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Kay W. took these images in a museum in Sitka, Alaska.   This is David P. Howard, an Alaskan Native, and his family in 1917 (or so).  Notice how Howard and his family appear to have shed every possible sign of “native-ness” in this picture.  The conquest of American Indians was achieved, in part, through forced and coerced assimilation (see this post on American Indian boarding schools in Canada).

The family had to appear assimilated because Howard was seeking U.S. citizenship and citizenship was contingent on Howard abandoning his “Indian” ways.  The document below testifies to Howard’s assimilation.  The last paragraph reads:

NOW, THEREFORE, THIS IS TO CERTIFY that due proof has been made to me that the applicant David P. Howard is an Indian born within the Territorial limits of the United States, and that he has voluntarily taken up within said limits his residence separate and apart from any tribe of Indians therein, and has adopted the habits of civilized life.

You might want to use it for a discussion of the forced assimilation of American Indians in particular, of course (as well as the insanity of the fact that they would have to petition to be a part of the nation existing on their own land; American Indians did not become citizens until 1924), but also for a more general conversation about how immigrants to the U.S., including European immigrants, were required to adapt themselves to certain standards of middle-class White American society in order to be welcomed into full social, as well as legal, citizenship (and clearly non-Whites often found that even assimilation to White middle-class norms wasn’t enough, though it worked for the Italians, Irish, Polish, and other European ethnic groups, who no longer differ on any important social indicators from Whites of Northern or Western European origin).

In a related example, see this cartoon mocking German attempts at assimilation during World War I.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

I recently heard that Marlboros were originally marketed to women.  Amy L. sent in these examples from the 1950s (found here).  She writes:

Notice how “in one picture the baby actually asks mom to have a cigarette instead of scolding him. It plays up the women-as-hysterical stereotype and also shows changing expectations about good motherhood.”

NEW! Vintage Ads featured this 1957 ad suggesting that a Zippo Slim-Lighter is the perfect gift for a modern mother:

Blanca M. sent in this picture she took here in Las Vegas of a truck advertising Air Conditioning Technical Institute. The truck says “Hot City, Cool Career,” and then had this image on the side.

When you go to the website, you see a video (which I can’t embed, sorry) of a man driving up to a house in a sports car. A blonde woman comes out and gushes over the car. The man then says “Six months ago she wouldn’t have given me a second look. I had no job, no education, I was living with my parents.”

So apparently air conditioning tech school is appropriate only for men, and guarantees that you will make enough money to get the hot women you’ve always wanted. Aside from the clear objectification of women as sexual rewards for men, it reinforces the idea of women as opportunistic gold-diggers. It’s also an interesting perspective on how men should view relationships–that they should be perfectly happy to be with women who don’t like them for who they are, and who would presumably leave them if they lost their job or got a pay cut. As long as the woman’s hot, a guy is apparently supposed to be satisfied with the relationship and not worry about little things like whether his wife actually loves him–we reserve concerns about love and emotional closeness for women only.

Thanks, Blanca!

Ok, so this isn’t an image, but it seemed like something our readers might be interested in, so I’m making an exception. Larry (of The Daily Mirror) sent in a link to this story in the New York Times about efforts by the European Union to discourage sex stereotyping in ads (I think another reader also sent in the link, but I’m afraid I’ve lost the email; if it was you, let me know and I’ll give you credit!). From the article:

The European Parliament has set out to change this. Last week, the legislature voted 504 to 110 to scold advertisers for “sexual stereotyping,” adopting a nonbinding report that seeks to prod the industry to change the way it depicts men and women.

Interestingly, the author of the article refers to the measure as “laughable as a gesture of political correctness.” Advertising industry leaders call into question the link between stereotypical images and actual discriminatory or problematic outcomes in actual life. It brings up a recurring issue cultural critics face–it can be extremely difficult to show that, say, sexualized images of women leads to any particular negative outcome. We may strongly believe that the ubiquitous presence of ads that show stereotypical gender roles reinforce them…but since we haven’t yet created a society similar to our own except without the stereotyping, it’s hard to isolate the effects of such cultural messages because we can’t compare what our culture would be like without them.

Thanks, Larry!

Ben O. sent us these three images. This image (found here) is of a sticker on the window of a car (presumably a Mustang?) that says “Built with tools, not chopsticks.” The car is, ironically, parked in front of a sushi bar (see the reflection in the window).

These next two images (found here and here) illustrate how this particular public library requires an ID to look at both Jet and Essence (magazines aimed at Black Americans), but not other magazines.  Presumably, someone thinks that magazines consumed by Black Americans are more likely to be stolen than other magazines.  Ben asks:

Is this racism? Is this censorship? What do you think about it?

Thanks Ben!

NOTE: In the comments, several readers questions whether the last image is an example of everyday racism. Yes, magazines are sometimes kept at the circulation desk because they are perceived to be at high risk of being defaced or stolen, but they’re also sometimes kept behind the desk if they’re highly popular, to prevent patrons from monopolozing them for very long periods of time. By forcing patrons to check them out rather than have them freely available on the shelves, patrons can keep them for only a cetain length of time, guaranteeing that other patrons who might wish to read them also have an opportunity. So it’s possible that Jet and Essence are kept behind the counter because they are very popular titles and the library is trying to be sure as many patrons as possible get access to them. So this image might be better used to talk about the difficulties that can arise interpreting situations where race appears that it might be playing a part, but it isn’t clear whether it is or in what way.

Here are the Red State Update guys talking about Toby Keith being a Democrat:

It might be useful for starting a discussion about the way country music is so associated with conservative politics and the Republican party today, and why we would be surprised that a guy like Toby Keith (who has proudly acknowledged smoking pot–liberal!–but also wrote the song “Courtesy of the Red, White, and Blue”–conservative!) would be a Democrat–what does that say about our ideas of what a Democrat (or Republican) must be or act like? You might contrast that with the number of country artists in the first half of the 20th century who were often progressive Democrats or (gasp!) even socialists. It’s pretty fascinating how much the politics associated with country music have changed, and how “obvious” it seems to people today that country musicians would be conservative, to the point that country music has in many ways become a symbol of conservatism (as opposed to “alt country,” which is often associated with a more liberal outlook*).

For an excellent discussion of the early political culture of the California country music scene, see Pete LaChapelle’s book Proud to Be an Okie: Cultural Politics, Country Music, and Migration to Southern California. Of course, I’m biased because it mentions Okies.

*If you don’t own any alt country, please go buy some Drive-By Truckers albums immediately. I’d start with “Decoration Day” and move on from there. Move! Now!

This man, Donny Deutsch, host of CNBC’s Big Idea, helpfully tells the rest of us what the “new feminist ideal” is. Hillary Clinton’s problem, he explains, is that she “didn’t put [on] a skirt.” Enjoy:

Also in women can be anything they want as long as they’re hot: The Nerd Girls.

Found at Feministing.