gender

At Ms., Amy Williams posted about the pre-conception care movement.  Pre-conception care is health care aimed at making the bodies of fertile women most conducive to a healthy pregnancy.  The movement asserts that women of childbearing age should be receiving care with pregnancy in mind, whether or not the woman intends to get pregnant.  The Preconception Care webpage at Healthy Beginnings, for example, reads as follows:

In a presentation on the topic, Rebecca Kukla,  Professor of Philosophy and Obstetrics and Gynecology at the University of South Florida, explains that preconception care is an “official priority” for the Center for Disease Control and the US Office of Minority Health.   So what’s to be concerned about here?

First, the approach reduces women to their potential to make babies. Concern for women’s health is motivated not by concern for the woman herself, but her “merely imaginary future children.”   What is the value of old women, transgender women, involuntarily infertile women, and women who have been voluntarily sterilized?  What principles guide their health?

Second, treating women as potential fetus carriers sometimes interferes with the best practices for treating women. Kukla explains that doctors driven by this approach may be inclined to choose drugs that are known to improve fertility and enhance pregnancy outcomes, instead of the most effective drugs for whatever condition is at hand.  As an extreme example, consider a woman diagnosed with cancer for whom a hysterectomy is the most aggressive treatment?  Whose interests should the doctor consider?  Hers?  Those of her “merely imaginary future children”?

Third, treating women as potential fetus carriers encourages doctors and others to police women’s behaviors more stringently than men’s. Anything she does that doesn’t maximize her fertility and baby-making condition can be seen as a problem needing fixing.  Men’s life choices are simply not subjected to this sort of social scrutiny.  We already see this sort of intervention against women who are told to avoid alcohol even if they are unaware of being pregnant and have no intention of getting pregnant.

Fourth, Kukla points out that the approach skews women’s health towards those things that we think affect fetal outcomes. Should these conditions necessarily take priority over others?

Finally, this approach makes women, like myself, invisible. I am a fertile woman in my 30s who has chosen not to have children.  I truly hope that my health care is not being compromised by my doctor’s concern for the babies I am never going to have.  Nor do I think it’s cute that her concern for me is driven by my reproductive potential.

UPDATE: Heather Leila, in the comments, critiqued this post.  “Having participating in the Office of Minority Health´s preconception campaign,” she writes, “I can attest that none of the above 5 points speak to the reality of the program.”  She continues:

It´s easy for women commenting on this blog to be offended when it is suggested they are not in full control of their fertility. But the truth is that many women are not. They don´t have the access or the education about contaception. 50% OF ALL US PREGNANCIES ARE UNPLANNED.

OMH´s campaign addresses contraception and avoiding unwanted pregnancy. OMH recognizes that many women don´t want to become pregnant, now and later. The campaign seeks to reduce unwanted pregnancy alongside improving preconception health as a way to reduce infant mortality. The campaign also speaks directly to men – taking some of the pressure off women.

This post failed to mention that the OMH campaign is based on the very racial disparity in infant mortality that SI posted on just a few weeks ago.

Lastly, the campaign is geared towards women, not to their doctors. In no way would this campaign promote doctors valuing fertility over a woman´s life. Never would it suggest witholding a hysterectomy to protect fertility. The campaign is NOT about increasing fertility. It is about decreasing infant mortality. Two very different things.

It seems like neither Dr. Kukla nor Sociological Images has taken the time to fully understand this campaign before criticizing it. I think there is a lot to analyze and criticize within the campaign, but Dr. Kukla´s 5 points do not address true aspects of the program. They are invented.

Heather has posted about pre-conception care at her own blog, A Minha Vida.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Emily J. sent us a link to a segment of “That’s Gay” from the TV show Infomania. In this piece, Bryan Safi takes a look at a number of recent commercials that ridicule men for being insufficiently hetero-masculine:

For other examples, see homophobia as gender policing, Brut lets you slap the Old Spice guy, mocking a hockey player with femininity, lite beer makes you girly, McCoys crisps give lessons on being a real man, Cosmo warns against turning your guy into a girlie man, Dockers issues guys a man-ifesto, are you manly enough to wear BVDs?, and a whole bunch of stereotypes about masculinity in advertising.

Cross-posted at Jezebel.

We have posted previously about how desserts, particularly chocolate ones, are often advertised to women as indulgences they can use to overcome romantic disappointments, or even as substitute sources of love. L. Ellis sent in an example of this, an ad found in Bon Appetit for Sugar in the Raw that tells women to make brownies to deal with breakup:

Indeed, you can calculate how much dessert you’re going to need by how much time you invested in the guy (“Count the years you dated. If it exceeds 5, double the recipe.”). The ad is also a great example of the contradictory messages women get to be thin but also indulge — today you can “devour that pan of chocolaty goodness,” full of butter and sugar, while you cry over your lost love, but it’s a short-lived reprieve. Inevitably, you now being single and all, the “diet starts tomorrow.”

The New York Times has made available a digital copy of The Gentleman’s Directory, a guide to New York City published in 1870. The guidebook informs travelers of a particular type of local attraction: brothels. Of course, the information was for curiosity’s sake only:

Not that we imagine the reader will ever desire to visit these houses. Certainly not; he is, we do not doubt, a member of the Bible Society, a bright and shining light…But we point out the location of these places in order that the reader may know how to avoid them… (p. 6-7)

Certainly passages like this, from p. 13, make it clear that such establishments are to be avoided:

It also included pages that were simply ads for particular brothels:

Interestingly, the NYT checked the 1870 Census for the houses listed in the guide. In general, the women living there were described by Census workers as domestic servants or women who “kept house.” However, they found a few cases where the Census openly listed them as working at a “house of prostitution” or “house of assignation.”

A doctor advertised “imported male safes,” i.e., condoms:

His ad also describes an unspecified cure for women that may very well refer to abortions (at the time, products that caused abortion were often advertised as helping with menstrual regulation or any type of “menstrual stoppage”):

In addition to an article about the directory, the NYT put together a map showing the locations of the establishments it mentions (which were a small proportion of all brothels in NYC, where prostitution was illegal but widely available at the time):

Cross-posted at Jezebel.

Kelsey C. sent in a graph from the Bureau of Labor Statistics that highlights the gender wage gap. Among full-time workers during the last three months of 2010, men made more per week than women in each of these occupational categories:

In terms of dollars, the gap is largest for the highest-paid workers — $330 — and smallest for those in sales/office, at $130. By percent, it’s worst for service (women make 72% as much as men in that sector) and again smallest for sales/office (women make 82% as much as men in that area).

And if we extrapolate this out, it adds up to a significant difference in annual earnings. If these income levels persisted for, say, 50 weeks, men in management would make $16,500 more than women; in sales, they’d make $6,500 more.

This is the only image the BLS provides, but if you’re interested in the topic, the full report has wages broken down by age and race/ethnicity (and sex within those categories) as well.

Harmony sent along a set of photographs of a fitness starter kit, a pink one for “ladies” and a green one for, um, “people.”  In any case, putting aside the women-are-women and men-are-people thing for a minute, she also noted that the pink one was breast cancer-themed.  So here is, explicitly, what so many breast cancer awareness-themed items imply: pink = women = breast cancer awareness = boobies = women = pink = pink = pink.  The items, by cultural definition, exclude men from caring about breast cancer.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Yesterday, a woman I know who moved to the U.S. as an adult mentioned that she was struck by portrayals of mother-daughter relationships in the U.S.  Representations of such relationships on TV, in movies, and regular conversation indicate that especially when daughters are in their teens and 20s, we practically expect their relationships with their moms to be fraught with conflict and difficulty (and the attendant eye-rolling and yelling), and for teens to be disrespectful and to find their parents intolerable. While she had certainly known individuals in Ecuador who didn’t get along with their parents, she felt that in the U.S. we almost cultivate conflict, making it seem like a normal aspect of child-family relationships in general rather than a characteristic of some individual families and culturally sanctioning the open expression of frustration with one’s parents as acceptable, even healthy.

I thought about that when I saw a commercial sent in by Livia A. for the video game Dead Space 2. Here’s a behind-the-scenes video released as part of the ad campaign; the entire selling point is the idea that your mom will hate it:

It’s a great example of this social construction of child-parent relationships as at least somewhat antagonistic: what kids love, parents hate, and parents hating it proves it’s awesome. Telling young people “your parents will be disgusted by this” becomes an automatic selling point. And this idea of how people relate to their parents (in this case, mothers specifically) is presented as an essential, permanent fact: “A mom’s disapproval has always been an accurate barometer of what is cool.”

But of course, this isn’t an inherent property of family life across human history. It largely rests on the invention of adolescence and young adulthood as distinct life stages in which we expect individuals to act differently than children but not quite like full-fledged adults yet, and the assumption that a normal part of this is to struggle to separate from your parents as you try to establish your own identity. Parenting norms today expect parents to accept teen/young adult rebellion and continue loving (and supporting) their kid anyway; you don’t get to withhold resources and affection if you think they’ve been disrespectful. And with the increased visibility of youth culture, we expect kids will find their parents terribly uncool and will see peers, rather than family members, as the proper judges for what they should like. Together, these cultural norms both make it relatively risk-free to take open joy in horrifying your parents and trivializing their values, since there’s little chance they’ll disown or abandon you for it and make young people who do like the same things as their parents seem weird.

I suspect some of our readers may have an interesting gender analysis, as well, what with the emphasis in this video on moms from “conservative America”, while the entire behind-the-scenes crew is made up of young men. While I can imagine an ad that might say “Your dad will hate it,” I don’t think that would work as well here, given that part of the desired reaction was a disgust at the level of violence and gore, something we assume women are more uncomfortable with than men.


Hope H. sent a link to Riese’s excellent discussion of Jessie J’s new music video at Autostraddle.  Jessie J is already a superstar, writing songs for the likes of Justin Timberlake, Chris Brown, and Christina Aguilera.  But this is her first album where she writes for herself, and Riese describes the video for the song “Do It Like a Dude” as infused with “fuck you i’m fucking your face with my fucking song” energy.  I can’t disagree.

The song asserts it’s title, suggesting that Jessie J is as much a man as any man, as a sample of the lyrics shows:

Boom Boom, pull me a beer
No pretty drinks, I’m a guy out here
Rollin’ rollin’ rollin’ rollin’ money like a pimp
My B I T C H’s on my d*ck like this

Riese asks:

…“Do It Like a Dude” is, on the surface, an anthem of independence — the only reaction Jessie J expects from your wannabe-boyfriend is his acknowledgment that lesbian sex doesn’t need him.  But does singing that she can do “it” “like a dude” just play into the idea that a thing must be “male” to be valid? Or can “dude” be a term independent of its ascribed meaning — is she… employing “dude” as an adjective encompassing “male” traits like strength/power/aggression, freeing the term from its traditional application as a noun for “person with penis”?

That is, does valorizing masculinity in women liberate women?  Or would it be better to try to elevate femininity to match our admiration of masculinity?  And is it possible to liberate the word from its patriarchal trappings?

What say you?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.