Christine O’Donnell, the Republican nominee for Delaware’s senate seat, recently released a campaign commercial that claims that she is you (i.e., Delaware voters) and that, if she were elected she would do exactly what you would do if you went to Congress.

As Jay Smooth points out, the O’Donnell commercial is an excellent example of populist rhetoric.  A populist, as opposed to an elitist, believes in the “…wisdom, or virtues of the common people” (miriam-webster).  When O’Donnell says that she is you, she is saying that she is just a regular person, not a political elite.  Further, she is asserting that regular people are better suited to govern than those elites.  Therefore, we should vote for her because there is nothing special about her that makes her fit for governance… at least nothing special that you don’t share.

Smooth says it better:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Today Californians vote as to whether to legalize marijuana.  Chris Uggen at Public Criminology explains:

This measure (1) legalizes various marijuana-related activities, (2) allows local governments to regulate these activities, (3) permits local governments to impose and collect marijuana-related fees and taxes, and (4) authorizes various criminal and civil penalties.

There is a chance that the measure will pass; Gallup polls of U.S. opinion show that support for legalization has grown over time:

What will happen if California becomes the first state to legalize marijuana is the stuff of speculation or, more generously, modeling.  Uggen points to the work of scholars employed at the RAND Drug Policy Research Center (Beau Kilmer, Jonathan P. Caulkins, Rosalie Liccardo Pacula, Robert J. MacCoun, and Peter H. Reuter).  According to their models:

(1) the pretax retail price of marijuana will substantially decline, likely by more than 80 percent. The price the consumers face will depend heavily on taxes, the structure of the regulatory regime, and how taxes and regulations are enforced;

(2) consumption will increase, but it is unclear how much, because we know neither the shape of the demand curve nor the level of tax evasion (which reduces revenues and prices that consumers face);

(3) tax revenues could be dramatically lower or higher than the $1.4 billion estimate provided by the California Board of Equalization (BOE); for example, uncertainty about the federal response to California legalization can swing estimates in either direction;

(4) previous studies find that the annual costs of enforcing marijuana laws in California range from around $200 million to nearly $1.9 billion; our estimates show that the costs are probably less than $300 million; and

(5) there is considerable uncertainty about the impact of legalizing marijuana in California on public budgets and consumption, with even minor changes in assumptions leading to major differences in outcomes.

In other words, it’s really hard to tell what the consequences of legalizing marijuana will be!  Uggen urges caution.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

NEWS:

This month our post on historical changes in soda portions was featured on Boing Boing. 

Also, this is your monthly reminder that we’re on Twitter and Facebook (where we link to our posts everyday).

Cross-posted at Ms.

Happy A. sent in an article at comment dit-on about a new anti-domestic violence ad in Chile that tells men not to hit women by using openly homophobic language — specifically saying that a man who hits a woman is a “maricón,” the equivalent of “faggot”:

Translation of the main text: “A faggot is one who hurts a woman.”

It’s a blatant example of the way leftist groups often undermine each other, fighting one form of inequality or discrimination by reinforcing another (see: everything PETA ever did). The group that put out the PSA added that a man who hits a woman is “poco hombre,” or barely a man, reinforcing the idea that gay men are insufficiently masculine. As the comment dit-on post author says, “Clearly, a larger conversation needs to take place about what it means to be powerful and attitudes that marginalize the powerless.”

UPDATE: Reader chinamorena says, “adding an interesting layer is the fact that the second man who speaks in the ad is Jordi Castell, a publicly gay tv personality.”

J.S. sent along the following mind-benders.

Sexy Chuckie:

Sexy Nemo:

Sexy Brian (a talking male dog) from The Family Guy:

Sexy Crayon:

The sexy Nemo is my favorite.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In an era when Halloween has become rather pornified, I was intrigued by this vintage ad which, while certainly encouraging women to play to the male gaze, suggested bewitching men instead of exposing as much flesh as possible:

Found at Vintage Ads.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Zoë sent us this video in which Erin Gibson satirizes the “sexy ____” costume trend for women so common this time of year:

JT sent along the following submission for grossest Halloween costume: the Jane Doe DOA.  That’s Jane Doe Dead on Arrival to you.  And isn’t she hot in her custom-made body bag and “choker”?

The description:

Although she doesn’t have much of a personality, she is still drop dead gorgeous in this body bag dress, I’m sure you have the personality and in this you will be gorgeous. Stretch satin mini dress with hood and a two way zipper front which can zip all the way up the hood, this is sleeveless and has a vest style finish at the back.  One breast has an outline of a body printed on to it an PROPERTY OF THE CORONER. Pack includes Coroners name tag fitted to a choker Jane Doe and matching fingerless gloves. (3 piece set). Fabrics are listed as 95% polyester and 5% spandex. and other accessories are available separately.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.