bodies

A post for Love Your Body Day.

Krista, Debbie, and Diego sent in the following commercial for FreeScore. It nicely illustrates our bias against men who don’t live up to idealized standards of masculinity.  That is, men who are short, bald, and soft.

Like a bad credit score, men who aren’t young and handsome are a total drag. Klutzy, a potential serial killer, afraid to stand up for himself… his pain is our last laugh.  Disgusting.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I know a guy, bless his heart, who is unendingly surprised to learn that women do things to themselves to try to be more conventionally attractive.  Most recently he learned that bleach blondes are almost always, well, bleached. He thought it was a common natural hair color for adult women. LOL.

In any case, I thought the photographs below — by Zed Nelson, and sent along by zeynaparsel — were neat. They disembody the tools women use to enhance their beauty — eyelash extensions, breast implants, hair extensions — revealing them as undeniably artificial.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Jezebel.

At least that’s what Skinny Water is promising in their latest advertisement. The ad shows a woman facing a throng of cameramen snapping her picture, elegant earrings dropping to the top of the headline which says: “Skinny Always Gets the Attention.” Take a look:

Below the headline and photo of the various flavors, it also says “Zero calories, Zero sugar, Zero Carbs, Zero Guilt.” With all that’s not in this water, you might wonder what it does offer. The website tells me that depending on the flavor of water, they’ve added vitamins B3, B5, B6, B12, C, A, and E. They’ve also thrown in magnesium, folic acid, calcium and/or potassium.

Despite paltry efforts to market itself as healthy, Skinny Water is instead perpetrating the cultural message that the best — or only — way to ensure that women get attention is by being skinny. This of course positions them well to try to push their product on those women who have been pulled into this lie.

In fact, Skinny Water is doing precisely the opposite of what a health-conscious company and product should be doing. Promoting the idea that those who are skinny deserve attention more than others creates communities that support harmful diet-related behaviors and disordered eating for the goal of a wispy appearance. Not to mention reinforcing the ever-present undercurrent of bias against the overweight — or even normal weight! — it reinforces the idea that women’s size and appearance is the most important thing about them.

In defiance of that, let’s remind ourselves why Skinny Water is wrong. While the website details the added vitamins and dietary minerals of each drink, it’s far better to get your needed supplements through a healthy diet rich in cruciferous  and dark and leafy vegetables, fruits, whole grain and lean proteins. Washed down, in fact, by regular old water that keeps you hydrated and helps your body process and absorb nutrients. Skinny Water is telling its buyers that by adding these vitamins and minerals to their product, one can, perhaps, eschew a calorie-free but vitamin-rich manipulated water diet. For example, the “Power,” “Sport” and “Fit” drinks are all fortified with calcium, magnesium, and potassium – to help activate metabolic enzymes, keep your blood regulated, and support strong bones and teeth. Do you know what else can do that?  Bananas, yogurt, kale, almonds and cashews, and quinoa.

These are madly marketed products that don’t substitute for a healthy, well-rounded diet. Instead, they capitalize on the now-entrenched notion that women care more about being skinny than anything else.

UPDATE: Jezebel reports that this advertisement has been retired by Skinny Water, thanks to objections from consumers.

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Larkin Callaghan is a doctoral student at Columbia University studying health behavior and education. She is particularly concerned with gender disparities in access to healthcare and prevention services, and has done research on adolescent female sexual health, how social media operate as an educational platform, and differences by gender in the effectiveness of brief health interventions. You can follow her on Twitter, Tumblr, and at her blog.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Naomi and Katie sent in a link to a fabulous photo project in which typical model poses are reproduced in real life by real people. The photos, by Madrid-based artist Yolanda Dominguez, reveal just how distorted fashion, and expectations for women, have become. In an interview, Dominguez explains:

I tried to express what many women feel about women’s magazines and the image of women in the media – absurd, artificial, a hanger to wear dresses and bags, only concerned about being skinny, beautiful. We don’t identify with this type of woman – we are much more. I used the impossible poses to represent this type of woman and to show how absurd it is in a real context… [The] poses of the women are ridiculous – they seem dead, twisted, pulled. Why are men never put in these positions? They are always straight, successful, able and healthy… I try to express deep questions (sometimes dramatic) but always with irony and humour. I feel that when you can laugh at something you can get rid of it.

See more from Yolanda Dominguez at her website.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

A couple of years ago I posted a segment from Sesame Street featuring Jesse Jackson leading kids in a chant of “I am somebody,” including the lines “I may be poor” and “I maybe on welfare.” I wrote about the changes in public discourse about welfare since the 1970s, and how surprising the segment seems now.

Aliyah C. sent in two more Sesame Street videos that illustrate changing norms, particularly regarding what we think it’s acceptable to expose children to. In both cases, a woman is breastfeeding her child in public (in the first case, openly; in the second, covered by a blanket) and explains to an onlooker that the baby is drinking milk from her breast:

Despite the fact that breastfeeding is widely hailed now as the ideal method of feeding babies, Aliyah said it was hard for her to imagine the topic being treated so casually on a children’s show now, or a woman using the word “breast” on Sesame Street without the show facing a lot of outrage.

Cross-posted at Jezebel.

Sometimes marketing is so absurd that I am tied into knots trying to understand how an advertisement could possibly have been made and set loose into the world.  Like this ad for Zappos, sent in by Cheryl S., that claims it sells jeans in “fits for every body type”:

Are they actually mocking us?  Do they really think we are so stupid as to not find the text and visuals in this ad laughably mis-matched?  Are they trying to offend all people outside of this “range” of body types so that they don’t wear their clothes?  I just… I don’t know.

UPDATE! Business Insider featured the ad above and included another example:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Last week guest blogger Christina Barmon posted health promotional material from 1922 that emphasized physical fitness for boys and men and grace for girls and women.  She concluded suggesting that such associations were still out there.

Indeed. Katrin, Greta P., and Sophie J. sent in a nice, succinct example of the divergent expectations for men’s and women’s bodies around today.  We know, if we’re well-socialized, that women are supposed to be thin and men are supposed to be athletic.  And, here, in this ad posted in the London Underground for Wellwoman and Wellman “sports” drinks, the message comes through loud and clear.

Wellman for “high performance health & vitality”:

Wellwoman “low calorie” drink:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Media depictions of trans people (almost entirely produced by non-trans individuals) tend to be fascinated by bodies. Since the (presumed) inappropriately gendered body is automatically monstrous, weird — or at the very least, available to be gawked at — the accessibility of trans bodies becomes a feature of their depiction.

A big thread that runs through most visual media depictions is a fixation on stripping trans people naked, implying the naked body as “true.” The Crying Game’s big reveal comes when Del undresses, while the penultimate moment of self-fulfillment for Bree in Transamerica is represented by her naked in the tub, touching her vagina. Pre-op Bree’s “parts” trap her in-between, as the movie poster so helpfully informs prospective audiences—without surgery, she’s “really” just a man in a dress.

Chest surgery fills much the same function for images of trans men. The body-centrism was so prevalent in the recently released Becoming Chaz, the documentary following Chaz Bono’s transition, one critic titled his review: “About a Boy or About a Body?”  We see a similar interest in trans-bodies in Boys Don’t Cry and the teen soap Degrassi:

(Still shot from film Boys Don’t Cry. Courtesy of Fox Searchlight Films)

(Still shot from Degrassi. Courtesy of Alliance Atlantis)

In all of these cases, the trans person’s emotional and social existence is tied to the state of their body. Bree can’t possibly be fulfilled until she’s had surgery and can strip naked in front of an audience. Bono can “really” be a man only after top surgery and he can go shirtless. Most importantly, trans people appear to have no life outside of their body, and their transition sometimes forms a narrative arc of beginning (bad body), middle (fixing the body), and end (good body).  They are allowed to be a part of the story only as a person transitioning, their trans-status overwhelming everything about them that makes them unique individuals with complex personal stories.

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Avery Dame is currently a master’s candidate in American Studies at the University of Kansas, where he studies media depictions of trans folks and trans vloggers on YouTube. He also blogs at the improbably named Ping Your Spaceman.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.