bodies: objectification

Fannar Þór Guðmundsson sent in a photograph that he took a few years back in his hometown of Reykjavík, Iceland.  The simple street, the mundane household items for sale, and the elderly couple contrast starkly with the lingerie-clad models with their come hither looks.  They contrast starkly, that is, if you are not already inured to the fact that such images are absolutely everywhere.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Ms.

Previously we’ve posted on the sexy makeovers recently given to Dora the Explorer, Strawberry Shortcake, Holly Hobby, Lisa Frank, Trolls, Cabbage Patch Kids, and the Sun Maid.  Here we have three more.

My Little Pony

The original My Little Pony, chubby and adorable (source):

Today they’re thinner, with an open mouth, more provocative stances, and more responsive positions (source):

Rainbow Brite

Vintage Rainbow Brite:

Rainbow Brite today:

Finally, Monika alerted us to the new look for Candy Land.  First, vintage Candy Land.

1949:

1955:

1962 Candy Land book:

2005:

From the website of Candy Land today:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Alex W. sent in a 1972 ad for Weyenberg Massagic shoes (a version of which was reprinted in Ms. magazine in 1974, after appearing in Playboy). The ad uses subtle imagery and text to imply that if men buy the right footwear, women will be so entranced that they will remain in their natural habitat, the floor (more specifically, as reader Jamie points out, at your feet), just for the chance to gaze at the beautiful product:

J.S. sent along the following mind-benders.

Sexy Chuckie:

Sexy Nemo:

Sexy Brian (a talking male dog) from The Family Guy:

Sexy Crayon:

The sexy Nemo is my favorite.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Zoë sent us this video in which Erin Gibson satirizes the “sexy ____” costume trend for women so common this time of year:

George H.W. Bush’s 1988 “Willie Horton” campaign ad is infamous for racializing fears of crime, encouraging stereotypes of African American men as violent and threatening. The ad is widely believed to have destroyed Michael Dukakis’s chances for winning the presidency, presenting him as soft on crime. It’s a classic example of race-baiting in political campaigns — ads that present racial/ethnic minorities as threatening. Jesse Helms took a different approach with his affirmative action ad, which draws on some Whites’ fears that they are losing out on jobs because of affirmative action.

This election cycle, a number of candidates have produced ads that clearly attempt to stoke and benefit from anti-Hispanic immigrant sentiment. Talking Points Memo posted a mailer sent out by the Yuma County, Arizona, Republican Party as part of its campaign against Democratic state Representative Rae Waters. One side shows a stop sign full of bullet holes and makes a link between immigrants and neighborhood crime:

SB 1070 is the controversial Arizona law that allows law enforcement officials to check the immigration status of people they have stopped for other violations if there is a “reasonable suspicion” they might be undocumented or not carrying the appropriate papers.

To drive the message home, the other side of the mailer contains an image of a blond child, looking a little disturbed, and again links opposition to SB 1070 to “drugs and violence”:

Here in Nevada, Senate candidate Sharon Angle is currently running this commercial that calls Harry Reid the best friend of “illegals,” who are “putting Americans’ safety and jobs at risk.”

The commercial ends with this image:

She has a second commercial that plays on the same themes:

In West Virginia, this ad against Nick Rahall, a Christian Lebanese-American, prominently displays the phrase “Arab Americans” (he chaired Arab Americans for Obama) while scary music plays in the background:

If you have other examples of racialized or anti-immigrant imagery in current campaign ads, let us know.

UPDATE: S. Elle let us know about this ad by Senator David Vitter, of Louisiana, which is very similar to the Angle commercials:

And kantmakm provided a link to this billboard outside Grand Junction, Colorado:

Today is the last day of Oktoberfest in Munich; this has meant a lot of slide shows of people drinking from giant beers steins on the wiesn.  I noticed that the slide show at Boston.com included a disproportionate number of images of young women in (often boob-poppin’) Dirndls.  Men were about as likely to be young as they were to be older, exhibiting interesting character, and more likely to be shown in functional roles.  Women, then, were included primarily as eye candy for a (presumably heterosexual and) male gaze.

Five photos of young girls in Dirndls, two photos of young men in Lederhosen, two photos of older men in Lederhosen, one mixed-sex picture of middle- and older-life characters (the only one that includes a picture of a woman who might be over 25), three photos of men at work, and two photos of women at work (including the only photo of a woman who is not dressed up to be conventionally attractive).

For a slide show without the objectification, see Time.

—————————

UPDATE! Alan Taylor, the editor of the slide show at Boston.com, wrote in with some perspective:

Hi there, just a note from the editor of the blog post in question. First, I’m happy to see the discussion here, believe it or not subjects like this are often in mind when compiling my photo stories.

This seems like fair criticism, and I’m not being defensive. What I will offer is last year’s entry for comparison and contrast: http://www.boston.com/bigpicture/2009/09/oktoberfest_2009.html – not nearly as many “boob-poppin’” dirndls there.

As an editor I am limited by the photos available to me, and their quality. In this case, for example, there may have been a decent photograph of an older woman in a strong functional role, but maybe it was poorly lit or repetitive just not up to par, and was left out. I compile entries three times a week on varied subjects that endup being 30 to 40 photos total, starting with anywhere from 100 to 300 to begin with. The selection process is long, subjective, and can certainly be viewed as flawed from many points of view.

If you think the blog is intentionally objectifying, I invite you to look through my archives: http://www.boston.com/bigpicture/2010/09/ and judge for yourself. I can also be reached by email at ataylor@boston.com

Thanks for the discussion,
-Alan Taylor

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Previously we’ve posted on the sexy makeovers recently given to Dora the Explorer, Strawberry Shortcake, Holly Hobby, and the Sun Maid.  Here we have three more.

Lisa Frank

Andy Wright at the SF Weekly recently posted about a new look for Lisa Frank art.  If you’re a woman in your 30s, like me, you probably remember this art vividly.  As Wright describes it, it “…was a branded line of school supplies consisting of Trapper Keepers and folders that looked like they were designed by a six-year-old girl on acid.”

When I was a kid, Lisa Frank didn’t include any people. But today it appears that they’ve added, well this:

Wright: “I have to wonder if little girls actually are more interested in bizarrely proportioned nymphets dressed like sexy hippies than a righteous day-glo tiger cub.”

Trolls, now Trollz

Remember Trolls?  Growing up, I remember them looking something like this (source):

But apparently now they look like this (source):

Cabbage Patch Kids

This is a vintage Cabbage Patch Kid from 1983 (source):

This is the front page of the website today:

They still make “Classic” Cabbage Patch Kids, but now they also make “Pop ‘N Style”:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.