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Don’t tell the Israel Defense Force (IDF) that sharing videos from your Twitter account is ineffectual. They will point to their two-hundred thousand twitter followers that have generated 35 million views on their official Youtube account. They will extoll the virtues of a ruthlessly efficient and effective ad campaign that invites participation without the young Israeli even knowing they are engaged in two wars: a war of flesh as well as a war of mind. Granted, the IDF is no Justin Beiber, but it is hard to deny the impact of the IDF’s 30-person social networking team. The IDF’s social media savvy has not gone unnoticed. Technology and business publications have been more than happy to publish uncritical, lengthy interviews of top officials. This meta-propaganda usually begins by noting that Pillar of Defense was first announced through Twitter. The conversation will then turn to their complete arsenal: (Tumblr, Flickr, Facebook, Pintrest, and even Google+) before commenting on their brief tweet confrontations with Hamas. All of this happens almost apolitically. Every news pieces calls it propaganda, and yet it still has a powerful aesthetic and rhetorical effect. Social media is the Abrams tank of propaganda. Messages must navigate the harsh terrains of corporate and government-owned mass media and arrive safely in the minds of citizens. Unedited, unfiltered, pure. Social media can trample news cycles, navigate the minefields of editorial desks, and maintain total media superiority in the vacuum of Western under-reporting.  more...

“my favorite twitters share a sense of wonder expressed as comedy of the bizarre”

“”microfame” is a structure of feeling for coping with mandatory requirements to construct identity online”

“Does Web 3.0 come after Web 2.0?”

“A sociological analysis must not conceive of algorithms as abstract, technical achievements”

“you open FB and on your timeline, there’s you, having some whole alternate life, tagged in photos you’re not in or don’t remember”

“We’re gonna introduce the mapping stuff so you can stalk people”

“I wondered whether we would all thrive in an atmosphere that so insistently merges productivity & sociability”

“all of my digital masks are equally me and that all of my digital ghosts mean me no harm“ more...

One of the aspects of techno-social life that I’ll be looking at closely in my forthcoming book Superconnected: The Internet and Techno-Social Life is the reality of the online experience. To explore this issue in the classroom, I invited Nathan Jurgenson of this blog to tweet “live” with my “Mediated Communication in Society” class, billing him as a special guest speaker tweeter! Here I describe what I did, why I did it, how I did it — and what happened, much of it unexpected, as a result. more...

  *12/01/2012: SEE UPDATE BELOW ORIGINAL POST*

Today (Thursday November 29, 2012), Syria’s internet shut down. This is a serious situation with literal life and death implications. We have been following the situation on the Cyborgology Facebook page since the story broke (largely, this consisted of seeing what was going on with Andy Carvin @acarvin). Much of this story has yet to play out, and we will certainly continue to follow/write about it as events progress and we learn more. Right now, I want to take a moment to explore one aspect of what this all means. Namely, I want to explore the question: why did the internet shut off now? To do so, I turn to Derrick Bell’s interest convergence theory. more...

She passes through a sheet of bloody glass. On the other side, she is being born. – Catherynne M. Valente

1.

My self began with words, which were stories.

It’s always important to understand that words do not belong to the digital. Nor do they belong to the physical. Words belong to people. People are in both. Nevertheless: my first overt experience of the digital was in words. Words have always been my playthings; I was always a storytelling child. They have always been a means of performance but more for the benefit of myself than anyone else. I have always engaged in a dialogue. Who am I? What do I want to be today? We create mythologies with extraordinary explanatory power. We cannot separate ourselves from our stories.

I have words. In the end they are all I have.

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I hear there are people out there (though I’ve never been acquainted with one, so far as I know) who really believe high school was the best period of their lives. It’s a privilege to say so, but this position remains unfathomable to me. This isn’t to say I haven’t developed a retroactive appreciation for certain aspects of my teenage life; in high school I had no overhead, all of my income was discretionary, necessities (and sometimes luxuries) were provided for me, and activities like singing, debating, working on theatrical productions, shooting photography, and writing/editing for the school newspaper (awww, analogue blogging!) were considered “productive” uses of my time, all of which add up to a pretty cushy existence. Material and structural privilege can’t necessarily buy happiness, however, and it’s an understatement when I say that I’m presently happy to have left the affective experience of my teenage years in the past.

Recently, my Internet neighborhood has been revisiting high school through the lens of ‘What if we’d had Facebook Back In The Day?’ On Monday, Nathan Jurgenson (@nathanjurgenson) wrote about why we shouldn’t be so quick to celebrate the Facebooklessness of our adolescence; yesterday, Rob Horning (@marginalutility) posted his well-considered response. Below I consider both pieces, and add my own thoughts about the hypothetical intersections of present day Facebook and the pre-Facebook past. All three of us examine identity and “digital dirt,” but where Jurgenson considers embarrassment and stigma, and Horning considers context and narrative control, I consider temporality and affective experience. more...

“Prosumption” is a bit of a buzzword here at Cyborgology.  It refers to the melding of production and consumption. Although prosumption is not unique to the contemporary connected era, it flourishes within it. One slice of prosumption theorizing focuses specifically on identity. I first coined identity prosumption in an American Behavioral Scientist article (un-paywalled on my academia.edu page). Since then, references to identity prosumption have appeared periodically on the blog. For example, Nathan Jurgenson (@nathanjurgenson) applied identity prosumption to the asexual identity movement, Dave Paul Strohecker (@dpsFTW)  mused about the role of identity in Star Wars fan fic., and I pondered the liberatory versus categorically constraining role of identity prosumption.

Identity prosumption refers to the identity meanings associated with prosumed content. What we create reflects and constructs who we are, just as who we are reflects and constructs what we create. Identity prosumption is a merging of prosumed objects and prosuming subjects. It applies:  (a) when that which is prosumed can be connected to the prosumer in a defining way and (b) when the process of prosumption incorporates social interaction.

Today, I want to add a bit more nuance to the identity prosumption model. Specifically, I want to demonstrate that sites of identity prosumption (both online and offline) affect the identity prosumption process in non-uniform ways. I focus here on two key variations: collective vs. individualist orientation, and degree of control over identity meanings. I explore these variations through a comparison of two identity prosumption sites: Facebook and FetLife. The former is the preeminent social network platform, the latter an (ironically) mainstream social network site for people who like BDSM. To employ a twist on the Hipster trope, “FetLife: you’ve probably heard of it.” more...

“I’m so thankful the internet was not in wide use when I was in high school”, this article begins, a common refrain among people who grew up without social media sites from Friendster to Facebook, Photobucket to Instagram. Even those using email, chatrooms, Livejournal, multiplayer games and the like did not have the full-on use-your-real-name-ultra-public Facebook-like experience.

Behind many of the “thank God I didn’t have Facebook back then!” statements is the worry that a less-refined past-self would be exposed to current, different, perhaps hipper or more professional networks. Silly music tastes, less-informed political statements, embarrassing photos of the 15-year-old you: digital dirt from long ago would threaten to debase today’s impeccably curated identity project. The discomfort of having past indiscretions in the full light of the present generates the knee-jerk thankfulness of not having high-school digital dirt to manage. The sentiment is almost common enough to be a truism within some groups, but I wonder if we should continue saying it so nonchalantly?

“Glad we didn’t have Facebook then!” isn’t always wrong, but the statement makes at least two very arguable suppositions and it also carries the implicit belief that identity-change is something that should be hidden, reinforcing the stigma that generates the phrase to begin with. more...

“the Cyborgology school of digital criticism”

“A simple piece of software got us through the dark ages of computing”

“The Decelerator Helmet is an experimental approach for dealing with our fast moving society…a perception of the world in slow motion”

“War existed before social media, but not like this. This is a new thing”

“he’s the one who was violated. But he knows that won’t stop anyone from clicking “play” over and over again”

“A book is basically thousands of tweets printed out and stapled together between pieces of cardboard”

“does it even make sense to distinguish between the natural and technological sublime?”

“ideally, real human users will leave social networking altogether”

“Build a world where Facebook is obviously the inferior mode of communication and fast food just seems gross”

“Do we buy iPads b/c they change & improve our lives? Or because we need something we can believe improves our lives?” more...

I’ve been meaning to write for a while now about Ben Grosser’s (@bengrosser) project the Facebook Demetricator. If you haven’t seen it yet, the Demetricator is a browser extension that removes all the overt quantification from your experience of Facebook. With Facebook Demetricator installed and toggled ON, it doesn’t matter if 2, 20, or 20,000 people like your most recent status update (for example); when you view that status update, you see simply “people like this.” Visit someone’s profile, and you see that they have “Friends”—not “Friends 450” or “Friends 4,500.” “View all 6 comments” becomes “View all comments,” and “n hours ago” becomes either “recently” or “a while ago.

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