We often think that as long as a white person doesn’t fly the Confederate flag, use the n-word, or show up to a white supremacist rally that they aren’t racist. However, researchers at Harvard and the Ohio State University, among others, have shown that even whites who don’t endorse racist beliefs tend to be biased against non-whites. This bias, though, is implicit: it’s subconscious and activated in decisions we make that are faster than our conscious mind can control.

You can test your own implicit biases here. Millions of people have.

But where do these negative subconscious attitudes come from? And when do they start?

The Kirwan Institute for the study of race and ethnicity has found that we learn them early and often from the mass media. As an example, consider this seemingly harmless digital billboard for Hiperos, a company that works to protect clients against risk online. The ad implies that, as a business, you need to be leery of working with third parties. Of particular risk is exposure to bribery or corruption. Whom can you trust? Who are the people you should be afraid of? Who might be corrupt?

I took a photo of each of the ads as they cycled through. Turns out, the company portrays people you should be worried about as mostly non-white or not-quite-white.

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Who is untrustworthy? Those that seem exotic: brown people, black people, Asian people, Latinos, Italian “mobsters,” foreigners. 4 5 6

There were comparatively few non-Hispanic whites represented: 7

Of course, this company’s advertising alone could not powerfully influence whom we consider suspicious, but stuff like this — combined with thousands of other images in the news, movies, and television shows — sinks into our subconscious, teaching us implicitly to fear some kinds of people and not others.

For more, see the original post on sociologytoolbox.com.

Todd Beer, PhD is an Assistant Professor at Lake Forest College, a liberal arts college north of Chicago. His blog, SOCIOLOGYtoolbox, is a collection of tools and resources to help instructors teach sociology and build an active sociological imagination. 

It can be quite difficult to describe what it feels like to be a member of a group that is widely disparaged or hated. I mean really describe it in a way that other people who are not part of that group can understand. It is powerful when it can be done and even more powerful when it is done in a way such that members of other groups, who are disparaged or hated for other reasons, can see themselves in the story.

I think this is accomplished in the 10 minute monologue below. The speech is by Rory O’Neill, a famous Irish drag queen who goes by the name Panti Bliss. She speaks of what it feels like to encounter homophobia — indeed, to have internalized homophobia — and to try to manage life with an identity that some people openly disparage and hate.

She does such a wonderful job describing it, that I suspect that the feelings that she talks about might be familiar to a wide audience: women, people of color, people with disabilities, the homeless and the poor, people who speak English as a second language, and more.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

With interest, I have been watching the resistance to the right of trans people to choose public restrooms based on their identity instead of their biology at birth. Though there is no evidence that allowing trans people to use the bathroom of their choice will put anyone in danger, one of the arguments against doing so is that women or children will be victimized. Completely tone deaf to the actual experiences of trans people, the idea is nonetheless framed as allowing men to use women’s restrooms:

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I can’t help but want to draw connections to history and a recent post at Notches, a history of sexuality blog, helped me do so.

Recall that it wasn’t so long ago that black and white people weren’t allowed to use the same restrooms in public. When this practice came under attack, segregationists in the South, like anti-trans choice advocates today, claimed that it would be dangerous for white women, claiming that they would be infected with black women’s venereal diseases.

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White women participated in this resistance, protesting against the integration of their bathrooms. A girl at Central High in Little Rock, AR, for example, claimed that bathroom integration functionally stole bathroom facilities from white girls. “Many of the girls won’t use the rest rooms at Central,” she said, “simply because the ‘Nigger’ girls use them.”

Several decades later, conservatives fighting the Equal Rights Amendment (ERA) for women drew again on racism and the politics of the bathroom. They stoked fear in the American public by suggesting that passage of the ERA would lead to the sex integration of bathrooms. Still smarting from the loss of racial segregation, they even compared race and sex segregation, hoping that the public would be opposed to both.

In this anti-ERA flyer, the final threat is: “Do you want the sexes fully integrated like the races?”

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Combining the two was a powerful tool, exploiting the longstanding racist belief that white women were uniquely vulnerable to predatory, sexually voracious black men. Both race and sex integration of bathrooms would mean that white women would be going to the bathroom not just with black women, but with black men. “I ain’t going to have my wife be in the bathroom with some big, black, buck!” said one North Carolina legislator.

This same argument, now with trans women as the target, is being made today.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The 1% in America have an out-sized influence on the political process. What policies do they support? And do their priorities differ from those of less wealthy Americans?

Political scientist Benjamin Page and two colleagues wanted to find out, so they started trying to set up interviews with the richest of the rich. This, they noted, was really quite a feat, writing:

It is extremely difficult to make personal contact with wealthy Americans. Most of them are very busy. Most zealously protect their privacy. They often surround themselves with professional gatekeepers whose job it is to fend off people like us. (One of our interviewers remarked that “even their gatekeepers have gatekeepers.”) It can take months of intensive efforts, pestering staffers and pursuing potential respondents to multiple homes, businesses, and vacation spots, just to make contact.

Persistence paid off. They completed interviews with 83 individuals with net worths in in the top 1%.  Their mean wealth was over $14 million and their average income was over $1 million a year.

Page and his colleagues learned that these individuals were highly politically active. A majority (84%) said they paid attention to politics “most of the time,” 99% voted in the last presidential election, 68% contributed money to campaigns, and 41% attended political events.

Many of them were also in contact with politicians or officials. Nearly a quarter had conversed with individuals staffing regulatory agencies and many had been in touch with their own senators and representatives (40% and 37% respectively) or those of other constituents (28%).

These individuals also reported opinions that differed from those of the general population. Some differences really stood out: the wealthy were substantially less likely to want to expand support for job programs, the environment, homeland security, healthcare, food stamps, Social Security, and farmers. Most, for example, are not particularly concerned with ensuring that all Americans can work and earn a living wage:

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Only half think that the government should ensure equal schooling for whites and racial minorities (58%), only a third (35%) believe that all children deserve to go to “really good public schools,” and only a quarter (28%) think that everyone who wants to go to college should be able to do so.

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The wealthy generally opposed regulation on Wall Street firms, food producers, the oil industry, the health insurance industry, and big corporations, all of which is favored by the general public. A minority of the wealthy (17%) believed that the government should reduce class inequality by redistributing wealth, compared to half of the general population (53%).

Interestingly, Page and his colleagues also compared the answers of the top 0.1% with the remainder of the top 1%. The top 0.1%, individuals with $40 million or more net worth, held views that deviated even farther from the general public.

These attitudes may explain why politicians take positions with which the majority of Americans disagree. “[T]he apparent consistency between the preferences of the wealthy and the contours of actual policy in certain important areas,” they write, “— especially social welfare policies, and to a lesser extent economic regulation and taxation — is, at least, suggestive of significant influence.”

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Flashback Friday.

Labiaplasty, a plastic surgery in which the labia is reshaped, is on the rise in many Western countries. Usually this means trimming the labia so that it is less “obtrusive” and social pressure, especially from increased exposure to pornography, is blamed for the rise. For reference, see our post on the natural range of labia shapes and sizes (nsfw).

The report below is about the rise of labiaplasty in Australia. It offers some fascinating insight into why it is that porn stars have such “tidy” labia. It turns out that the aesthetic has nothing to do with the preferences of men, women, or porn producers. Instead, pornography features vulvas reduced to a simple “slit” because rating boards require that soft-core porn show “only discreet genital detail.”

Brad Boxall, Former Editor of Picture Magazine, explains:

The only acceptable vagina [sic: vulva] as far as the Classification Board is concerned is one that is ‘neat and tidy’ in their eyes. They basically consider the labia minora “too offensive” for soft core porn.

Accordingly, porn stars themselves sometimes have surgery and/or their vulvas are re-touched to make their labia minora disappear. This practice may have far-reaching consequences if non-porn stars all over the Western world are suddenly feeling like they have freakishly large labia… all because the ratings board has decided that the true range of bodies is unacceptably crass.

In the video you will see actual footage of labiaplasty and genital re-touching, so it’s not safe for work or the squeamish.

Originally posted in 2010.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Barbie has never exactly been a feminist icon, but last week Mattel was celebrated for a new advertising campaign that some say empowers young girls. In the “Imagine the Possibilities” commercial, the viewer sees young girls in professional settings — a science museum, a veterinary office, a soccer field — where they lead adults as if they are the ones in charge. At the end of the ad, the scene shifts to a girl acting out her role as a college professor with Barbie dolls in her bedroom. Across the screen flashes, “When a girl plays with Barbie, she imagines everything she can become.”

But does the Barbie commercial really send an affirmative message about women in male-dominated occupations? And how does it stack up against actual Barbie products?

To answer the first question, I invite you to watch the commercial with a special focus on how the adult observers treat the young girls who are acting out their career fantasies. From the very first scene, everyone the girls encounter has the same reaction: laughter. The idea that these girls can fill the roles they’re imagining strikes the adults as so silly that the only complete sentence any of the adults says to these girls is, “You’re kidding.”

The girls are cute or funny, but never a force to be taken seriously. While the storyline may seem to encourage women’s participation in the labor force, the laughter throughout the commercial suggests that the girls’ aspirations are seen as adorable or silly.

Is it just because they’re kids? I don’t think so. Compare the Barbie ad to toy commercials that target boys. The clearest example I found was the commercial for the i-Que Robot. Like in the Barbie commercial, children take the central speaking roles as adults react to them. Unlike the Barbie commercial, these adults appear captivated and impressed by the boys’ pitches about their toy. By the end of the commercial, it’s easy to imagine these boys as successful salesmen or engineers, everyone has already treated them as such.

Does Barbie back up their message, though, with actual opportunities for play? My quick search on Amazon for the phrase “Barbie office” was pretty disappointing. The commercial, in other words, is disingenuous; it’s out of line with the actual Barbie products available for purchase. After limiting the results to only those produced by Mattel or Barbie, the only office settings I found were a pediatrician’s office and a bright pink veterinary office — which are both associated with stereotypically feminine careers — and a post office that was discontinued in 1995.

There was also a computer and desk intended to be placed in a home setting. From my search for “Barbie office,” I more commonly found  career sets for Ken than viable work-oriented play sets for Barbie. Given the options, I find it hard to image how Mattel sees girls playing with Barbie the way the newest ad suggests they might.

As it turns out, Barbie’s new advertising campaign is just the latest in a long string of commercials that try to go viral by appealing to feminist audiences. I would be more impressed if the ad made girls aspiring to male-dominated occupations seem like forces to be reckoned with or, at least, made products that reflected their appropriation of feminist ideals.

Cross-posted at Pacific Standard.

Nicole Bedera is a PhD student in sociology at the University of Maryland, College Park. She is currently studying college sexual assault and construction of young men’s sexualities.

SocImages News:

I’m so happy to announce a new partnership with Mental Floss! They will be featuring select posts from SocImages and bringing the sociological imagination to an even wider audience! Fabulous! Our first post is here.

Talks!

I’m excited to have been invited to speak about Sociological Images and public sociology in the upcoming months. I’ll be at the University of Nebraska, Omaha on November 13 and Witchita State University on March 4. (And thanks to Marshall University and Shawnee State for having me this month!) If anyone is in Omaha, Witchita, or Syracuse, let’s get in touch! More details here.

You like!  Here are our most appreciated posts this month:

Thanks everybody!

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Social Media ‘n’ Stuff:

Your monthly reminder that SocImages is on TwitterFacebookTumblrGoogle+, and Pinterest.  I’m on Facebook and Instagram and most of the team is on Twitter: @lisawade@gwensharpnv@familyunequal, and @jaylivingston.

Finally…

Happy Halloween everyone! Here’s some scary characters riding the goblin float in the Krewe of Boo Halloween parade in New Orleans this year. Watch out or your might get some beads!

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Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The practice of pairing the word “men” (which refers to adults) with “girls” (which does not) reinforces a gender hierarchy by mapping it onto age.  Jason S. discovered an example of this tendency at Halloween Adventure (East Village, NYC) and snapped a picture to send in:

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Sara P. found another example, this time from iparty.  The flyer puts a girl and a boy side-by-side in police officer costumes.  The boy’s is labeled “policeman” and the girl’s is labeled “police girl.”

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This type of language often goes unnoticed, but it sends a ubiquitous gender message about how seriously we should take men and women.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.