Polygraph‘s Hanah Anderson and Matt Daniels undertook a massive analysis of the dialogue of approximately 2,000 films, counting those characters who spoke at least 100 words. With the data, they’ve producing a series of visuals that powerfully illustrate male dominance in the American film industry.

We’ve seen data like this before and it tells the same disturbing story: across the industry, whatever the sub-genre, men and their voices take center stage.

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They have some other nice insights, too, like the silencing of women as they get older and the enhancing of men’s older voices.

But knowledge is power. My favorite thing about this project is that it enables any of us — absolutely anyone — to look up the gender imbalance in dialogue in any of those 2,000 movies. This means that you can know ahead of time how well women’s and men’s voices are represented and decide whether to watch. The dialogue in Adaptation, for example, is 70% male; Good Will Hunting, 85% male; The Revenant, 100% male.

We could even let the site choose the movies for us. Anderson and Daniels include a convenient dot graph that spans the breadth of inclusion, with each dot representing a movie. You can just click on the distribution that appeals to you and choose a movie from there. Clueless, Gosford Park, and The Wizard of Oz all come in at a perfect 50/50 split. Or, you can select a decade, genre, and gender balance and get suggestions.

Polygraph has enabled us to put our money where our principles are. If enough of us decide that we won’t buy any movie that tilts too far male, it would put pressure on filmmakers to make movies that better reflected real life. This data makes it possible to do just that.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

To Post Secret, a project that collects personal secrets written artistically onto postcards, someone recently sent in the following bombshell: “Ever since we started getting married and buying houses,” she writes, “my girlfriends and I don’t laugh much anymore.”

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Her personal secret is, in fact, a national one.  It’s part of what has been called the “paradox of declining female happiness.” Women have more rights and opportunities than they have had in decades and yet they are less happy than ever in both absolute terms and relative to men.

Marriage is part of why. Heterosexual marriage is an unequal institution. Women on average do more of the unpaid and undervalued work of households, they work more each day, and they are more aware of this inequality than their husbands. They are more likely to sacrifice their individual leisure and career goals for marriage. Marriage is a moment of subordination and women, more so than men, subordinate themselves and their careers to their relationship, their children, and the careers of their husbands.

Compared to being single, marriage is a bum deal for many woman. Accordingly, married women are less happy than single women and less happy than their husbands, they are less eager than men to marry, they’re more likely to file for divorce and, when they do, they are happier as divorcees than they were when married (the opposite is true for men) and they are more likely than men to prefer never to remarry.

The only reason this is surprising is because of the torrent of propaganda we get that tells us otherwise. We are told by books, sitcoms, reality shows, and romantic comedies that single women are wetting their pants to get hitched. Men are metaphorically or literally drug to the altar in television commercials and wedding comedies, an idea invented by Hugh Hefner in the 1950s (before the “playboy,” men who resisted marriage were suspected of being gay). Not to mention the wedding-themed toys aimed at girls and the ubiquitous wedding magazines aimed solely at women. Why, it’s almost as if they were trying very hard to convince us of something that isn’t true.

But if women didn’t get married to men, what would happen? Marriage reduces men’s violence and conflict in a society by giving men something to lose. It increases men’s efforts at work, which is good for capitalists and the economy. It often leads to children, which exacerbate cycles of earning and spending, makes workers more reliable and dependent on employers, reduces mobility, and creates a next generation of workers and social security investors. Marriage inserts us into the machine. And if it benefits women substantially less than men, then it’s no surprise that so many of our marriage promotion messages are aimed squarely at them.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

One word in the headlines last week seemed like a throwback to an earlier era:

As Trump moves to soften his image, Democrats seek to harden it

The Washington Post

Donald Trump to reshape image, new campaign chief tells G.O.P.

The New York Times

Trump surrogates say GOP front-runner “projecting an image” during primaries

— Fox News

It was in the 1960s that politicians, their handlers, and the people who write about them discovered image. The word carries the cynical implication that voters, like shoppers, respond to the surface image rather than the substance – the picture on the box rather than what’s inside.  A presidential campaign was based on the same thing as an advertising campaign – image.  You sold a candidate the same way you sold cigarettes, at least according to the title and book jacket of Joe McGinnis’s book.

Then, sometime around 1980, image began to fade. In its place we now have brand. I went to Google N-grams and looked at the ratio of image to brand in both the corporate and the political realm. The pattern is nearly identical.


The ratio rises steeply from 1960 to 1980 – lots more talk about image, no increase in brand. Then the trend reverses. Sightings of image were still rising, but nowhere nearly as rapidly as brand, which doubled from 1980 to 2000 in politics and quadrupled in the corporate world.

Image sounds too deceptive and manipulative; you can change it quickly according to the needs of the moment. Brand implies permanence and substance (not to mention Marlboro-man-like rugged independence and integrity.) No wonder people in the biz prefer brand.

Decades ago, when my son was in grade school, I met another parent who worked in the general area of public relations. On seeing him at the next school function a few weeks later, I said, “Oh right, you work in corporate image-mongering.” I thought I said it jokingly, but he seemed offended. He was, I quickly learned, a brand consultant. Image bad; brand good.

In later communications, he also said that a company’s attempt to brand itself as something it’s not will inevitably fail.  The same thing supposedly goes for politics:

“One thing you learn very quickly in political consulting is the fruitlessness of trying to get a candidate to change who he or she fundamentally is at their core,” said Republican strategist Whit Ayres, who did polling for Rubio’s presidential campaign before he dropped out of the race. “So, is the snide, insulting, misogynistic guy we’ve seen really who Donald Trump is? Or is it the disciplined, respectful, unifying Trump we saw for seven minutes after the New York primary?

These consultants are saying what another Republican said a century and a half ago: “You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.”

This seems to argue that political image-mongers have to be honest about who their candidate really is. But there’s another way of reading Lincoln’s famous line: You only need to fool half the people every four years.

Originally posted at Montclair SocioBlog.

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Jay Livingston is the chair of the Sociology Department at Montclair State University. You can follow him at Montclair SocioBlog or on Twitter.

Almost all of the representations of breasts we encounter in the mass media are filtered through the hypothetical heterosexual male gaze. Breasts are objects, things that people desire. Women’s personal, subjective experiences of having breasts is almost never discussed in pop culture. I mean, yes, occasionally two female characters might talk about their breasts, but usually in reference to whether and how they do or fail to attract male attention (e.g., “Is this too much cleavage?” and “I wish I had more cleavage!”). What it feels like to have breasts outside of the context of being a sex object isn’t talked about. There’s a void, a black hole of experience.

The only other common discourse about breasts that comes to mind centers around breastfeeding. In that discourse, the idea that breasts are for men is challenged, but only in favor of the idea that breasts are for babies. In neither discursive context does anyone make the case that breasts are primarily for the people who have them. That the pleasure (and pain) and comfort (and discomfort) that comes with breasts belongs — first and foremost — to female-bodied people.

Last week, I saw something different. Crazy Ex-Girlfriend is an odd little TV show with a couple musical numbers in each episode and one of the numbers last week was called “Heavy Boobs.” It’s safe for work but… maybe not safe for work.

 

Rachel Bloom‘s song names and describes one subjective experience of breasts. Breasts are “heavy boobs,” she sings, just “sacks of yellow fat” that can weigh on women. In the song, the breast-haver’s experience is centered to the exclusion of what men or babies might want or think or experience. I can’t ever remember seeing that on TV before.

And that’s plenty, but what she and her fellow dancers do with their bodies is even more extraordinary. They defy the rules of sexiness. Their movements are about embodying heavy boobs and that’s it. It’s as if they don’t care one iota about whether a hypothetical heterosexual male will see them. The dance is unapologetically unsexy. No, it’s more than unsexy; it’s asexy. It’s danced neither to repulse or attract men; instead, it’s danced as if sexiness is entirely and completely irrelevant. There’s no male gaze because, in that two minutes, there’s not a man in sight.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

2 (1)“It is fair to say,” writes historian Heather Williams about the Antebellum period in America, “that most white people had been so acculturated to view black people as different from them that they… barely noticed the pain that they experienced.”

She describes, for example, a white woman who, while wrenching enslaved people from their families to found a distant plantation, describes them as “cheerful,” in “high spirits,” and “play[ful] like children.” It simply never occurred to her or many other white people that black people had the same emotions they did, as the reigning belief among whites was that they were incapable of any complex or deep feeling at all.

It must have created such cognitive dissonance, then — such confusion on the part of the white population — when after the end of slavery, black people tried desperately to reunite with their parents, cousins, aunties and uncles, nieces and nephews, spouses, lovers, children, and friends.

And try they did. For decades newly freed black people sought out their loved ones. One strategy was to put ads in the paper. The “Lost Friends” column was one such resource. It ran in the Southwestern Christian Advocate from 1879 until the early 1900s and a collection of those ads — more than 330 from just one year — has been released by the Historic New Orleans Collection. Here is an example:

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The ads would have been a serious investment. They cost 50 cents which, at the time, would have been more than a day’s income for most recently freed people.

Williams reports that reunions were rare. She excerpted this success story from the Southwestern in her book, Help Me To Find My People, about enslaved families torn asunder, their desperate search for one another, and the rare stories of reunification.

A FAMILY RE-UNITED

In the SOUTHWESTERN of March 1st, we published in this column a letter from Charity Thompson, of Hawkins, Texas, making inquiry about her family. She last heard of them in Alabama years ago. The letter, as printed in the paper was read in the First church Houston, and as the reading proceeded a well-known member of the church — Mrs. Dibble — burst into tears and cried out “That is my sister and I have not seen her for thirty three years.” The mother is still living and in a few days the happy family will once more re-united.

I worry that white America still does not see black people as their emotional equals. Psychologists continue to document what is now called a racial empathy gap, both blacks and whites show lesser empathy when they see darker-skinned people experiencing physical or emotional pain. When white people are reminded that black people are disproportionately imprisoned, for example, it increases their support for tougher policing and harsher sentencing. Black prisoners receive presidential pardons at much lower rates than whites. And we think that black people have a higher physical pain threshold than whites.

How many of us tolerate the systematic deprivation and oppression of black people in America today — a people whose families are being torn asunder by death and imprisonment — by simply failing to notice the depths of their pain?

Cross-posted at A Nerd’s Guide to New Orleans.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

2 (1)There was a great article in The Nation last week about social media and ad hoc credit scoring. Can Facebook assign you a score you don’t know about but that determines your life chances?

Traditional credit scores like your FICO or your Beacon score can determine your life chances. By life chances, we generally mean how much mobility you will have. Here, we mean a number created by third party companies often determines you can buy a house/car, how much house/car you can buy, how expensive buying a house/car will be for you. It can mean your parents not qualifying to co-sign a student loan for you to pay for college. These are modern iterations of life chances and credit scores are part of it.

It does not seem like Facebook is issuing a score, or a number, of your creditworthiness per se. Instead they are limiting which financial vehicles and services are offered to you in ads based on assessments of your creditworthiness.

One of the authors of The Nation piece (disclosure: a friend), Astra Taylor, points out how her Facebook ads changed when she started using Facebook to communicate with student protestors from for-profit colleges. I saw the same shift when I did a study of non-traditional students on Facebook.

You get ads like this one from DeVry:

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Although, I suspect my ads were always a little different based on my peer and family relations. Those relations are majority black. In the U.S. context that means it is likely that my social network has a lower wealth and/or status position as read through the cumulative historical impact of race on things like where we work, what jobs we have, what schools we go to, etc. But even with that, after doing my study, I got every for-profit college and “fix your student loan debt” financing scheme ad known to man.

Whether or not I know these ads are scams is entirely up to my individual cultural capital. Basically, do I know better? And if I do know better, how do I come to know it?

I happen to know better because I have an advanced education, peers with advanced educations and I read broadly. All of those are also a function of wealth and status. I won’t draw out the causal diagram I’ve got brewing in my mind but basically it would say something like, “you need wealth and status to get advantageous services offered you on the social media that overlays our social world and you need proximity wealth and status to know when those services are advantageous or not”.

It is in interesting twist on how credit scoring shapes life chances. And it runs right through social media and how a “personalized” platform can never be democratizing when the platform operates in a society defined by inequalities.

I would think of three articles/papers in conversation if I were to teach this (hint, I probably will). Healy and Fourcade on how credit scoring in a financialized social system shapes life chances is a start:

providers have learned to tailor their products in specific ways in an effort to maximize rents, transforming the sources and forms of inequality in the process.

And then Astra Taylor and Jathan Sadowski’s piece in The Nation as a nice accessible complement to that scholarly article:

Making things even more muddled, the boundary between traditional credit scoring and marketing has blurred. The big credit bureaus have long had sidelines selling marketing lists, but now various companies, including credit bureaus, create and sell “consumer evaluation,” “buying power,” and “marketing” scores, which are ingeniously devised to evade the FCRA (a 2011 presentation by FICO and Equifax’s IXI Services was titled “Enhancing Your Marketing Effectiveness and Decisions With Non-Regulated Data”). The algorithms behind these scores are designed to predict spending and whether prospective customers will be moneymakers or money-losers. Proponents claim that the scores simply facilitate advertising, and that they’re not used to approve individuals for credit offers or any other action that would trigger the FCRA. This leaves those of us who are scored with no rights or recourse.

And then there was Quinn Norton this week on The Message talking about her experiences as one of those marketers Taylor and Sadowski allude to. Norton’s piece summarizes nicely how difficult it is to opt-out of being tracked, measured and sold for profit when we use the Internet:

I could build a dossier on you. You would have a unique identifier, linked to demographically interesting facts about you that I could pull up individually or en masse. Even when you changed your ID or your name, I would still have you, based on traces and behaviors that remained the same — the same computer, the same face, the same writing style, something would give it away and I could relink you. Anonymous data is shockingly easy to de-anonymize. I would still be building a map of you. Correlating with other databases, credit card information (which has been on sale for decades, by the way), public records, voter information, a thousand little databases you never knew you were in, I could create a picture of your life so complete I would know you better than your family does, or perhaps even than you know yourself.

It is the iron cage in binary code. Not only is our social life rationalized in ways even Weber could not have imagined but it is also coded into systems in ways difficult to resist, legislate or exert political power.

Gaye Tuchman and I talk about this full rationalization in a recent paper on rationalized higher education. At our level of analysis, we can see how measurement regimes not only work at the individual level but reshape entire institutions. Of recent changes to higher education (most notably Wisconsin removing tenure from state statute causing alarm about the role of faculty in public higher education) we argue that:

In short, the for-profit college’s organizational innovation lies not in its growth but in its fully rationalized educational structure, the likes of which being touted in some form as efficiency solutions to traditional colleges who have only adopted these rationalized processes piecemeal.

And just like that we were back to the for-profit colleges that prompted Taylor and Sadowski’s article in The Nation.

Efficiencies. Ads. Credit scores. Life chances. States. Institutions. People. Inequality.

And that is how I read. All of these pieces are woven together and its a kind of (sad) fun when we can see how. Contemporary inequalities run through rationalized systems that are being perfected on social media (because its how we social), given form through institutions, and made invisible in the little bites of data we use for critical minutiae that the Internet has made it difficult to do without.

Tressie McMillan Cottom is an assistant professor of sociology at Virginia Commonwealth University.  Her doctoral research is a comparative study of the expansion of for-profit colleges.  You can follow her on twitter and at her blog, where this post originally appeared.

2 (1)Grab the tissues:

In his book named after the idea, sociologist Stjepan Meštrović describes contemporary Western societies as postemotional. By invoking the prefix “post,” he doesn’t mean to suggest that we no longer have any emotions at all, but that we have become numb to our emotions, so much so that we may not feel them the way we once did.

This, he argues, is a result of being exposed to a “daily diet of phoniness”: a barrage of emotional manipulation from every corner of culture, news, entertainment, infotainment, and advertising. In this postemotional society, our emotions have become a natural resource that, like spring water, is tapped at no cost to serve corporations with goals of maximizing mass consumption and fattening their own wallets. Even companies that make stuff like gum.

As examples, Meštrović describes how our dramas and comedies feed us fictionalized stories that take us on extreme emotional roller coasters, while their advertisements manipulate our emotions to encourage us to buy. Serious media like the news lead with the most emotionally intense stories of the day. Our own lives are usually rather humdrum, but if you watch the news, you vicariously experience trauma every day. A cop killed another kid. An earthquake has killed thousands. Little girls are kidnapped by warlords. Immigrants die by the boatload. Do you feel sad? Angry? Scared? Your friends do; you know because of Facebook, Twitter, and Tumblr. Do you need a pick me up? Here’s a kitten. Feel happy.

Importantly for Meštrović, the emotions that we encounter through these media are not our own. The happiness you feel watching a baby laughing on YouTube isn’t really your happiness, nor is it your sadness when you watch a news story about a tragedy. It’s not your daughter who has treasured your tiny offerings of love for 18 years, but you spend emotional energy on these things nevertheless.

In addition to being vicarious, the emotions we are exposed to are largely fake: from the voiceover on the latest blockbuster movie trailer, to the practiced strain in the voice of the news anchor, to the performative proposal on The Bachelor, to the enthusiasm for a cleaning product in the latest ad. These emotions are performed after being carefully filtered through focus groups and designed to appeal to the masses.

But they are so much more intense than those a typical human experiences in their daily lives, and the onslaught is so constant. Meštrović thinks we are emotionally exhausted by this experience, leaving us little energy left to feel our own, idiosyncratic emotions. We lose our ability to detect our own more nuanced emotions, which are almost always small and mundane compared the extraordinary heights of grief, rage, lust, and love that we are exposed to when the news chases down the latest mass tragedy or the movies offer up never-ending tales of epic quests. Meanwhile, in consuming the emotions of others, we get lost. We end up confused by the dissolving of the boundary between personal and vicarious; our bodies can’t tell the difference between friends on TV and those in real life.

Meštrović is worried about this not just on our behalf. He’s worried that it inures us to real tragedies because our hearts are constantly being broken, but only a little. When we are triggered to constantly feel all the feelings for all the people everywhere — real ones and fake ones — we don’t have the energy to emotionally respond to the ones that are happening right in front of us. His work was originally inspired by the bland global response to the Bosnian genocide in the ’90s, but applies equally well to the slow, stuttering response — both political and personal — to the refugees fleeing the Syrian Civil War and the constant news of yet another mass shooting in America. The emotional dilution that characterizes a postemotional society makes us less likely to take action when needed. So, when action is needed, we change our Facebook profile picture instead of taking to the streets.

Cross-posted at Business Insider and Pacific Standard.

Lisa Wade is a professor at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. Find her on TwitterFacebook, and Instagram.

2 (1)News stories of officers being attacked and killed while in the line of duty have become regular features of the nightly news broadcast, but does this increase in coverage reflect an increase in reality? My analysis suggests no.

A count of stories of police officers killed in the line of duty shows that media attention to these killings has increased dramatically since the death of Michael Brown in Ferguson, Missouri. Between one third and one half of all of the news stories that the “legacy” networks’ (ABC, CBS, NBC) have done on this topic over the last ten years have appeared in the last year. Fox News has run more stories on this topic this year than it did over the four previous years combined.

2Actual incidences of fatal violence against police officers perpetrated by civilians, however, have not been on the rise. Data on police officer deaths compiled by the FBI and the National Law Enforcement Memorial Fund shows that the year since Michael Brown’s death has not been especially dangerous for police officers, at least when it comes to the danger of being maliciously attacked by another person. According to the National Law Enforcement Memorial Fund’s data, in the year following Michael Brown’s death, 43 police officers were shot and killed, which is significantly less than the average of 54 police officer shooting per year over the last ten years. Looking back even further, policing is much safer now than any time in the last 45 years.

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The impression that civilians are targeting officers, then, is a reflection of media coverage, not reality. This is a phenomenon called agenda setting, a process by which the media put an item on the public agenda.

What’s particularly troubling here is not necessarily that the media has put police killings by civilians on the agenda, but that they have failed to do so when it was. Many more officers were being killed in the line of duty in 2011, the most lethal year for police officers over the last ten years, and yet the news media gave scant attention to their deaths.

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What explains this divergence between the reality of violence against police officers and the degree to which the news media covers it? It is not simply a matter of ideology. Fox News — the most conservative of the news outlets shown here — has run more stories on police officer deaths this year than the other news outlets, but we can see the same basic pattern across all news outlets, with the exception of National Public Radio.

I suspect that the answer has to do with news framing and the way in which news organizations display their objectivity by giving equal time to “both sides of the story.” Faced with questions and criticism after each high-profile event of police violence against civilians, police spokespeople constantly remind us of the dangers faced by their officers as a means of blunting those criticisms. In giving equal airtime to “both sides” of the issue, news outlets help to spread this message. Whether out of an internal desire to be “balanced” or in direct response to these PR moves, media has picked up the “dangers of policing” narrative.

Ironically, in their effort to tell a balanced story, the news media has interjected itself in a contentious debate by presenting a false symmetry of violence when, in reality, the newsworthy trend is the dramatic increase in deaths at the hands of police.

This narrative is not only bad for understanding what’s really happening between police officers and civilians, it may also be bad for police officers themselves by distracting us from the more common sources of police officer death. As the National Law Enforcement Memorial Fund notes, over the last three years the leading cause of police officer deaths in the line duty is car accidents. Indeed, while the number of officers shot and killed is lower this year than for the same time period last year, the total number of officers killed is higher, and that is due to the much higher number of officers killed in accidents.

The news media would contribute much more to the important conversation about the relationship between civilians and police if they were more honest about the relative rates of harm from each to the other.

Aaron Major, PhD is an associate professor of sociology at the University at Albany – SUNY. He does research in the areas of globalization and economic policy, neoliberalism and public policy, and social inequality.