bodies: objectification

The documentary “People Like Us: Social Class in America” (an excellent film, if you haven’t seen it; my students always get a kick out of it) includes a section about Honfest, a yearly festival in Baltimore. The film brings up some interesting questions about Honfest, particularly what it means that one group of Baltimore residents dresses up and acts like a caricature of another part of the population–“hons,” or working-class women (so named for their supposed habit of calling everyone “Hon”).

From the Honfest website:

The Bawlmer term of endearment, Hon, short for Honey, embodies the warmth and affection bestowed upon our neighbors and visitors alike by historic working-women of Baltimore. HonFest is an annual celebration in honor of these women…

In answer to the question, “Is the hon a dying breed?,” Denise Whiting, creator of HonFest, exclaimed, “No! Absolutely not. Hon will live on forever in our hearts, and HonFest gives everyone an opportunity to celebrate and embrace their heritage.”

The festival includes a Miss Hon contest. Here is a photo of Miss Hon 2007:

The website’s description of hons:

…the women who vie to become Baltimore’s Best Hon are a vision of the sixties-era. They are women with beehive hairdos, bright-blue eye shadow, spandex pants and anything with leopard print!

But commentators in the documentary argue that some of the things being parodied–big hair, certain makeup and clothing styles–are still common, particularly in the working-class areas of Baltimore. From this perspective, it’s not just that people are mimicking or parodying the past; there’s also an element of class ridicule involved (since the style, taste, and speech associated with working-class women are being fetishized and parodied by other, often wealthier, women). This brings up a number of questions: Is this just good-hearted fun? Is it truly honoring these women, or mocking them? Does it bring attention to Baltimore’s working class residents, or simply treat them like they are historic relics?

(In)famous Baltimore resident and “Hairspray” director John Waters says,

It’s condescending now. The people that celebrate it are not from it. I feel that in some weird way they’re looking slightly down on it.

This might be useful for a discussion of social class and issues of representation–is Honfest respectful and fun or condescending? Does it make any difference whether some of the styles and mannerisms being parodied are still used by working-class women? Does it matter what the class background of attendees and participants tends to be? You might compare it to the controversy surrounding American Indian sports mascots for a discussion of concerns about representation more broadly.

Burk brought my attention to the video game Battle Raper. I found a Battle Raper website, but it was all in Japanese, and I couldn’t find an English version, so I will provide you a short description from Wikipedia:

Battle Raper is a 3D fighting game in which the objective is to strip, grope, and sometimes actively rape the female characters, including a special move by the boss character and only male fighter where the female opponent is forced to perform fellatio as the camera zooms in. Like in most Hentai games, however, the penis is rendered invisible or transparent. There is also a feature in the game which allows the player to have sex with the female characters.

Here is a screenshot (found at Something Awful) of a female character crying because she is being forced to perform oral sex on the male character:

You can also damage your opponent by molesting their breasts or crotch. Once you win the game playing each of the different characters, you open a function where you can look at all the rape scenes. Here’s a shot of a female character’s face as she’s being raped:

Apparently in Battle Raper 2, they took out the rape function.

A simple description of this game will have to do, because I just can’t bring myself to write any commentary about it.

UPDATE: For the record, I’m not saying a) the Japanese are more sexist than other cultures, b) this game is (or isn’t) representative of video games in general or hentai games in particular, c) that video games lead to any particular behaviors or make people act violently, or d) that people shouldn’t be able to play these games in the privacy of their own homes.

It was sent to me as a possible post, I thought it was interesting, and I thought the discussion by some gamers I found on different websites was also fascinating: lots of people saying “Oh, I play violent stuff, but this was unacceptable even for me!” and saying how they put rape in a different category than any other type of violence, so these types of games are worse than “regular” violent video games. I thought of it as a case that might be useful for discussions of cultural representations of rape, and particularly how we often treat rape as a “special” type of crime that is somehow worse than any other type, possibly even murder. Why we do that, and what it means (particularly, how does it impact the stigmatizing of rape victims, who are often treated as though they are permanently broken and defiled?), are sociologically interesting questions.

NEW (Apr. ’10)! Dmitriy T.M., Beth W., Tom M., Abby D., and Jillian Y. all sent in another game with the same theme. The narrative for this one, called Rapelay, is as follows:

The player plays as a chikan (a perverted man who frequently fondles women) in crowded subway trains. A young woman named Aoi has the player arrested for molesting her. Afterwards, the player plans to exact revenge by molesting and raping her entire family (source).

This is the cover:

A still from the game:

Most media coverage won’t offer images, saying that they are too graphic to show.

Marc sent in a link to some sexist vintage ads found at Blog of Hilarity [note: I had an actual link to Blog of Hilarity, but commenter LillyB pointed out that when she clicked on it, she got warnings from her AntiVirus about the site; I just had the same thing happen, so I decided for safety’s sake to remove the link]. Some of them I’ll be adding to other posts, but I thought these deserved their own post.

This one, for Love’s Baby Soft, is so creepy I can hardly stand to look at it:

The shape of the bottles, the sexualization of young girls…ick. A teddy bear? Really? The text below the bottles:

Love’s Baby Soft is that irresistible, clean-baby smell, grown-up enough to be sexy. It’s soft-smelling. Pure and innocent. It may well be the sexist fragrance around.

Notice it’s not grown up…it’s grown up enough. Jean Kilbourne uses this, or a similar Love’s Baby Soft, ad in her documentary Killing Us Softly 3 when she discusses how young girls are sexualized and adult women are encouraged to infantilize themselves.

Here’s an ad for Kellogg’s PEP vitamins:

I know I always look super cute when I’m scrubbing the kitchen.

Finally, this Trix ad seems sort of creepy to me, and I’m not even sure why. Maybe it’s the way the girl is staring at the camera, or that her pupils seem fixed and dilated:

The text isn’t exceptionally interesting, but it does use the word “gay” in the original sense of “happy,” something a company would certainly not do today.

Thanks, Marc!

Xavier M. sent us a link to this print ad, which he saw in a Belgian men’s magazine, that uses sex to encourage organ donation (found here).

Text: “Becoming a donor is probably your only chance to get inside her.”

There are some interesting implications here about why we engage in altruism and who is deserving of that altruism.

See also similar posts on PETA (see here and here) and human rights violations in Burma.

At AdFreak, I discovered that Sea Monkeys are being used to sell sex. Sure enough:

NEW (Mar. ’10)! Christina W. sent in this ad campaign for French cheeses using a pin-up calendar:

The video is a backstage look at a sexy calendar photo shoot for…cheese:

[vimeo]https://vimeo.com/113146614[/vimeo]

NEW (Jun. ’10)! Stephanie DeH. sent in this lovely CPR instructional video (which also got its own post):

ALSO NEW (Jun. ’10)! Lindsey Dale, at Nobody, collected the following ads selling, with sex, archery, a laser detector, tea, and coffee:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Recently I saw this wood sign for sale in a catalog (available here, if you really want one):

Looking around online I found this t-shirt here, which combines the “My Indian name is” element with a twist on “kicks like a girl”:

I have seen things like this before, and they always irritate me (and I blame the movie “Dances with Wolves” for the whole “Indian names always follow the pattern ‘Present-Tense Singular Verb + With + Noun'” idea). There’s an element of othering here–the idea that American Indian names are funny or weird. Part of what I think is considered funny is that the names are presumably tied to actual activities or things (for example, Mankiller or Redbird). Of course, many European surnames originated the same way (for instance, “Smith” was a surname often used to indicate the person was a blacksmith, silversmith, etc.), but they now hold the status of “normal” surnames that are unremarkable (although Smith has become somewhat remarkable as a symbol of White non-ethnic normality, such that it is often used in movies and TV shows as an alias by spies and others wishing to avoid attention).

That website led me to this one, where there were lots of “Native American” t-shirts. As far as I can tell, it’s not a Native-owned company, it’s just a bunch of shirts with Native people or themes on them. Some, like these, associate American Indians with animals:

Whereas the t-shirts with men on them tend to show them in battle or hunting, those with women generally have romanticized, sometimes vaguely sexualized images. I noticed several have a common element: the upturned face, often with closed eyes, as well as stereotypically “Caucasian” features, except with darker skin and hair. This one is called “Purity”:

You might use these in a discussion of representations of Native Americans, particularly how they continue to be worn as symbols by other groups. The things associated with American Indians–wildlife (particularly wolves), nature, and the warrior tradition–tend to romanticize their connection to the natural environment and even portray them as part of nature themselves, able to communicate with the other “wild things.”

It’s a weird double bind: on the one hand, presumably American Indians are more “noble” than other groups–surely they wouldn’t have driven wolves, bald eagles, and bison to the verge of extinction, given their close connection to nature. But at the same time, they are depicted as relics of the past, brave fighters from the glory days. American Indians who drive cars and wear t-shirts and blue jeans (and have last names like Smith and Thomas) don’t have a place in our romanticized images of Native groups.

NEW! D. Cho sent in three more t-shirts that draw on Native American icons or images. Here is Spirit Happy Fox:

Chief Many Feathers:

How the West Was Fun:

Adriana E. sent in this video made by The Human Rights Action Center, featuring Tila Tequila, designed to inspire opposition to human rights abuses in Burma.  Like other organizations, such as PETA (see here and here), this PSA uses sex appeal to inspire activist outrage. 

[youtube]http://www.youtube.com/watch?v=xK8inPfHg_0[/youtube]

Ironically, as Adriana notes, Tila Tequila is famous for being bisexual, but really only interacts suggestively in this video with the boys.  I guess hypersexualizing a woman is all fine and good, but bisexuality would be a real turn off.

Do any of you think that this is effective in inspiring concern for Burma?

Before there were flight attendants, there were stewardesses.  Below a vintage commercial for airlines (found here thanks to AdFreak, see also this print ad):

While pressure on airlines to be less sexist means that we don’t see ads like this anymore, Stephen W. alerted us to the ongoing sexism in “general aviation,” that is private planes and jets owned by individuals and companies.

Airports have FBOs (or “fixed based operators”) which are, essentially, glorified gas stations for planes.  A private pilot can choose which airport and thus FBO, or which FBO at which airport, to patronize.  So FBOs will compete for customers.  Stephen pointed to one strategy: plying pilots, assumed to be men, with sex.

This website allows pilots to see what “FBO Girls” all over the country, the women working behind the counters at FBOs, look like.  Another website, FBO Hotties, allows pilots to submit their favorite girls.

Flower Aviation promises that you will be guided into your parking spot by “girls in short ‘skorts’ and tank tops.”

Here are some of the images from the website, notice that when you spend money on fuel, they reward you with red meat (and fresh baked chocolate chip cookies):

So, there you have it.  Private aviation, still very much a man’s world.

Other than the objectification, I think an interesting sociological question might be: Why have the airlines dropped overt sexist advertising, while general aviation has not? One possibility is that general aviation is, literally, less public and, thus, less vulnerable to public censor. Another may be that pilots are still overwhelmingly men, unlike the customers served by airlines, and so there may still be profit in sexism for general aviation, but not in commercial aviation. I’d welcome your thoughts as well.

I just saw a story about this image on “Countdown with Keith Olbermann” (image found here):

It is a “joke” included in the “October newsletter by the Chaffey Community Republican Women, Federated” (I read more about it here; the group is from San Bernardino, CA), in which they claim that if Obama wins, his face will be on food stamps, not dollar bills. From a story in The Press-Enterprise:

Fedele [the group’s president] said she got the illustration in a number of chain e-mails and decided to reprint it for her members in the Trumpeter newsletter because she was offended that Obama would draw attention to his own race. She declined to say who sent her the e-mails with the illustration. She said she doesn’t think in racist terms, pointing out she once supported Republican Alan Keyes, an African-American who previously ran for president. “I didn’t see it the way that it’s being taken. I never connected,” she said. “It was just food to me. It didn’t mean anything else.”

Uh huh. Right. Who could possibly have known that African Americans were historically portrayed in racist carictures eating fried chicken, ribs, and/or watermelon, or that there’s a long-standing political tradition of trying to connect Blacks and welfare in the public mind?

Honestly, it’s been awhile since an image of Obama actually made me gasp, but that one did.

UPDATE: Larry, from the L.A. Times‘ Daily Mirror blog, sent in a link to this post at the blog Please God No, in which the author claims to be the creator of the Obama bucks cartoon and says,

It was a satirical look at some of the Fox News watching right-wingers out there that are afraid of a government that sponsors welfare type programs. It was intended to poke fun at the unrealistic fears and agenda of racism that a fringe element of Republicans strongly embrace.

The author continues,

This “cartoon” (as described in the media), was meant to empower African Americans to stand up for and defend themselves against racial intolerance. This “cartoon” was prescribed to showcase the racial hatred and intolerance towards the “left” and it’s liberal “welfare” economic plan. Guess what? The radical right picked up this fumble and ran with it right into the opponents goal line. The fact that a website like this exists is not evidence of racial hatred or divide, but the fact that an image taken from this website was used in a legitimate publication to promote the Conservative agenda must be proof of either existing racism or utter stupidity.

I thought the author’s response might be interesting for a discussion of political parody and humor and the limits of satire. What makes political humor effective and what makes it, as in this case, actually appeal to the group the humorist claimed to be mocking? If people miss the satire, is that because they’re dumb or because the satire isn’t that good? If someone says they’re being satirical, does that automatically shield them from any accusations of sexism, racism, etc.? I really find the issue of humor to be fascinating–what we find funny, what happens when some groups don’t recognize what another group claims was an attempt to be humorous, and how claims of being satirical or “just joking” can be used to avoid responsibility for the content of statements or images. This seems like a particularly good example of some of those issues.

Dara G. sent in a link to this billboard in West Plains, Missouri, featuring a caricature of Obama in a turban meant to imply he’s an Arab/Muslim (found here):

NEW!  Here’s another (found here):

For other examples of accusations that Obama is Arab/Muslim (and that that is bad), see here, here, here, and here. For a non-racist caricature of Obama (showing it can, indeed, be done), see this post.

Thanks, Dara!

And I just saw on Rachel Maddow’s show that this image showed up briefly on the Sacramento County Republican Party’s website (image found here):

There’s more!

This image is from a recent rally (found here):

And, if you haven’t seen it yet, here is the by-now-classic video of supporters of a McCain rally yelling that Obama is a “terrorist” bound on spreading “terror” (found here):

I presume you can figure out for yourself how these might be used in classes. Negative messages about Arabs/Muslims, attempts to use fear of the connection between Arabs and terrorism, joking about torture, racist imagery, etc. etc….You don’t need me for this one.

To be fair, McCain, in at least one instance, has been attempting to temper this fervor. But, as Gwen mentioned in a previous post, those who stir up hatred often have a difficult time controlling it. I’d love to have some social psychologists weigh in on the phenomenon.

NEW! Man in Ohio hangs Obama from a tree in his front yard and boldly claims racist motivation (found here):