Some hard alcohol company should pick up on this:
Tired of sexist, misogynistic beer commercials?
Boycott Beer
Drink vodka/whiskey/rum!

...Or buy from microbrews. That typical stuff is crud anyway.

So, I don't watch television in the normal fashion. I watch some shows online, and movies at home. I don't get advertised at very often, so perhaps I'm just a little hypersensitive to it. As a real beer drinker, a lush, and an intelligent young social worker, I'm offended.

And that's why I drink Everclear! Anyways, aside from the beer, this video kind of sucked... it looked like she was trying to imitate Sarah Haskins but wasn't half as funny.

Hmm... I wonder if this sort of advertising is more common is the US than in other places. Personally, I don't care for light American beer, so I don't drink Bud, which made up most of the ads. I wonder if Guinness (which produces Smithwicks, by favorite beer) resorts to this sort of advertising?

OK, I'm lost. Do people believe that these commercials, which make fun of the women subjects, are doing anything different than pretty much every other commercial does to men? Seriously. When it comes to advertising where someone gets hurt or humiliated, men have a near monopoly.

In terms of women in commercials, in TV shows and in the movies, the choice isn't between "sexy model" and "smart and incredibly competent and put-upon by a buffoon man," you know. Sadly, those are pretty much the only thing we ever see. To achieve real equality, women are going to have to learn to take a few "hilarious" groin shots without getting all bent out of shape. And even there women have the advantage.

Pierce,

The issue is not about women taking groin shots (and eye for an eye, so to speak). And it's not about the negative portrayal of men in ads (which, unfortunately, does happen). It's about the fact that so seldom in the history of advertising this product has there been any accurate or at least reasonably neutral portrayal of women as complex, thinking, feeling human beings. The woman has always been portrayed as the sex object, the rediculous "overly emotional needy" girl, the shrew/scold, the bloodthirsty feminist, or the ice queen. Men, on the other hand, while often portrayed as either oversexed or a bit dim-witted, seem to have a greater range of options with more "rounded" personalitites (the average joe, the jock, the hot guy who gets all the girls, the boss, the much put-upon dad, the unlikely hero, the artisan/brewer).

Women just want to see themselves reflected through the lens of advertising in a more complex range of roles that are less dependent on stupid stereotpes. Is that really so much to ask for? And yes, we do like beer!

Ok first I have to say that the video was absolutely hilarious. As an avid sports fan and t.v. afficiado it is plain to see from my vantage point that the beer industry has made a concentarted effort to due away with the past and try more to focus on what society fits now. Basically what I'm saying is sex still sells but not at the rate that businesses want or can anticipate anymore. So why not take women from the traditional sexual objects and just make them one of the guys so to speak? Honestly I never understood why you would want women in beer commercials. Beer can sell itself based off of its reputation alone. I myself never thought of women as objects or strong selling points for anything in society. I have the utmost respect for women in general and appreciate all that they have accomplished throughout the years. I think as a society we love entertainment and appreciate a good joke regardless as to who it may pertain too. Whether its male or female taking a shot at someone if it has entertainment value too it, we love it.

May i refer you to the last five minutes of this video where they comment on adverts, particularly the Pepsi Max ad and Victoria Coren's comment: 'Pepsi Max: For the Clever Rapist.'

It's not beer but apparently Pepsi Max is for Jack-the-Lad types trying to pull.

Americans, you miss out on the joy of Charlie Brooker.

Also, anyone know anything about WKD. It's a blue/red/orange vodka alcopop that has ads always focused around the pranks and stuff men do, like its meant to be a men's drink.

Yet I've worked in two bars and the only time I've seen a man with it in his hand was throwing it at someone he subsequently knocked unconscious on Black Friday. But the adverts persist in it as a lad's drink.

Whereas Bacardi Breezers seem to have always been suggested as a girls drink, when they're the same thing with rum? Except rum isn't a very fashionable drink, certainly not with most people i know, because it's heavier than vodka. So there's also a Bacardi Breezer 100, which is a '100 calories' version.

Why didn't the video add?

http://www.youtube.com/watch?v=lKle4KSB7eg&feature=related

Anyway, I guess in America alcohol can still be advertised in that way, since it's been banned for ages now here.

Also, do people in bars seek out a certain type of beer, or just drink whatever is available? Do you go 'oh no, they don't have my favourite, I'll have to go elsewhere', or just get something else instead?

I'm a huge fan of the Red Stripe commercials. They rarely feature women (booooo), but are really funny. Also, the beer is tasty.

I personally love the new Guinness "fortune favors the bold" ads. They're very clever and often very funny.
You should check them out.