Though there are other ways to promote vegetables, as others have previously mentioned, PETA often makes it easy for us to find examples of objectification and the sexualization of activism. Now comes news that NBC has rejected PETA’s “Veggie Love” Super Bowl ad for being to racy. To quote from Cameron Scott’s Thin Green Line blog,
“It’s likely that they never expected the ad to pass muster, and have used it purely as a publicity stunt. The ad is, indeed, steamy. It features scantily, S&Mishly clad women engaged in highly sexual movements and poses with vegetables. A woman also gets into a hot bath with vegetables, suggesting that she’ll become part of a soup. Watch it here.