women

The recent spate of highly-publicized, mass mediated instances of sexual misconduct has brought attention to a culture in which men have been permitted to harass, humiliate, fondle, and even rape women – and men – with impunity. While the narrative surrounding this culture has been mostly bound to the entertainment, news media, and political industries, the recent firing of Gregg Zaun, television analyst for Major League Baseball’s Toronto Blue Jays, shows that the sports media are also implicated in a system that turns a blind eye toward sexual misconduct.

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In his book, Diversity and Inclusion in Sport Organizations, Cunningham highlights that the sport industry has historically been a male oriented space where men have continuously held positions of power, subjugating women’s ability to participate and take positions of authority. Despite this historical power imbalance, research also shows that better business decisions are made when a diverse group of both men and women are a part of the process. Further, having more women represented in leadership roles can ultimately help an organization progress and evolve in a successful direction.

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As NFL fans gear up for Super Bowl LI between the New England Patriots and the Atlanta Falcons, some fans are apt to feel more included in the broadcast than others. Advertisers, as critics have long noted, tend to assume that American football fans are straight men. Many long-awaited and expensive Super Bowl ads tend to be, well, pretty sexist. While the most egregious examples of sexism in Super Bowl broadcasts and advertisements seem to be decreasing as the NFL tries to acknowledge the presence of women fans (at minimum as a new marketing demographic), many women continue to feel left out of the Super Bowl spectacle.

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