bodies: objectification

Select text: “These well-stacked Sno-Balls have more than sex appeal… they have sales appeal!”

The 1960s via Found in Mom’s Basement.

More sexualization of food here, herehere, herehere, here, and especially here.

Tessa G.S. sent in a link to the online game Miss Bimbo. Here are some images from the game:

Tessa says,

In this case, you build a “bimbo” by placing your character on diets, getting plastic surgery, shopping for clothes, attending a-list parties, dating handsome men— all with the aim of becoming the most popular bimbo in the game…[According to the website] MissBimbo is an educational tool, a social meeting place and a hot pot of bimboism. It is free to enjoy bimboland.

An educational tool? Really?

According to CNN, parents have expressed concern that pre-teen girls are playing a game that encourages them to have their characters get breast implants and facelifts, as well as go on diets.

The game also reinforces the idea that girls are always rivals, whether competing for popularity or men (or the perfect wedding, as the movie “Bride Wars” shows).

While we’re on the topic of video games (sort of), Burk M. told me about Sexy Beach 3. In the game, you get to pick a female character, what she’s wearing, which of several beach-related activities she’s involved in (playing tag, “playful floating,” limbo, etc.), the location (beach, reef, waterfall, and so on) and the time of day. And then you can take the role of a disembodied hand that rubs various parts of her body while her nipples get hard and she moans in delight and eventually appears to orgasm. Here’s an example (Not Safe for Work):

more...

Emily K. sent me a link to this story about a soccer team in Amsterdam, Ajax, known as the Jews. According to this New York Times article, the team got the nickname from opposing teams, who began calling the club the Jews because of the supposed history of Jews on the team. There isn’t any particular connection between the Jewish community and the team today–the team doesn’t have a large number of Jewish players, nor is the fan club made up of a higher number of Jews than other soccer teams.

This leads to some interesting situations. Most notably, fans (the vast majority of whom are non-Jewish) have adopted symbols of Judaism and Israel to show team spirit. Here’s a fan wrapped up in an Israeli flag:

And this fan has tattooed the Ajax logo along with a Star of David on his arm:

(Both images from the NYT article.)

Fans sometimes display gigantic Israeli flags in the stands during games (image found here):

This brings up some interesting issues about the appropriation of cultural symbols. When I first saw the pictures, I thought it was a bit disturbing that people use the Israeli flag as a prop to express support for an athletic team. But then I remembered that people do this all the time–I’ve seen pictures of soccer fans wrapped up in, for example, the Spanish flag, or wearing shirts with pictures of flags on them (not to mention people wearing clothing with American flags). Of course, that is often by people who are citizens of those countries. So is it weird to have non-Israelis using the Israeli flag in this way? I’ve thought about it, and I think maybe the strong association between Israel and Judaism makes this seem a little different than those other examples, since it then appears to be the appropriation of a religious symbol, even though the Israeli flag is not, technically speaking, itself a religious item (as opposed to, say, if fans were wearing yarmulkes or something). And clearly the people using the flag in this way are doing so because of its association with Jewishness, not because they have any particular interest in Israel or like an Israeli team.

The other problem that arises is opposing fans’ heckling. Because Ajax is nicknamed the Jews, fans of other teams often use anti-Semitic chants during games. Some examples (found at the Ajax USA site):

Ssssssssssssssssssssssssss… (the hissing sound of gas)

We’re hunting the Jews!

There is the Ajax train to Auschwitz!

Sieg! Sieg! Sieg! (German for ‘victory’, yelled while performing the Hitler’s Salute)

According to the NYT article, they have also yelled “Hamas! Hamas!”, a reference to the Palestinian political party. And there’s this, from Ajax fans themselves:

…during a game against a German team late last year, a group of Ajax supporters displayed a banner that read “Jews take revenge for ’40-’45,” a reference to the Holocaust.

Some Jewish fans now report that they have stopped attending games because they find the behavior offensive.

This would be a great example to use in a discussion of sports mascots, particularly how it compares to American Indian mascots (for examples, see this post) and Notre Dame’s Fighting Irish mascot (see post here). Critics of American Indian mascots often ask questions along the lines of “What would happen if a team called itself the Fighting Jews?” (see here and here for examples of this rhetorical strategy), but it’s always presented as an unimaginable, completely hypothetical situation. And yet it turns out not to be so hypothetical after all. My guess is students would generally have a much more negative reaction to the Ajax Jews than to teams like the Washington Redskins, and it would be useful to discuss why that might be (keeping in mind that fans of teams playing against teams with Indian mascots sometimes use images that depict violence against Indians).

And of course there’s also the whole issue of the appropriation of Jewish culture and the trivialization of the Holocaust and Nazism by both Ajax and opposing fans. The whole thing is creepy.

Thanks, Emily!

Cristoph B. sent in this image (found here) of a woman who was supposedly paid by Kodak to “assvertise” at a trade show by wearing Kodak panties and… (well, it’s not safe for work):

more...

Here are some great World War II-era comic book (graphic novels! Whatever!) covers and/or posters (all found at Superdickery’s Propaganda Extravaganza page, thanks to Krystal-lynn M.). They all combine patriotism, pro-war sentiment, and racist images:

The Black kid on this next cover is named Whitewash:

Thanks, Krystal-lynn!

One of the magazines for the obscenely rich that I’ve been perusing lately was Yachts International magazine.

In it was a glaring Sociological Images story. Paging through the magazine it became exceedingly clear that yachts were one prize for extreme economic success… and women were another. Below I have uploaded every ad in the magazine that included people. Across all of the ads, there are 22 women and four men. The women are, overwhemingly, posed as beautiful objects that adorn beautiful yachts.

Each of the ads is embedded after the jump (there’s a lot and they take some time to load):

more...

Markus G. alerted us to some of the coverage of Samantha Davies, one of the few women to ever compete in the Vendée Globe, an around the world non-stop sailing competition.

The coverage, in the Daily Mail, highlights her sexuality instead of her competence as a sailor.  Sexualizing women is problematic because it undermines any notion of her competence by reducing her to one purpose–fulfilling men’s lust–and erases, in doing so, her skills, work ethic, experience, and knowledge.

The headline reads: “Lone Yachtswoman Samantha Davies: ‘Sometimes I sail naked.'”

Text includes such doozies as:

When you see Samantha Davies pottering about in a teeny pink bikini on her pink sailing boat, Roxy, and spritzing her cabin with perfume, it’s difficult to imagine her facing waves the size of houses, 80-mile-an-hour winds and nights without a second’s sleep.

But that’s how life is for Sam, a 33-year-old Cambridge engineering graduate who once wanted to be a ballerina, still loves to dress in girlie clothes onshore and wears three tiny diamond ear studs and a belly ring.

Let’s get her sailing credentials out of the way – then we can move on to the important questions, such as: ‘How do you have skin that looks like a Clarins advert when you don’t sleep and your face gets ravaged by sun, salt and sea?’

‘In rough seas, sometimes it’s too dangerous to boil water, so you just eat freeze-dried food,’ she smiles. ‘But as I’m a girl, my nutritionist acknowledges that I have to eat chocolate each day!’ 

‘Don’t give me big muscles,’ Sam wails. ‘But you’ve got to pull up your mainsail, and you can’t do that without strong muscles,’ replies her trainer. ‘But my objective after the race,’ insists Sam, ‘is to have smaller, ladylike arms and shoulders!’

…she uses her sex to her advantage: ‘Whenever I don’t want to climb the mast to do a job at the top, I wear a short skirt so that I simply can’t get up there.’

Other pictures included in the news story: