gender

David F. sent in a fun example of public resistance to a gendered advertising message. ITA Software put up an ad on public transportation in Boston that plays on the idea of moms as particularly inept about technology. Universal Hub posted a photo taken of the ad on the Red Line, with a Post-It someone added:

Also see our earlier post on public resistance to a Pretzel Thins ad in New York.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

Jordan G. sent in a link to work by photographer Mark Laita.   Laita, after long working in advertising, decided that he was tired of producing images that were “nice”:

I felt the need to produce something that was raw and real, as life truly is, not just what we aspire to. The more shocking to our sense of what’s “right,” the better.

He decided to do so through contrast.   In his new photo series, he tries to get us to think by provocatively pairing portraits. They tell us stories about social class, consumption, social sacrifice, and standards of beauty.

Via BoingBoing and Turnstyle.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Jezebel.

Carey Faulkner, a visiting Assistant Professor at Franklin & Marshall, asked us to post about a blog that has recently gotten quite a bit of attention: Born this Way.  The site posts photographs of gay-identified adults as children.  Submitters argue that the photographs are proof that they were born gay.

Perusing the photographs tells an interesting story: being gay — that is, being sexually sexually or romantically attracted to members of the same sex — is conflated with being gender non-conformist — adopting the mannerisms and interests of the other sex.  This is the argument made in the vast majority of posts: it’s obvious I was gay because I broke rules of masculinity/femininity by doing things like sniffing flowers, posing jauntily, liking Snow White, and playing with Barbie.

It is a specifically American belief that gay men act feminine and lesbians act masculine.  But, in fact, gay men and lesbians have a wide range of gender performances, as do straight and bisexual people.  In fact, most of us could probably find a picture or two in our histories showing gender non-conformity.  Meanwhile, most gay men and lesbians could probably find pictures of themselves conforming.  That gender performance is associated with sexual orientation in our society is a belief in U.S. culture, but it’s not somehow inevitable or biological.

Nevertheless, the site perpetuates this conflation in an effort to support the notion that being gay is biological.  In contrast to this assertion, however, excellent research has shown that there is no trans-cultural, trans-historical gay identity and interpretations of same-sex sexual behavior vary wildly (see, for example, Herdt’s Same Sex, Different Cultures, DeEmilio’s Capitalism and Gay Identity, and Katz’s The Invention of Heterosexuality).  And genetic, hormonal, and neurological research has thus far failed to show conclusively that being gay is biological, let alone that it is biologically determined or that it manifests in gender non-conformity.

Still, many gay men, lesbians, and their allies desperately want to prove that being gay is biological on the assumption that showing so will mean that intolerant people will be forced to accept them.  But this simply isn’t true.  People who are against homosexuality will likely just re-define their opposition.  Instead of saying that being gay is a sinful choice, they could simply argue that it is a disease, like cancer, or a deformity, like a cleft palate.  They say so already:

When an individual is not drawn to a member of the opposite sex, in biology that’s called an error.

– Dr. Laura Schlessinger

Homosexuality is a disability and if people wish to have it eliminated before they have children—because they wish to have grandchildren or for other reasons—I do not see any moral objection for using genetic engineering to limit this particular trend. It would be like correcting many other conditions such as infertility or multiple sclerosis.

– Former Chief Rabbi of the United Kingdom, Lord Jakobovits

I appreciate what Born This Way is trying to accomplish, but I don’t think that convincing people that homosexuality is biological will have the effect many hope for.  In the meantime, they’re doing everyone a disservice by perpetuating the stereotype of sissy gay men and butchy lesbians.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

When Jessie Dress of Austin, Texas started the project Fa(t)shion February for Femmes and Friends, she was responding to what she perceived as a gap in the online community celebrating “fatshion,” or fashion for fat-identified people.   She explains, “I don’t feel like the fatshion blogs I see really represent the kind of radical queer fashion that I’m into and that feels like my community.”   Jessie committed to posting “outfits of the day” (OOTD) every day in February.  Her intention was to celebrate and draw attention to three kinds of politicized fashion projects – first, fatshion;  second, the fashion of femme-identified queers; and finally, the fashion of allies of both fat and femme-identified people.

The result was Fa(t)shion February for Femmes & Friends – an inclusive space for posting OOTD for those who find themselves outside the mainstream fashion ideal.  What started as her small personal project with a close group of friends has since exploded, with over 350 people participating in some way – a number that grows by the day:

Fa(t)shion February participant Gazel (of Gazelma)

The aim of the project is to “queer” fashion in a number of ways – to celebrate the subversive possibility of fashion.  What’s exciting about how the Fa(t)shion February project has developed is the many different ways this aim has been realized.  For example, an amazing conversation has emerged through the project regarding the  “fat experience.”  Fa(t)shion February was created to be explicitly inclusive of those who are often missing from the fatshion dialogue – that is, individuals on the fattest end of the fat spectrum.  This privileging of “bigger fats” is an attempt to further radicalize the fatshion phenomenon, but it has come with its own set of dilemmas.  Some users expressed fear of participation because they aren’t “fat enough” or aren’t fat-identified.  In response to a conversation on The Rotund, Jessie wrote on her tumblr,

The kinds of difficult – but incredibly important – dialogues that are happening in and around the project are part of what makes it succeed in its mission to use fashion as a tool of social activism and community building.

[The rest of the post is after the jump just because it’s somewhat long.]

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Cross-Posted at BagNewsNotes.

We have posted in the past about how airlines use images of female flight attendants in ads to appeal to customers with promises of caretaking, eye candy, flirtation, and emotion work. Katrin sent in another example. This Cathay Pacific ad, which appeared in the U.K.,  presents Karina Yau, a flight attendant, to customers as the perfect caretaking woman — one who just wants to listen to you, not talk:

Notice also the passive stance — arms pulled into the body, her face turned away and eyes averted, hand fiddling with her coat sleeve. The text reads:

Karina went from fashion model to flight attendant — and still doesn’t think that life has had any real ups and downs. You can meet her and other members of the Cathay Pacific team at www.cathaypacific.co.uk. And while you’re there, check out our great fares to over 110 destinations worldwide. If you see Karina on your next flight, you might recommend a favourite book — she loves to read.

A post on the Cathay Pacific blog about Yau describes her as “modest.” At Cathay’s website you can “meet the team who go the extra mile to make you feel special.” It includes photos and bios of some employees, and I found Yau’s. The text they chose to highlight reinforces the emotion work she engages in for customers — “of course” she “smiled and apologised immediately.”

The ad and the features present customers with the promise of more than just a flight attendant who will do her job well. This flight attendant is the ideal of femininity: she’s beautiful (a former model), she’s submissive (apologizes immediately!), and she’s interested in you — your thoughts, your taste in books — whoever you are.

I wonder to what degree this draws on a specifically racialized femininity — the stereotypical depiction of Asian women as particularly submissive and docile. But since this ad ran in the U.K., I don’t know if that stereotype is as relevant. Readers, what say you?

I enjoy opportunities to link back to my dog person/cat person rant.  In it, I point out how pet ownership can be gendered.  In this case, owning a dog is masculine and owning a cat is feminine. Anna sent in an image demonstrating just this, noting that the dog products at her vet are blue and the cat products pink:

More, and importantly, because we also tend to value men and masculinity over women and femininity, it is somehow “cool” to own a dog, especially a big dog.  This is true for both men and women.  But it isn’t really cool to own a cat.  We accept it in women because cats enhance her femininity (for better or worse), but when men do it.  Well, as I say in my previous post on the topic, “we think men with cats are a little femmy or, at minimum, sweeter than most… even, maybe, gay.”

This was not lost on the folks at Much Love Animal Rescue.  Visiting the site, Squee noticed that they had a page aimed at men that attempted to convince them that owning a cat could be manly indeed. Their commercials feature extra-super-manly-men with grease ‘n stuff talking about punching things and loving their cat. This is nice in that it challenges the social construction that owning cats is feminine, but notice that it leaves intact the idea that men-should-be-men and avoid all things feminine.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Many of us are familiar with the female blue-collar workers that took jobs in factories during World War II. It turns out, however, that women were also employed as mathematicians and computers (that’s “compute-ers”). In this photo, Jean Jennings Bartik and Frances Bilas Spence get ready to present an early computer to military officials in 1946:

Women operating a “differential analyzer,” often checking the machine’s work by doing the math by hand:

Jean Jennings Bartik in 1946 with an early computer and Arthur Burks:

Their work was top-secret and so they weren’t part of the “Rosie the Riveter”-style propaganda at the time. Post-World War II disinterest in women’s accomplishments allowed their stories to remain untold.

A new documentary, forwarded to us by Jordan G. and Dmitriy T.M., reveals these high-tech Rosies:

Via BoingBoing, photos from CNN.

See also our post on the feminist mythology surrounding the iconic “Rosie the Riveter” image (hint: it was about class, not gender).  And you can buy Jean Jennings Bartik book, Pioneer Programmer, here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.