what they want others to see that they like). In modern consumer culture, this collection of displayed “likes” will include corporate brands that one identifies with. This might mean clicking “like” on the Starbucks or Victoria’s Secret pages, which then becomes a part of your profile. more...

The New York Times asked their readers how to balance the federal budget. Click the image below to see how the 7000 replies via Twitter panned out [article | methodology].

If Web 2.0 tools are all about “democratization“, how might democracies utilize the crowd using Web 2.0 tools? We’ve spoken about how user-generated content makes us all “prosumers” of the web, that is, we are both producers and consumers of content. Isn’t democracy inherently a prosumer form of politics where we are (hypothetically) both the producers and consumers of political decisions?

In the future, we will all probably have some Facebook skeletons. They might be regrettable pictures in various states of inebriation and/or undress, unfortunate status updates, etc. I’ve argued that the media has overblown these risks because, as the digital dirt on our collective hands becomes more commonplace, the stigma it carries will erode. However, the 2010 midterm elections in the United States suggest a point that I previously neglected: the stigmatization of digital dirt may be eroding, but eroding for whom?

It seems clear that the acceptance of a little digital dirt is occurring much faster for men than for women. And, what the 2010 elections made clear is that there is a double standard for women to keep a perfect online presence, while men are more easily forgiven. more...

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