gender

Coverage of the Egyptian protests this week disproportionately interviewed and photographed male protestors, occasionally using the terms “Egyptian men” and “protestors” interchangeably (excellent example here).  What images we did receive of women depicted them as separate from the demonstrations if not dependent on male guardianship.  The paucity of images or stories about women activists excludes them from the national uprising and silences their protests.

Outside of the mainstream media a widely circulated photo album, available to anyone with Facebook, collected over a hundred pictures of Egyptian women demonstrating. Curation of this album during the internet blackout, when nearly all images were filtered through the media, serves as a testament to the value of diaspora and transnational networks.  Additionally, placing these images side by side becomes a powerful counter to women’s media invisibility and highlights diversity of backgrounds, opinions, and forms of protest undertaken by Egyptian women.

It might be worth nothing that we’re seeing more stories about women since a You Tube video (below) of a woman calling for people to join her in protest on January 25th caught the attention of the media.  Namely this excellent NPR story and an AFP article.  Lastly, anyone interested in social media should visit this Facebook group.

April Crewson is completing her masters in Gender Studies at the School of Oriental and African Studies, University of London.

“You can’t be taught the skills to model, because first and foremost, skill doesn’t matter.  It’s all in the jeans genes.”

So notes a shirtless man, a self-described “male mannequin” in commercials for Next Top Model in Vietnam:

My sociological knee-jerk reaction is to point to the ways in which models’ labor is deliberately rendered invisible, masking performance as mere appearance, in much the same way social categories are naturalized to appear like states of being instead of products of social organization — think gender, ethnicity, class, and yes, beauty.

As concerns the category of beauty, there is considerable work involved in pulling it off.  Like retail service workers, models do “aesthetic labor,” as documented by sociologists Elizabeth Wissinger and Joanne Entwistle and more recently by Christine Williams and Catherine Connell.  Aesthetic labor is the work of manipulating one’s physique and personality to embody a company brand.  In the modeling market, some people easily have that physique, as the shirtless guy claims to have, but most models have to fight for it, and they’re fighting against the clock of aging.  If they don’t have to work for cut abs and narrow hips, they most likely still feel compelled to work at it, given the rampant uncertainties facing them in their daily grinds of auditions and rejections.  All of this work gets carefully tucked behind the scenes of fashion and beauty images — a clandestine world NTM purports to expose for voyeuristic consumers around the world.

But instead of exposing it, the NTM franchise caricatures it.  In the American version, Tyra Banks insists that effort is everything, and she axes candidates left and right because they didn’t “want it badly enough.”  She just didn’t work hard at it, goes the usual dismissal, or she lacked the determination to keep smiling when Jay Manuel told her that her face is weird.  It’s not that you’ve got the wrong look, the show tells contestants, but that you didn’t put in the work to get the right one.  NTM sticks close to an individualistic ethos:  if you fail, it’s because you lacked the individual effort needed to succeed.

Success in any culture industry is a mix of both hard work and the luck of being the “right” contender at the right moment, which is somewhat arbitrarily decided in any given fashion season.  Saying that success is “all in the genes” renders the “look” into a natural state of being, when like all culture industries, modeling is a complex social production.

Saying it’s all in the jeans is also pretty funny.  Let’s not overlook this guy’s self-deprecating humor:  here’s a man surrendering himself (and his manhood) to the whims and preferences of fashion, an industry widely believed to be controlled by women and gay men.  In other ads he mocks his talent and wryly notes the biggest hazard in his line of work: wearing leopard print g-strings (to say nothing of occupational challenges like the precarious nature of freelance labor, the lack of health and retirement benefits, or the unpaid labor of castings and magazine shoots).  What’s most striking about this guy and his seductive black-and-white commercial is not the sociological back story, it’s his own silliness.  He’s playing on the ironic gap between social expectations of masculinity and the realities of being featured as a passive visual object.  We probably wouldn’t be so charmed if the commercial featured a young woman laughing about her job title: “I’m a professional model!”  We’d probably roll our eyes.  The source of that silliness—unequal cultural expectations about the display value of men and women—is as problematic as it is good fodder for comedy.

Ashley Mears is a former model and current Assistant Professor of sociology at Boston University who is doing fantastic work on the modeling industry.  In her book, Pricing Beauty: Value in the Fashion Modeling World (UC Berkeley Press), she examines the production of value in fashion modeling markets.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Elisabeth R., Rebecca H., and Kalani R. all sent in a Volkswagen commercial produced for SuperBowl weekend that they found striking, both for the commercial itself and reactions to it. In the commercial, a child dressed up as Darth Vader tries using The Force on various items around the house. What struck all three of the submitters is the ambiguous gendering of the ad:

At no point is the child’s gender made clear. If we just went with the information in the ad, we might conclude the child is a girl, based on scene in the stereotypically super-pink bedroom. But given the usual clear gendering of toys, Elisabeth, Rebecca, and Kalani all enjoyed seeing an ad in which this didn’t occur.

But the possibility that a girl might dress up as Darth Vader seems difficult for a lot of people to grasp. In the pages and pages of comments on the commercial on YouTube, the child is repeatedly referred to as “he” or “the boy.” In one comment thread, when someone brings up the possibility the child is a girl due to the pink bedroom, someone else says no, it was a boy in his sister’s room.

There’s no particular reason to assume this child is a boy except that we associate Star Wars with boys (and generally see males as the default if gender isn’t otherwise specified). I think the reactions to the video are a good example of the power of gendering: because viewers have pre-existing ideas about gender, kids, and what they’d be interested in, they’re likely to apply those assumptions even in the face of potentially contradictory information and to come up with explanations that leave the pre-existing ideas intact.

UPDATE: I forgot to mention when I was writing the post that none of the commenters who saw the child as a boy seemed to think the pink room was his — I read several different comment threads and when it was brought up, people assume it’s a sister’s room. Also, reader Angie thinks the stuff in the pink room looks too old for the child, since the toys look like the type an older kid would collect. I am clueless about that, which is why I struggle to buy gifts for kids: I no longer have a clear sense of what types of things kids are playing with at what age.

UPDATE 2: This is separate from what the gender of the role of the child in the commercial, but VW has confirmed that the actor who played the child is a boy.

On another note, the fact that VW is using Star Wars nostalgia in its ads as a way to appeal to adult customers makes me feel very old for some reason.

Sent in by Liz Yockey, who signed it for GroupOn, it is kind of interesting that all the site thinks it needs to know about you is your sex and your age to send you local coupons that suit you.

Are you just like every other n-something f or m you know?  Are we so predictable?  Perhaps marketers know better than we.  What do you think?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The Guttmacher Institute reports that the decades long fall in the rate of surgical abortions has plateaued:

Decreasing abortion rates is something that most Americans support.  Sharon Camp, president and CEO of Guttmacher, suggests that greater availability of cheap effective contraception might help jump start the decrease.  That seems like a politically safe recommendation.  What say you?

Via Michelle Chen at Ms.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Adios Barbie.

Today I had the pleasure of reading a 1978 essay by Susan Sontag titled The Double Standard of Aging.  I was struck by how plainly and convincingly she described the role of attractiveness in men’s and women’s lives:

[For women, o]nly one standard of female beauty is sanctioned: the girl.

The great advantage men have is that our culture allows two standards of male beauty: the boy and the man. The beauty of a boy resembles the beauty of a girl. In both sexes it is a fragile kind of beauty and flourishes naturally only in the early part of the life-cycle. Happily, men are able to accept themselves under another standard of good looks — heavier, rougher, more thickly built. A man does not grieve when he loses the smooth, unlined, hairless skin of a boy. For he has only exchanged one form of attractiveness for another: the darker skin of a man’s face, roughened by daily shaving, showing the marks of emotion and the normal lines of age.

There is no equivalent of this second standard for women. The single standard of beauty for women dictates that they must go on having clear skin. Every wrinkle, every line, every gray hair, is a defeat.  No wonder that no boy minds becoming a man, while even the passage from girlhood to early womanhood is experienced by many women as their downfall, for all women are trained to continue wanting to look like girls.

These words reminded me of an idea for a post submitted by Tom Hudson.  Tom was searching for faces to help him draw and was struck by the differences in the results for “woman face” and “man face”:

The wide variety of men’s faces, compared to the overwhelming homogeneity of the women’s faces, nicely illustrates Sontag’s point. Women’s faces are important and valorized for only one thing: girlish beauty. Men’s faces, on the other hand, are notable for being interesting, weird, wizened, humorous, and more.

On another note, the invisible but near total dominance of whiteness is worth acknowledging.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

At Ms., Amy Williams posted about the pre-conception care movement.  Pre-conception care is health care aimed at making the bodies of fertile women most conducive to a healthy pregnancy.  The movement asserts that women of childbearing age should be receiving care with pregnancy in mind, whether or not the woman intends to get pregnant.  The Preconception Care webpage at Healthy Beginnings, for example, reads as follows:

In a presentation on the topic, Rebecca Kukla,  Professor of Philosophy and Obstetrics and Gynecology at the University of South Florida, explains that preconception care is an “official priority” for the Center for Disease Control and the US Office of Minority Health.   So what’s to be concerned about here?

First, the approach reduces women to their potential to make babies. Concern for women’s health is motivated not by concern for the woman herself, but her “merely imaginary future children.”   What is the value of old women, transgender women, involuntarily infertile women, and women who have been voluntarily sterilized?  What principles guide their health?

Second, treating women as potential fetus carriers sometimes interferes with the best practices for treating women. Kukla explains that doctors driven by this approach may be inclined to choose drugs that are known to improve fertility and enhance pregnancy outcomes, instead of the most effective drugs for whatever condition is at hand.  As an extreme example, consider a woman diagnosed with cancer for whom a hysterectomy is the most aggressive treatment?  Whose interests should the doctor consider?  Hers?  Those of her “merely imaginary future children”?

Third, treating women as potential fetus carriers encourages doctors and others to police women’s behaviors more stringently than men’s. Anything she does that doesn’t maximize her fertility and baby-making condition can be seen as a problem needing fixing.  Men’s life choices are simply not subjected to this sort of social scrutiny.  We already see this sort of intervention against women who are told to avoid alcohol even if they are unaware of being pregnant and have no intention of getting pregnant.

Fourth, Kukla points out that the approach skews women’s health towards those things that we think affect fetal outcomes. Should these conditions necessarily take priority over others?

Finally, this approach makes women, like myself, invisible. I am a fertile woman in my 30s who has chosen not to have children.  I truly hope that my health care is not being compromised by my doctor’s concern for the babies I am never going to have.  Nor do I think it’s cute that her concern for me is driven by my reproductive potential.

UPDATE: Heather Leila, in the comments, critiqued this post.  “Having participating in the Office of Minority Health´s preconception campaign,” she writes, “I can attest that none of the above 5 points speak to the reality of the program.”  She continues:

It´s easy for women commenting on this blog to be offended when it is suggested they are not in full control of their fertility. But the truth is that many women are not. They don´t have the access or the education about contaception. 50% OF ALL US PREGNANCIES ARE UNPLANNED.

OMH´s campaign addresses contraception and avoiding unwanted pregnancy. OMH recognizes that many women don´t want to become pregnant, now and later. The campaign seeks to reduce unwanted pregnancy alongside improving preconception health as a way to reduce infant mortality. The campaign also speaks directly to men – taking some of the pressure off women.

This post failed to mention that the OMH campaign is based on the very racial disparity in infant mortality that SI posted on just a few weeks ago.

Lastly, the campaign is geared towards women, not to their doctors. In no way would this campaign promote doctors valuing fertility over a woman´s life. Never would it suggest witholding a hysterectomy to protect fertility. The campaign is NOT about increasing fertility. It is about decreasing infant mortality. Two very different things.

It seems like neither Dr. Kukla nor Sociological Images has taken the time to fully understand this campaign before criticizing it. I think there is a lot to analyze and criticize within the campaign, but Dr. Kukla´s 5 points do not address true aspects of the program. They are invented.

Heather has posted about pre-conception care at her own blog, A Minha Vida.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Emily J. sent us a link to a segment of “That’s Gay” from the TV show Infomania. In this piece, Bryan Safi takes a look at a number of recent commercials that ridicule men for being insufficiently hetero-masculine:

For other examples, see homophobia as gender policing, Brut lets you slap the Old Spice guy, mocking a hockey player with femininity, lite beer makes you girly, McCoys crisps give lessons on being a real man, Cosmo warns against turning your guy into a girlie man, Dockers issues guys a man-ifesto, are you manly enough to wear BVDs?, and a whole bunch of stereotypes about masculinity in advertising.