bodies: objectification

PETA is well known for objectifying women in their efforts to encourage us to be kind to animals. Here are some print ads using (near) nudity:

In these two, they actually make women into animals in cages:

This one, found at Feministing, includes the following press release from PETA which in no ways tries to obfuscate their reliance on the objectification of women for their own purposes:

Wearing sexy yellow bikinis outside the legislative meeting of the United Egg Producers in Washington on Wednesday, six PETA beauties will crowd into three cramped cages to mimic conditions for laying hens on factory farms. The ladies will hold egg-shaped signs that read, ‘Chicks Suffer for Eggs.’

In case you were wondering if they were denigrating women as well as showing them naked and in cages… Here you go:

Because women’s natural bodies are actually quite disgusting, apparently.

Boys too!

NEW: Matt S. sent in three more PETA posters and a video featuring Alicia Silverstone:


To see this video featuring Silverstone on youtube, I had to verify my age and was warned that it might not be suitable for minors:

As Matt pointed out, if you didn’t know what PETA is, these ads could just as well work as pro-fur ads, by implying that if you buy a woman a fur, she’ll get naked and be sexually available to you.

Thanks, Matt!

This is one of the ads for “Tom Ford for Men”, a new cologne for men by Tom Ford.

Check out the extent to which the female model is objectified:

http://www.tomford.com/en/

In this ad for St.Pauli’s Girl beer, a woman’s body has been turned into the alcohol itself, conflating liquor and women as products for consumption:

NEW! (Mar. ’10): Tom M. sent in two more examples. This is a brand of Russian beer manufactured to look like a woman in fishnets and a garter (found at copyranter):

And Skinny Blonde is an Australian brand (found at Change Marketing):

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.


On the back it says “Formulated to turn 21 to 35 year olds into drunken, energized, sex freaks. –BottleWatch”

The back also has a silhouette of a woman holding a can of Four.


Ad Agency: Rempen & Partner, Duessldorf