I recently heard that Marlboros were originally marketed to women. Amy L. sent in these examples from the 1950s (found here). She writes:
Notice how “in one picture the baby actually asks mom to have a cigarette instead of scolding him. It plays up the women-as-hysterical stereotype and also shows changing expectations about good motherhood.”
NEW! Vintage Ads featured this 1957 ad suggesting that a Zippo Slim-Lighter is the perfect gift for a modern mother:
Comments 30
Joss — September 18, 2008
Today's moms perfer Montclair menthol 100s.
They're safer for baby's lungs.
filthyrichmond.blogspot.com
Juanhokuten — September 18, 2008
Well, I don't think so, how is possible that a baby had been used to this kind of porpaganda?
Nebrija — September 18, 2008
¿¿ Malboro ?? ¿Ni siquiera sabes escribir algo que copias directamente?
Penny — September 18, 2008
Well I've never smoked in my life, but these ads are making me think I'm missing some crucial tool in the mommy kit.... was I supposed to be smoking instead of sucking on Starbucks drinks all day long? Why didn't I get that memo? ;)
Steph — September 19, 2008
We found the "Before you scold me" one in a book of ads from the 1950's and immediately put it on a shirt for our infant daughter. When we were in public, I would watch people read the text and then look confused.
GenuineNerd — February 8, 2009
I have seen these early Marlboro "baby" ads a long time ago, and actually laughed. I often wondered if the babies in these early ads grew up to become "Marlboro Men". And the Marlboro presented in these ads was the first incarnation of the popular cigarette, as a regular-sized non-filter. The familiar filter-tipped Marlboro in the familiar red-and-white pack did not appear until the mid-1950's, which, I believe, replaced the original non-filter Marlboro.
CTИЛЯГA — July 21, 2009
За статью благодарю, все по делу, достаточно много кто это уже применяет
Максим — July 28, 2009
Большое спасибо вам. Ваш блог это отличный повод найти интересных и начитанных людей, способных к конструктивным обсуждениям и критике. :)
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Spack — January 1, 2023
I'm not sure, but I think that's my friend Boxy as a baby.