Xavier M. sent us a link to this print ad, which he saw in a Belgian men’s magazine, that uses sex to encourage organ donation (found here).

Text: “Becoming a donor is probably your only chance to get inside her.”

There are some interesting implications here about why we engage in altruism and who is deserving of that altruism.

See also similar posts on PETA (see here and here) and human rights violations in Burma.

At AdFreak, I discovered that Sea Monkeys are being used to sell sex. Sure enough:


NEW (Mar. ’10)! Christina W. sent in this ad campaign for French cheeses using a pin-up calendar:

The video is a backstage look at a sexy calendar photo shoot for…cheese:


NEW (Jun. ’10)! Stephanie DeH. sent in this lovely CPR instructional video (which also got its own post):

ALSO NEW (Jun. ’10)! Lindsey Dale, at Nobody, collected the following ads selling, with sex, archery, a laser detector, tea, and coffee:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.