bodies

Samantha Moore sent in a screenshot of the front page of the website for Aerie, a brand of lingerie marketed to 15-21 year-olds.  I thought it was quite the stunning example of the impossible bodies that young people are offered as the ideal.

Adding more perspective, Samantha writes:

I shopped at American Eagle before I turned 15, and I would say that’s part of the draw — girls like to shop where the older kids do. Though aerie may be officially targeting older teenagers, this bra campaign wipes away the transition from puberty to sex; you know, that time when you bra shop out of necessity and dreadfully weird body change, not sexual enticement.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In the video below, borrowed from Geoffrey Arnold’s blog on heightism, people on the street in New York are asked to evaluate the likely occupational and class status of two men: one short, one tall.  The results are striking (if also edited and non-random, but still):

See also Arnold’s guest posts introducing the concept of heightism as a gendered prejudice and discussing heightism (and other icky stuff) at Hooters.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The clothier H&M is in the news this week and Craita, Ann C., and Marjukka O. all sent in links to the story.  It turns out that they are using a mannequin to display their clothes. Nothing new here.  Except that the mannequins are appearing on their website (instead of their brick-and-mortar stores) and they are photoshopping heads of real models onto the figure and changing the skin color, giving it the illusion of being a real person.

The practice is getting plenty of vaguely negative press (ABC, FOX, Guardian, Jezebel). The critique seems to be that the use of a “virtual mannequin” creates even more unrealistic bodily expectations for women than the use of “real” models (with “real” in quotes because of the degree of photoshopping that goes into creating any images of women that appear in fashion-related advertising).

To be honest, I’m having a hard  time feeling that this is either qualitatively or quantitatively different than the range of techniques used to produce impossibly idealized bodies (including photoshopping images, using mannequins in stores, using models with unusual body types, and requiring those women to exercise and diet their bodies to achieve an extreme look even given their biologies).  (In fact, Nadya Lev at Coilhouse has a positive spin on it.)

What is more interesting, in my opinion, is the way this illustrates the deskilling of labor. Models no longer have to have just the right body, nor do they have to be good at modeling (e.g., posing in ways that flatter clothes while simultaneously looking natural, not to mention the endurance and emotion work).  No, instead, modeling is reduced to a pretty face that can be nicely composed.  Everything else is done digitally.

Those in the modeling industry, then, don’t see this as an insult to women everywhere, they see it as an insult to models specifically.  FOX quotes Michael Flutie of E!’s model search show “Scouted” saying:

It is disrespectful and lazy. It is the job of the brand to properly scout for their models and find those that represent their brand in every aspect. They need to take the responsibility of looking deep into the model pool to find the right people instead of digitally creating what they need…

If this continues, models may face the same deteriorating working conditions that factory workers and many other segments of the U.S. workforce have faced: becoming increasingly obsolete.

For more on modeling, see our posts on the invisibility of labor in modeling, the dismal pay in the modeling industry, the fraudulent “model search,” and the contrasting aesthetics for “high” and “low end” modeling (all based on the work of ex-model, now-sociologist, Ashley Mears).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In a link sent in by Anjan G., Victoria’s Secret model Adriana Lima explains what she does in the months prior to walking the catwalk (source).   Here’s a summary:

• For months before the show, she works out every day with a personal trainer; for the three weeks before, she works out twice a day.
• A nutritionist gives her protein shakes, vitamins and supplements to help her body cope with the work out schedule.
• She drinks a gallon of water a day.
• For the final nine days before the show, she consumes only protein shakes.
• Two days before the show, she begins drinking water at a normal rate; for the final 12 hours, she drinks no water at all.  She loses up to eight pounds during this time.

The result.

Lima’s training and nutrition regimen reveal that the look that is believed by some to be the epitome of feminine accomplishment — the look required to be a Victoria’s Secret Angel — is accompanied by significant physical strain.  Lima looks as she is supposed to on the runway, but she is also dehydrated and hungry.

The story reminded me of this photograph, taken by Zed Nelson.  It shows Ronnie Coleman, immediately after walking off the stage at the Mr. Olympia competition, breathing through an oxygen mask.  He would take first place.  Explaining the photograph, Nelson writes:

Bodybuilders often have extreme and rigid exercise and diet plans in the months preceding a contest.  In those months, a male bodybuilder’s goal is to make himself appear as strong as possible. He must balance his body’s functional needs with his aesthetic goals, and sometimes the latter wins over the former.

Male bodybuilders and female models, then, represent aesthetic extremes of masculinity and femininity, but their bodies aren’t the natural extension of male and female physicalities. Instead, achieving the look require significant sacrifice of one’s body.  In other words, they look fit and strong, but looks can be deceiving.

See also:  criticism of female body builders and the right to consume women’s beauty.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

This picture — a woman marked up for the plastic surgery she would require if she were to look like Barbie — captures in a moment what Dove’s Evolution video took over a minute to convey — the media images and fashion icons that we aspire to emulate are constructions.  Like billboard signs and magazine editorials, the pictures are manipulations that distort our sense of normal bodies.

We are trapped in a narcissistic world of images, where we must self-surveil our bodies with beauty as one of our primary goals.  We invest in and manipulate our bodies and engage in body regimes to cultivate our physiques, often towards unattainable goals of perfection.  We become subjects (in the Foucauldian sense) to our own projects of becoming, as we police ourselves and internalize a normalizing gaze.  The only way to achieve these kinds of bodies, like Barbie’s proportions in this image, is through dramatic, invasive cosmetic procedures.  Yet, we still labor over our bodies, continually trying to shape it in accords of dominant ideals.  We have forgotten (or simply ignored) that these kinds of bodies are fantastical images.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Dolores R. sent us the newest message from associated with PETA (People for the Ethical Treatment of Animals).  Sponsored by both PETA and the Ministry of Waxing (a pubic-hair removal site), the ad features a fur-covered “wallet” (via Ms.):

I guess it’s just an ad for waxing your pubes, but the logic is so convoluted that I’m having a hard time getting my head around it.  The fur of slaughtered animals is gross/unethical, so you should shave off your public hair?  Pubic hair is gross and that’s how you know wearing animal fur is gross?  Shave your public hair as a token of your objection to wearing fur?  Skin yourself, not animals?

Or perhaps my problem is looking for a logic in the first place.

UPDATE 1: A reader sent in a clarification regarding the relationship between PETA and the Ministry of Waxing, one with its own sociological lessons about social movement organizations.  It appears that the Ministry has donated money to PETA for the privilege of using the “PETA Business Friend logo.”  While PETA has apparently made a deal with the Ministry of Waxing, they legally disclaim any responsibility for how their logo is used and it’s possible that they did not approve this ad.  Details on the program here.

UPDATE 2: Another reader, though, argues that the logo on the ad isn’t the “Business Friend” logo (see below), but the “real” PETA logo.  He links to a page on the PETA website where they endorse the program.  This reader writes:

…PETA isn’t somehow being used against their knowledge; they’re co-promoting it.  There’s no disclaimer, no weaseling out, no “we didn’t know about it”; this is 100% PETA-approved.

Also in PETA: women packaged like meat and imagined as meat, and in cages, women who love animals get naked (men wear clothes), the banned superbowl ad, and a collection of various PETA advertising using (mostly women’s) nudity.

See also our post on leftist balkanization, or the way that leftist social movements tend to undermine each other.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In her August 13 column in the Washington Times Communities section, Rebekah Kuschmider declares proudly, “So here’s the thing: I am not embarrassed about my stretch marks.” It’s a great message. Women should love their aging skin and reject the impossible Photoshop beauty standards that make us hate ourselves. Kuschmider describers herself as, not a Barbie Doll, but a “Velveteen Rabbit, so worn and loved that I’ve become real.”

Two curious images, however, accompany this story about a (presumably) wealthy white woman’s stretch marks. The two women pictured with Kuschmider’s column are actually a Thai woman from a village near Burma and an Indian laborer from the city of Diu (according to the Flickr pages from which the photos were captured). The old Thai woman’s face is a shrunken apple;  tattoos cover the younger Indian woman’s neck, and the whites of her eyes are yellowed from exposure to the sun. Both women are beautiful.

But why don’t we see, not to get too invasive here, the stretch marks of which Ms. Kuschmider is justifiably proud? Why do we instead see haunting portraits that seem to come straight off the pages of National Geographic? The underlying message from whoever chose these photos (the author? an online editor?) is that wrinkles look exotic on poor women whom privileged Americans love to gawk at. We don’t expect them to be attractive by our standards – they’re so lovely in their way, so tragic. But wealthier white women?

Nickey R. sent in a commercial by Blue Cross and Blue Shield of Minnesota that aims to encouraging people to stop putting off exercising, eating healthy, and quitting smoking. The problem with these ads is a simple one. It represents all unhealthy people as overweight… or smokers. It ends by flashing the phrase “for the health of all.”

But while exercise and eating healthy may correlate with being thin (and to what degree this is true is still very much up for debate), there are, in fact, lots of non-thin people who do exercise and eat right and lots of thin people who do not. Being thin is not the same thing as being healthy (as research and real people demonstrate), but these ads say that it is, justifying anti-fat prejudice and miseducating the public.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.