Marc sent in a link to some sexist vintage ads found at Blog of Hilarity [note: I had an actual link to Blog of Hilarity, but commenter LillyB pointed out that when she clicked on it, she got warnings from her AntiVirus about the site; I just had the same thing happen, so I decided for safety’s sake to remove the link]. Some of them I’ll be adding to other posts, but I thought these deserved their own post.
This one, for Love’s Baby Soft, is so creepy I can hardly stand to look at it:
The shape of the bottles, the sexualization of young girls…ick. A teddy bear? Really? The text below the bottles:
Love’s Baby Soft is that irresistible, clean-baby smell, grown-up enough to be sexy. It’s soft-smelling. Pure and innocent. It may well be the sexist fragrance around.
Notice it’s not grown up…it’s grown up enough. Jean Kilbourne uses this, or a similar Love’s Baby Soft, ad in her documentary Killing Us Softly 3 when she discusses how young girls are sexualized and adult women are encouraged to infantilize themselves.
Here’s an ad for Kellogg’s PEP vitamins:
I know I always look super cute when I’m scrubbing the kitchen.
Finally, this Trix ad seems sort of creepy to me, and I’m not even sure why. Maybe it’s the way the girl is staring at the camera, or that her pupils seem fixed and dilated:
The text isn’t exceptionally interesting, but it does use the word “gay” in the original sense of “happy,” something a company would certainly not do today.