bodies: objectification

If you’re interested, I wrote a piece for The Daily Mirror about my recent trip to the LAPD’s “Behind the Scenes” exhibit here in Vegas (which got a lot of media attention when the Kennedy family protested the inclusion of bloody clothing from Robert Kennedy’s shooting). My friend Larry was interested in the politics involved–whose personal tragedy gets put on public display? Were the displays as sensationalistic as he suspected they would be? He was particularly interested in how the case of the Black Dahlia (aka Elizabeth Short) would be presented, and what the LAPD would think was appropriate to display for public consumption.

So I agreed to go take a look. And I was horrified in so many ways. Absolutely stunned. You can find the piece here.

In “The Yellow Fever Pages” (full citation below), Karen Eng discusses a recurring problem she, as a Chinese-American woman, faces when dating: that many men, particularly White men, who express interest in her are not interested in her as an individual, but rather in a generalized Asian woman and the fantasies that are associated with them. Eng sums up the fantasies many men hold about Asian (particularly Japanese) women:

The fantasy Asian is intelligent yet pliable, mysterious yet ornamental…perpetually pre-pubescent–ageless and petite…high-pitched, girly–while simultaneously being exotic and wise…She comes from a culture where women traditionally serve men… (p. 68).

Thus, when men ask her out, Eng has to figure out whether they are asking her out because they think she specifically is interesting, or whether they’re asking her out because what they see is an Asian woman to whom they attach all kinds of expectations about exoticism, subservience, and so on. As she puts it, regardless of how she presents herself, the interests she expresses, the type of music and clothing she’s interested in, “…they still see a little Oriental flower.”

I could not help but think of Eng’s article when one of my students, Casandra L., let me know about the dating website ClassyAsianLadies:

The website specifically markets Asian American women to men in the U.S., drawing on all of the stereotypes Eng describes. Here are some images from the site; I highlighted some of the most blatant examples of the “Asian women as hot but also passive” stereotypes in red:

So they aren’t trying to use you to get to the U.S. (though, after stating these are women living in the U.S., they are always described as Asian, not Asian American). And the men who want to date them just love and respect “the Asian culture” (and, you know, there’s just one culture in all of Asia). And how do you show your appreciation for a culture? By marrying someone who personifies the elements of that culture you have romanticized.

Notice the guys using the site appear to expect quite a lot in a woman: she has to remain “a lady,” be “sweet, gentle, beautiful, loving, fun,” but also be “intelligent and independent.”

I don’t know to what degree the website specifically targets White men. There were three photos of Asian women with men on the site; two showed Asian women with White men, one showed an Asian woman with an Asian man.

In case you aren’t convinced yet, here’s some more information on why you should marry an Asian woman:

Unlike “the average woman” (which presumably means White women in the U.S., since we’re the majority of women and all), Asian women haven’t become too competitive (just intelligent and independent! But that’s different!) and certainly aren’t “masculine.” Again we see the romanticizing of a certain stereotype of “Asian culture,” with Asian women having a “well-known cultural attitude of gentle and caring support” and “Eastern values,” which apparently involves being sweet and supportive. Though they’ve also “learned Western values,” which here is associated with being “outgoing…independent and fun…”. Thus, the West = independent, fun women, while the East = supportive, submissive ones.

Notice the last line in that image:  “…that perfect Asian girlfriend or wife.” This is what Eng was getting at: this isn’t about finding the perfect girlfriend or wife; this is about a fantasy of the perfect Asian girlfriend/wife. “Yellow fever” refers to the fetishization of Asian women by men who have a specific idea of what Asian women are like and view them as particularly desirable mates based not on their unique personalities but because of the “Eastern values” they supposedly adhere to. The women thus become somewhat interchangeable. Eng’s frustration grew largely out of the difficulty of getting men to notice her, as opposed to her status as an Asian American woman.

Some other gems:

Asian women are exotic but also make a lot of money (no gold-diggers here!). Men find them “intoxicating.” They’re loyal, and “dedicated to their men.” An Asian woman “always thinks of her man first!” They’ll help with financial planning without being “intrusive”–that is, they’ll make suggestions, but it’s ultimately up to him to decide and she’ll accept whatever he decides on.

They’re “easy to be with…rarely complain…and constructive with their criticism.”  One of my students said the whole “Wonderfully easy to be with” section made her think of the way people describe breeds of dogs: “Get a Labrador! They’re smart, fun, and easy-going! They’ll make a nice addition to any family!”

The translation to all of this: Asian women will offer their wisdom and support, but will then step back and let their men decide. They aren’t bitches who will nag at you or criticize you in a nasty way, or complain that you aren’t doing half the housework, or expect to have an equal role in financial decisions. And she won’t let herself go and become a fatty, so be assured–what you see now is what you can expect she’ll stay like forever.

Aside from the objectification of Asian women (and “the Asian culture”) as having a predetermined set of characteristics you can count on, this says a lot about concerns surrounding changes in gender roles in the U.S. These women are being marketed as the antithesis of the “average” woman in the U.S., who is demanding, hard to get along with, too competitive, and doesn’t stay sufficiently attractive. Female assertiveness or insistence on gender equality is de-feminizing and unattractive; it turns us into masculinized women who won’t submit to men’s authority to take our ideas into consideration but make final decisions based on what they think is best.

For a certain group of men, then, dating an Asian woman is a way to reclaim a romanticized gender hierarchy in which women mix cultural elements associated with the “East” and the “West.” They’re independent and make money (the fun part of female empowerment, unless the independence goes to far and they get uppity), but they retain “Eastern” gender roles in which their independence is, ultimately, limited by their passivity and submissiveness to men, as well as appropriate displays of femininity (being thin, beautiful, and exotic). And, thus, this type of relationship allows men who believe they have been victimized and emasculated by the women’s movement to reclaim some of the overt patriarchal power the believe they’ve been robbed of.

NEW! (Mar. ’10): Rachel K. sent a link to this t-shirt, which ThinkGeek says translates as “now accepting applications for Japanese girlfriends.” It’s a great example of the fetishization of Japanese women:

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(“The Yellow Fever Pages.” 2000. Bitch issue 12, p. 68-73.)

Also check out Lisa’s post on marketing Asian women to specifically anti-feminist men.

NEW! (May ’10): Sophie L. sent in this spam message she got on Skype, offering “a sweet lady that will be caring and understanding” in case ” European and American women are too arrogant for you.” In this case the source of of these nice, lovely women is Russia…which, yes, is part of Europe, but don’t get caught up on geographical details. You can find yourself a woman with “royal blood and royal look”!

These days, if you live in the West, thinking about Asia–whether it be Chinese labor, Japanese inventions, Indian demographics, or Korean politics–is taken-for-granted as part of knowing about the world.  During the colonial era, however, when “mass media” was largely limited to print, Americans and Europeans experienced being more-or-less newly introduced to different cultures.  This spurred an entire industry in which “Africa,” “the Orient,” and the “Middle East” were presented to curious Westerners.  These presentations, more often than not, were objectifying.  Westerners were able to enjoy reveling in the seemingly bizarre and unfamiliar people and customs of these Other places (with a capital “O”), as if Other kinds of people were new species of animals over which to fawn.  This accumulation of documents with which the average Westerner could try to understand their “foreign” counterparts were produced not only by travel writers, but anthropologists, artists, imperial employees, novelists, and others.

Edward Said, in his powerfully influential book, Orientalism, first articulated the way that efforts of these actors coalesced into a mythology about “the Orient.”  A mythology in which the East and the West were set in opposition and the East was used by the West to define its own, superior identity.

Katrin sent in one example of this traffic in Orientalism.  It’s a postcard from the early 1900s that depicts a “Burmese Beauty.”  It was painted by Robert Talbot Kelly and originally published in his book, Burma (1905).  The caption reads:

A Burmese Beauty. The Burmese women are generally attractive, much more so than the men, and present a pretty picture as they walk about attired in their gaily coloured skirts and shaded by their quaint umbrellas. All the ladies smoke in Burma, large cigars being the favourite ‘weed.’

Here, the people themselves are seen as objects for a (distant) touristic gaze, kind of like the generic mostly-naked-woman-in-tropical-paradise postcard that we still see today.  More examples of colonial era Orientalist postcards depicting Burma (from Images of Asia):

1908:

1910:

1905:
1910:

1905:

1912:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Recently Lisa posted a video listing suggestions for how not to write about Africa, pointing out the ubiquity of a number of stereotypes and tropes used in novels or memoirs set in African countries.

That video came to mind when I saw this one about the book My Maasai Life, written by Robin Wiszowaty (and sent in by Randy McL.):

So she goes to Kenya to experience “simple life” to help her deal with the angst she felt in the U.S. You have the romanticization of the Maasai: they laugh openly! Judgment doesn’t exist!

She recalls asking herself, “How did I end up here?” How did you end up there? Um, you intentionally decided to go there to get away from everything you know, presumably with the money to do so. And in that simple place where happiness and tolerance reign, and people laugh openly, you figured out who you are.

I know I’m being snarky. Yes, she did some volunteer work, and from the video it looks like she worked in some schools. Certainly those benefited some specific people, regardless of what I think about her attitude. But you can help some individuals while still perpetuating stereotypes that may be harmful to groups of people in the long-run.

And this is another example of the limited number of perspectives authors tend to take when writing about African countries/people. Either it’s a desolate, violent, hopeless place filled with human misery, or it’s the home of happy, smiling, tolerant people (or “tribesmen”) who, through their simple lifestyles, show all of us in developed countries how much better things would be if only we could follow their example, except with clean water, and also TV.

Larry of The Daily Mirror sent in an article that ran in the Los Angeles Times on January 26, 1920. Here are some screencaps of the most interesting sections:

Not surprisingly, civilization means only one thing: assimilation into Anglo culture. The other option? Extinction. How do we know a tribe isn’t civilized? They still live like their “forefathers” did. It’s a theme we see a lot in terms of Native Americans: in order to be authentic (which in this case means “uncivilized”), they must not change any cultural practices. There is an expectation that “real” Indians are culturally frozen in time, as though their cultural practices and lifestyles had not changed throughout history just like every other group’s has.

And also, I’m pretty sure lots of groups have combined elements of two or more religions “without any difficulty or embarrassment,” but whatever. I’m sure they were, indeed, of immense interest to artists, scientists, and writers (also, physiognomists). And since they are of interest to them, that should definitely be taken into account when we decide what to do with them. Taos still loves Indian art.

Still, Native American cultural customs are acceptable only to the degree they are compatible with assimilation. And learning to read and write, use a stove or a sewing machine, mean giving up “the Indian life.” Again, modernity cannot be combined with existing cultural practices.

It’s a great example of how Whites felt entirely comfortable discussing what the future of American Indians should be, either romanticizing them as noble savages or insisting on their cultural backwardness, without any sense that Indians themselves might have any ideas on the issue worth paying attention to.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Gwen M. sent in a story about a performance by Oksana Domnina and Maxim Shabalin at the Russian National Figure Skating Championships:

The pair won first place and plan to use the routine at the Vancouver Olympics next month. They explained that the routine (video below) was inspired by clips of Australian Aboriginal dance on the internet. About the idea, Domnina wrote: “I thought it was just crazy, but once we have tried it, we immediately fell in love with it.”

Bev Manton, the chair of the New South Wales Land Council thinks it’s less “crazy” and more offensive. She says:

I am offended by the performance and so our other councillors… Aboriginal people for very good reason are sensitive about their cultural objects and icons being co-opted by non-Aboriginal people – whether they are from Australia or Russia.

It’s important for people to tread carefully and respectfully when they are depicting somebody else’s culture and I don’t think this performance does.

The routine:

Sources (text; image).  Via Racilicious.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We often talk about gender objectification on this blog, but we also try to talk about other types of objectification.  In this case, Literanista sent us a great example of racial/nationalist objectification.  The example comes from a tourism website for travelers to the Dominican Republic.  It offers, in one of its excursions, the chance to swim in a jungle river, enjoy a secluded beach, visit a “Rum Shack,” taste fresh sugarcane, see native animals and meet an honest-to-goodness-real-Dominican family.

Elsewhere, just to add some negative stereotyping, the website suggests that Dominican’s are drunk all the time:
In a similar vein, Karole F. sent in a photograph of some “African” carvings for sale a Stones ‘n Stuff in Exeter, New Hampshire.  Human beings are included as objectified tokens alongside animals:


For more tourism-related objectification, see our posts on tourism in Hawaii, Brazil, and Thailand, and, related, these images of international adoption and onesies for internationally adopted babies.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In several posts, we have problematized past and present school mascots.  In this post, I discuss the University of Louisiana at Lafayette Ragin’ Cajuns.

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Originally, UL Lafayette’s mascot was a Bulldog.  Then, according to the mascot history page,

…in the early 1960’s as an effort to “fire up” the football team, Coach Russ Faulkinberry called his team the Raging Cajuns since 95 percent of the football team was from the Acadiana area [i.e., ethnically Cajun].  It was then decided by the Sports Information Director, Bob Henderson, to honor the team and the Cajun heritage by calling them the Raging Cajuns.

The first Ragin’ Cajun mascot was Cajun Man:

cajun man

This was protested by African American activists who resented the association of the multi-racial and -ethnic University with a white ethnicity.  From another perspective, the mascot was questioned on the grounds that “Cajun” had once been a nasty racial slur.

Apparently the University lost Cajun Man when he graduated, so he was replaced by Cajun Chicken:

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Cajun Chicken as Elvis (what, your mascot didn’t dress up like Elvis?):

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Cajun Chicken was later replaced by Cayenne, a chili pepper, the University’s current mascot:

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Still, the disappearance of the Cajun Man has not led to the disappearance of the controversy over the mascot, kept alive with the term “Ragin’ Cajuns.”  In Blue Collar Bayou, Jaques Henry and Carl Bankston III report that in 1997 Louis Farrakhan protested that the state funding of the University of Louisiana at Lafayette amounted to the state using “African American and Creole tax dollars… to promote a white culture.”

Consider the Ragin’ Cajun controversy in light of the other mascots we’ve covered: the Orientals, the Gauchos, the Jews, the Fighting Irish, and the Indians.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.