history

We’ve discussed American Indian mascotsadvertising featuring anachronistic caricatures of American Indians, the ice skater who appropriated aboriginal culture, the lie at the heart of the famous crying Indian PSA, and the stunning irony that is Avatar, but we’ve never directly addressed the use and appropriation of the idea of the Eskimo.  The term refers to the Inuit and Yupik people in Eastern Russia, Alaska, Canada, and Greenland.

Russell Potter, a professor of English at Rhode Island College, collected a few vintage advertisements featuring the idea of the Eskimo.  He argues that they fall roughly into two camps: cheerful adorable Eskimo and the Eskimo as primitive and backwards.

These first two for apples and ginger ale fall into the first category:

But this ad presents the “Esquimaux” as “dull” and Grape Nuts as civilized:

Building on Potter’s collection, Adrienne at Native Appropriations posted some more contemporary uses of the Eskimo.

Eskimo Joe’s (Stillwater, OK) uses an image of an Eskimo looking downright ridiculous and very much like his dog:

Any child of the ’80s probably remembers the Lisa Frank Eskimo girl (which Adrienne points out looks decidely anglo):

And this ad seems to suggest that even decapitated walruses speak better English than Eskimos:

Here’s another example of the childlike Eskimo, tweeted to us by @Matthew_Kneale:

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All of these ads turn Eskimos into (cute but inferior) childlike figures or (deficient and inferior) backwards adults, or some combination of the two.  For a population with essentially no contact with the Inuit or the Yupik, the idea that they are real human beings can become lost.  When real members of a group are invisible, imaginary representatives can be demonized or romanticized as we see fit.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.


Valerie A. sent along a short video by Chris Muther, at the Boston Globe.  He offers a humorous history of changing bodily ideals for both men and women.   He explains the shifts as rebellion against our parents and what they found sexy. I find this explanation uncompelling, though. You?

See also our recent post on bodily diversity among Olympic athletes and our fashion fantasy in which everyone emphasized whatever (weird) bodies they were born with.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.


…asks Bryant Gumbel as he, Katie Couric, and an unnamed co-host try to decipher the @ symbol and figure out what “email” is in the aftermath of an earthquake in 1994.  It’s a precious and hilarious peek into a moment that changed the world forever.

Found at Buzzfeed.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The New York Times has made available a digital copy of The Gentleman’s Directory, a guide to New York City published in 1870. The guidebook informs travelers of a particular type of local attraction: brothels. Of course, the information was for curiosity’s sake only:

Not that we imagine the reader will ever desire to visit these houses. Certainly not; he is, we do not doubt, a member of the Bible Society, a bright and shining light…But we point out the location of these places in order that the reader may know how to avoid them… (p. 6-7)

Certainly passages like this, from p. 13, make it clear that such establishments are to be avoided:

It also included pages that were simply ads for particular brothels:

Interestingly, the NYT checked the 1870 Census for the houses listed in the guide. In general, the women living there were described by Census workers as domestic servants or women who “kept house.” However, they found a few cases where the Census openly listed them as working at a “house of prostitution” or “house of assignation.”

A doctor advertised “imported male safes,” i.e., condoms:

His ad also describes an unspecified cure for women that may very well refer to abortions (at the time, products that caused abortion were often advertised as helping with menstrual regulation or any type of “menstrual stoppage”):

In addition to an article about the directory, the NYT put together a map showing the locations of the establishments it mentions (which were a small proportion of all brothels in NYC, where prostitution was illegal but widely available at the time):


Benedict Anderson coined the phrase “imagined communities” to point to the way that humans believe they are meaningfully connected, by virtue of some commonality, to people they will never know, and may have very little in common with.  He applied the idea to the nation.  Why do all of the citizens of China, for example, have in common with other citizens of China?  In some cases little, other than their citizenship.  Yet, the fact that “we are all Chinese” can motivate many people to do and feel things.

In an RSA video featuring Jeremy Rifkin, sent in by Dmitriy T.M., it is argued that the human ability to imagine a community is a neurological capacity for empathy that has evolved, both neurologically and socially, throughout human existence.  First, he argues, we identified with close relatives, then with our religious community, and later with our nation-state.  Our future, then, he argues, is dependent on our ability to imagine the whole world as a community.  New technologies may very well enable this and Rifkin has his fingers crossed.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In the last few hundred years, dark-skinned peoples have been likened to apes in an effort to dehumanize them and justify their oppression and exploitation.  This is familiar to most Americans as something that is done peculiarly to Black people (as examples, see  herehere, and here).  The history of U.S. discrimination against the Irish, however, offers an interesting comparative data point.  The Irish, too, have been compared to apes, suggesting that this comparison is a generalizable tactic of oppression, not one inspired by the color of the skin of Africans.

Irish woman, “Bridget McBruiser,” contrasted with Florence Nightengale:

(source)

A similar contrasting of the English woman (left) and the Irish woman (right):

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Cartoon facing off “the British Lion” and “the Irish monkey”:

(source)

An Irishman, looking decidedly simian, in the left of this cartoon:

(source)

The Irish and the Black are compared as equally problematic to the North and the South respectively.  Notice how both are drawn to look less human:

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A depiction of an Irish riot (1867):

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An Irishman, depicted as drunk, sits atop a powderkeg threatening to destroy the U.S.:

(source)

Two similar cartoons from the same source:

About this cartoon, Michael O’Malley at George Mason University writes:

In this cartoon, captioned “A King of -Shanty,” the comparison becomes explicit. The “Ashantee” were a well known African tribe; “shanty” was the Irish word for a shack or poor man’s house. The cartoon mocks Irish poverty, caricatures irish people as ape like and primitive, and suggests they are little different from Africans, who the cartoonists seems to see the same way. This cartroon irishman has, again, the outhrust mouth, sloping forehead, and flat wide nose of the standard Irish caricature.

(source)

So, there you have it.  Being compared to apes is tactic of oppression totally unrelated to skin color — that is, it has nothing to do with Black people and everything to do with the effort to exert control and power.

For more on anti-Irish discrimination, see our post on Gingerism.  And see our earlier post on anti-Irish caricaturein which we touched on this before.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.


This 1942 ad for Lifebuoy soap is a great example of shifts in collective cultural awareness of homosexuality. From a contemporary U.S. perspective, where most of us have heard homophobic jokes about not dropping the soap in the shower, two men showering together (even or especially in a military context) and using language like “hard” and “get yourself in a lather” is undeniably a humorous reference to gay men.

I think, however, that this was not at all the intention in 1942, where the possibility of men’s sexual attraction to other men wasn’t so prominent of a cultural trope.  It simply wasn’t on people’s minds as it is today.  Accordingly, the ad seems to be a simple illustrated recommendation, complete with a nice heterosexual prize at the end.

From Vintage Ads.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

He got a B-minus. Which wasn’t so bad! He was only out-performed by 15% of his class: 5 B-pluses, 2 A-minuses, and exactly zero As.  In contrast, a whopping 33% got a C or worse.

It turns out, JFK was already benefitting from grade inflation — the slow shift in the average grade point average in higher education — even in 1940. The chart below, borrowed from gradeinflation.com, shows that the average grade had gone up by 0.1 on  a 4.0 scale between 1935 and Kennedy’s not-so-fateful grade report.  Since then, however, has gone up another 0.7 points.

I’m well-known ’round campus for being a hard grader, but I’m no Professor Emerson.

Thanks to Matthew Beckmann for helping Kennedy’s paltry performance (I kid) see the light of day.  And to Jay Livingston for bringing it to my attention.  See also our post on pants inflation.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.