In 2010, Hasbro launched the fourth generation of the long lived My Little Pony© TV programs and toys.  What would happen in the next five years shocked not only Hasbro, but the world.  A new type of fan emerged: Bronies, originally dedicated men aged 16 to 25, but now both men and women from 14 to 35, primarily. Members of all branches of the military love My Little Pony, but there is a perception among them that Marines are the majority.

I’ve been analyzing social media and observing presentations on Military Bronies at Brony conventions in an attempt to understand how they experience and negotiate their fandom within the military.

You don’t have to go very far on the net to find them.  This is no trolling of middle aged men in the dark basements from the blackhole of the net. These are proud men and women in the service, coming together on pages like FOBEquestria.com or Military Bronies on Facebook (with over 10,000 members).

They have created not only their own niche in the fandom, but their own art, music, and even military paraphernalia. Here’s an example of fan art by Sir-Croco:

Interestingly, they have had an influence in the progression of the show. It is believed, for example, that the development of the show’s Wonderbolts Academy and characters was a response to military fans. The show’s creators acknowledge that they mirror the Navy and Air Force flight demonstration teams.  And a former US Navy fan became so “horse famous” (the act of gaining notoriety as a fan icon), that he has now joined the cast.

Military Bronies are quick to defend their love for My Little Pony and point out the positive lessons taught by the show. For instance, the US Army’s Values statement includes the following: Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage, while the elements of Harmony in My Little Pony are Loyalty, Honesty, Generosity, Laughter, Kindness, and Magic. With a bit of creativity, one can easily see similarity between the two.

Because My Little Pony is made by Hasbro for young girls and features females as their “mane” characters, some consider it to be deviant for teen and adult men to like the show. As one Brony said, they’re sold on “the pink aisle!” Male Military Bronies at times suffer from the kind of stigma and bullying reserved for feminine men and, because they are also often assumed to be gay, homophobia. One Brony, for example, discussed how his platoon sergeant refuses to inspect his room because it is plastered with My Little Pony paraphernalia that the sergeant does not want to see or be near.

But it’s okay to be gay in the military now, at least policy wise. It may be that the repeal of “Don’t Ask, Don’t Tell” actually opened up space for Military Bronies. Before the repeal, love of My Little Pony might have been interpreted as a “tell” and punished accordingly, but today there can be no institutional response to soldiers’ sexual orientation, so stigmatization when it occurs seems to remain informal.

Male Military Bronies are a fascinating site of negotiations of masculinity in one of its strongest bastions. Along with their female counterparts they also represent an interesting new form of fan. I hope that my research will teach us a lot about how men negotiate gendered expectations and will check back in as my project develops.

Cross-posted at Pacific Standard.

Kevin W. Martin, MA is a doctoral candidate at the University of Missouri, specializing in queer theory, identity, and deviance. You can follow him in Linkedin, Facebook, and Twitter.

There is a light bulb in a fire station in Livermore, CA that has been burning since 1901. It was manufactured in the late 1890s. And, yes, there is a BulbCam.

According to Hunter Oatman-Stanford, writing for Collectors Weekly, the first homes that had electricity were serviced entirely by electric companies. He explained:

Generally, customers would purchase entire electrical systems manufactured by a regional supplier who would handle installation and upkeep. If a bulb “burned out,” meaning the filament had deteriorated from repeated heating, someone would come and replace it for you [for free].

Given this business model, it made sense to try to develop bulbs that would burn out as infrequently as possible, and the goal was to make ones that would last forever. The one in Livermore was made by the Shelby Electric Company and, interestingly, no one remembers what they did to make their time-defying bulbs. For now, at least, their secrets are a mystery.

Only later, when electric companies turned over the job of replacing lightbulbs to homeowners, did they decide that it would be more profitable to make cheap bulbs that burned out frequently. As of around 1910, companies were charging the equivalent of $33 for a 1,500 hour lamp (which is about the same life of an incandescent bulb today). Yikes. At least the price has gone down.

We call this planned obsolescence: the practice of designing products with a predetermined expiration date aimed at forcing consumers into repeat purchases. Since the mid-1900s, more and more products have been literally designed to fail. In some cases, we seem to have fully accepted cyclic purchasing (think, for example, of the constant replacing of our electronic devices) or we are embarrassed into doing so (think fashion and the stigma of driving an old car). Other times, like with the lightbulb, we just assume that this is the best engineers can do.

Planned obsolescence is criticized for being wasteful. How many light bulbs sit in landfills today? How many natural resources have we extracted or burned up to make their replacements? How many cargo ships and semis have been filled with lightbulbs and taken around the world?

The little lightbulb in Livermore is a great reminder that just because we live in technologically advanced societies doesn’t mean we always have access to the most advanced technology. Other forces are at work.

Flashback Friday.

Two of my favorite podcasts, Radio Lab and Quirks and Quarks, have stories bout how inertia and reliance on technology can inhibit our ability to find easy, cheap solutions to problems.

Story One

The first story, at Radio Lab, was about a nursing home in Düsseldorf, Germany.  As patients age, nursing homes risk that they will become disoriented and “escape” the nursing home.  Often, they are trying to return to homes in which they lived previously, desperate that their children, partners, or even parents are worried and waiting for them.

When they catch the escapee in time, the patient is often extremely upset and an altercation ensues.  If they don’t catch them in time, the patient often hops onto public transportation and is eventually discovered by police.  The first outcome is unpleasant for everyone involved and the second outcome is very dangerous for the patient.  Most nursing homes fix this problem by confining patients who’ve began to wander off to a locked ward.

An employee at the Benrath Senior Center came up with an alternative solution: a fake bus stop placed right outside of the front doors of the nursing home.  The fake bus stop does two wonderful things:

(1)  The first thing a potential escapee does when they decide to “go home” is find a bus stop.  So, patients who take off usually get no further than the first bus stop that they see.  “Where did Mrs. Schmidt go?”  “Oh, she’s at the bus stop.”  In practice, it worked tremendously.  This meant that many disoriented patients no longer needed to be kept in locked wards.

(2)  The bus stop diffuses the sense of panic.  If a delusional patient decided that she needed to go home immediately because her children were all alone and waiting for her, the attendant didn’t need to restrain her or talk her out of it, she simply said, “Oh, well… there’s the bus stop.”  The patient would go sit and wait.  Knowing that she was on her way home, she would relax and, given her diminished cognition, she would eventually forget why she was there.  A little while later the attendant could go out and ask her if she wanted to come in for tea.  And she would say, “Ok.”

Listening to this, I thought it was just about the most brilliant thing I’d ever heard.

Story Two

The second story, from Quirks and Quarks, was regarding whether it is true that dogs can smell cancer.  It turns out that they can.  It appears that dogs can smell lots of types of cancer, but people have been working specifically with training them to detect melanomas, or skin cancers.  It turns out that a dog can be trained, in about three to six weeks, to detect melanomas (even some invisible to the naked eye) with an 80-90% accuracy rate.   If we could build a machine that was able to detect the same chemical that dogs are reacting to (and we don’t know, at this time, what that is) it would have to be the size of a refrigerator to match the sensitivity of a dog’s nose.  When it comes to detecting melanomas, dogs are better diagnosticians than our best humans and our most advanced machines.

Doggy doctors offer some really wonderful possibilities, such as delivering low cost cancer detection to communities who may not have access to clinical care.  A mobile cancer detection puppy bus, anyone?

Both these stories — about these talented animals and the pretend bus stop — are fantastic examples of what we can do without advanced technology. I fear that we fetishize the latter, turning first to technology and forgetting to be creative about how to solve problems without them.

This post originally appeared in 2010.

Volkswagen’s CEO, Martin Winterkorn, recently stepped down from his post amid a scandal over manipulated emissions tests. Researchers at West Virginia University found that VW cars used “defeat devices” to dodge emissions standards set by the Environmental Protection Agency. To what extent is Winterkorn responsible for this corporate skullduggery? And does the usage of these devices constitute a “crime”?

Classic sociological theories try to explain corporate scandal as a result of an amoral calculus: individual decision makers in an organization weigh the costs and benefits of their actions without concern for whether they are ethical. One example is the Ford Pinto debacle, when the company failed to recall Pintos with defective gas tanks because its “internal ‘cost-benefit analysis’” indicated the financial costs of recalling outweighed the potential cost of human lives.

In contrast to a model that emphasizes individuals, sociologists have shown that risky decision making often stems from the normalization of deviance within an organization. Conforming to the culture of the organization, employees as a group often redefine deviant actions as normal or commonplace. In the Ford Pinto case, fuel tank ruptures were categorized as acceptable risk due to prevailing safety priorities and long-standing industry norms.

The Challenger Space Shuttle Disaster serves as yet another example in which escalating levels of technical failure were redefined as normal and acceptable. With the increased importance placed upon bureaucratic pressures, NASA’s cultural understandings of risk acceptance, and high levels of organization secrecy, launching rockets with dangerous technical problems became routine and rule-abiding due to cultural understandings of risk acceptance.

The media typically draw on the individualistic amoral calculus theory, framing scandals as a result of a few “bad apples” while hiding the social context that shapes norms within organizations. Still, it’s quite possible that the people behind the Volkswagen emission fraud will not be tried as criminal. Our definitions of what is criminal reflect societal beliefs rather than the “objective” dangers and risks posed to us. As such, we tend to focus on the crimes of the poor and downplay those of elites and corporations. Volkswagen’s fudging of emission performance might be defined as “corporate non-compliance” rather than “criminal.”

Originally posted at There’s Research on That!

This post is a collection of racially-themed parties and events at college campuses.  They’re examples of one kind of simple individual racism that still perpetuates daily life.

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April 2017: The Kappa Sigma fraternity held a “Mexican Appropriation Party” where students costumed as maids and laborers.

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February 2016: Students held a “Mexican-themed” party with sombreros at Bowdoin College.

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October 2015: University of Louisville President James Ramsey held a staff Halloween party where stereotypically Mexican sombreros, maracas, and bushy mustaches were handed out to guests. Latinos account for 3.4% of the college’s student population.

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October 2015: Members of UCLA’s Sigma Phi Epsilon fraternity and Alpha Phi sorority threw a “Kanye Western” party. According to UCLA’s Afrikan American Newsmagazine, witnesses reported:

• “a group of women leaving the dormitory dressed in oversized shirts, gold chains, and form-fitting black dresses stuffed to caricature their butts.”
• a girl who had “taped a wine glass to her fake butt.”
• people “dressed in baggy clothing, bandanas, and gold chains.”
• “fraternity members [wearing] black face paint.”

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March 2015: Sigma Alpha Epsilon members and others at the University of Oklahoma sing:

There will never be a nigger in SAE.
You can hang them from a tree, but they’ll never sign with me.

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November 2014: “USA vs. Mexico” party hosted by the Kappa Alpha fraternity at Randolph-Macon College.

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September 2014: Entries in a “car costume” event by ENSOC, the Engineering Society of the University of Canterbury, mock ebola victims, the violence in the Gaza strip, and the Taliban. Discussed here and the university’s official response can be read here (thanks to Mark B. and another anonymous tipster for the heads up).

Earlier that year, in May, the same group also put out a song parody featuring an actor in blackface. The negative response to this incident was swift, but it did not apparently make much impact on the group.

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February 2014: Photos from an Olympics-themed mixer co-hosted by the Kappa Alpha Theta sorority and the Sigma Phi Epsilon fraternity at Columbia University, discussed here.  Costumes and gags reflected racial/national stereotypes.

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January 2014: The Tau Kappa Epsilon fraternity at Arizona State University hosted a so-called Martin Luther King, Jr party in which “mocked blacks by donning loose basketball jerseys, flashing gang signs and drinking from hollowed-out watermelons.” Photos online were tagged with #hood.

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November 2013: The Phi Sigma Kappa fraternity at California Polytechnic – San Luis Obispo threw a “Colonial Bros and Nava-Hos” party.

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October 2013: The Delta Kappa Epsilon sorority at the University of North Carolina, Chapel Hill, throws a 60s-themed party features “hippies” mixing with men in rice paddy hats. Faces blacked out. (Thanks to Holly for the link!)

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July 2013: The Alpha Delta fraternity and Delta Delta Delta sorority at Dartmouth College hosted at “Bloods and Crips” party (story here).

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June 2013: A “Cowboy and Indian”-themed graduation party thrown by a California State University, San Marcos student (via the California Indian Culture and Sovereignty Center). Ironically, the graduate majored in Anthropology.

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April 2013: This still is from a video celebrating the spring semester induction of new recruits into UC Irvine’s Asian-American fraternity Lambda Theta Delta (via Colorlines).  It features a fraternity member in blackface.  The entire video can be seen here.

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February 2013: Kappa Sigma Fraternity at Duke University throws an Asian-themed party. The invitation opened with “Herro Nice Duke Peopre!!”

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February 2013: Three hockey fans in the audience of a North Dakota high school semifinal donned Ku Klux Klan-ish hoods as a “joke,” they later said.

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October 2012: The photograph below depicts the members of the Chi Omega sorority at Penn State (source).  It was taken during a Mexican fiesta-themed party around Halloween. The signs read: “will mow lawn for weed & beer” and “I don’t cut grass I smoke it.”

The Vice President of the college’s Mexican American Student Association, Cesar Sanchez Lopez, wrote:

The Mexican American Student Association is disappointed in the attire chosen by this sorority. It in no way represents our culture. Not only have they chosen to stereotype our culture with serapes and sombreros, but the insinuation about drug usage makes this image more offensive. Our country is plagued by a drug war that has led to the death of an estimated 50,000 people, which is nothing to be joked about.

The president of the sorority sent out an apology.  Penalties are under discussion as of this posting.

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May 2012: The University of Chicago’s Alpha Delta Phi fraternity required pledges to wear “Mexican labor outfits” and sombreros while mowing the frat house lawn to Mexican ranchera music (source).

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March 2012: “Cowboys and Indians” party, University of Denver, hosted by the Lambda Chi Alpha fraternity and Delta Delta Delta sorority:

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February 2010: Members of the Athletics Union at the London School of Economics painted their faces brown and “dressed up as Guantanamo Bay inmates and drunkenly yelled ‘Oh Allah’…”  At least 12 students were found to have dressed up in costumes that were deemed “racist, religiously insensitive and demeaning.” Photos here and here.

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October 2009: University of Toronto students decided to dress up like the Jamaican bobsled team from Cool Runnings for Halloween (source).  Their costume, which earned them a “Costume of the Night” award at this college-sponsored party, included blackface.

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February 2007: Pictures from a “South of the Border” party at Santa Clara University in California.  Indeed, that IS a pregnant woman, cleaning ladies, and a slutty gang member.

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January 2007: A party in “honor” of Martin Luther King Day at Tarleton State University in Texas:

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January 2007: A party in “honor” of Martin Luther King Day at Clemson College in South Carolina.

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January 2007: A party in “honor” of Martin Luther King Day at University of Connecticut School of Law.

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May 2007: A Mexican-themed party at the University of Delaware (via Resist Racism).

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2007: Students at Wilfrid Laurier University, celebrating Nations of the World, represented Jamaica by putting on blackface (via @LindaQuirke).

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October 2001: A Delta Sigma Phi Halloween party at Auburn University (via).

Flashback Friday.

The image above is a photograph of a snowflake taken in the late 1800s by Wilson Bentley. Bentley, a 19-year-old farmer in Vermont, was the first person to ever photograph snowflakes. From the Guardian:

Bentley’s obsession with snow crystals began when he received a microscope for his 15th birthday. He became spellbound by their beauty, complexity and endless variety.

“Under the microscope, I found that snowflakes were miracles of beauty; and it seemed a shame that this beauty should not be seen and appreciated by others. Every crystal was a masterpiece of design and no one design was ever repeated. When a snowflake melted, that design was forever lost. Just that much beauty was gone, without leaving any record behind,” he said.

Bentley started trying to draw the flakes but the snow melted before he could finish. His parents eventually bought him a camera and he spent two years trying to capture images of the tiny, fleeting crystals.

He caught falling snowflakes by standing in the doorway with a wooden tray as snowstorms passed over. The tray was painted black so he could see the crystals and transfer them delicately onto a glass slide.

To study the snow crystals, Bentley rigged his bellows camera up to the microscope but found he could not reach the controls to bring them into focus. He overcame the problem through the imaginative use of wheels and cord.

Bentley took his first successful photomicrograph of a snow crystal at the age of 19 and went on to capture more than 5,000 more images.

What struck me about this story, other than the pretty pictures and neat historical trivia, was the fact that nearly every schoolchild in the Western world knows what a snowflake looks like under a microscope, even as their experience of snowflakes  is mostly of them as cold, fuzzy, frozen blobs, if they have any regular experience with snow at all.  They know because we teach them.

The idea of the meme is one way to discuss our ability to transfer elusive knowledge like this. A meme is a unit of knowledge or a type of behavior that’s passed on from generation to generation culturally. The gene is its evolutionary cousin, passing along knowledge and behavior genetically.  In the US, this particular knowledge meme is found in books or scientific discussions, but it has also become a common arts and craft project: many of us learn about snowflakes when we are shown how to make them from construction paper:

It’s quite amazing to consider how every human generation since Bentley understands the snowflake just a little bit differently than anyone before him.  Because of the advantage that human culture gives each new generation, nearly every child learns to appreciates their beauty.

See a slide show of his photographs at The Telegraph. This post originally appeared in 2010.

According to Nicole Arbout’s youtube video “Dear Fat People,” fat people deserve to be ridiculed and treated poorly. The comedian mocks obese people and accuses them of being lazy, smelly, self-destructive, and a burden to the health care system and those around them.  Fat people, she also suggests, cause heartache and embarrassment to their loved ones and are public nuisances to strangers by taking up too much space on airplanes and getting the closest spaces in shopping mall parking lots. Arbour even compares fat bodies to the Michelin Man and implores those who are overweight to put down the coke and fries, start exercising, and get healthy.

In case Arbour’s point was lost amid her six-minute diatribe, “Fat shaming is not a thing. Fat people made that up.”

But research proves otherwise.

Over a decade ago work supported by Yale University’s Rudd Center for Food Policy and Obesity showed that fifteen percent of respondents would be willing to give up 10 years of their lives to avoid being fat. Nearly one-half of respondents would give up one year of their lives to do the same. About eight percent of these same survey respondents also indicated they would rather have a learning-disabled child than an obese child (source). Such findings illuminate clearly the stigma associated with being obese as well as the fear that people have of being targets of the prejudice and discrimination stemming from it.

These fears are well founded. Obese people continue to face prejudice and discrimination in a wide variety of ways, according to recent research from the Rudd Report. In the educational system, overweight and obese children report being teased and bullied by peers and teachers alike.

Obesity also has consequences in the workplace. Those who are obese can expect to earn lower wages and be promoted less often than their thinner coworkers, despite positive work evaluations.

Overweight and obese people should not expect to find respite from the health care system either. Survey data consistently show that a significant number of doctors and nurses think obese patients are lazy, awkward, and noncompliant. Many of these same medical professionals also report being repulsed by such patients, attitudes which certainly affect the type and quality of care that obese patients receive.

To be sure, obesity contributes to health conditions like heart disease, some forms of cancer, diabetes, among others. It can also lead to early death, conclusions that Arbour’s video also makes. But obese people do not deserve to be ridiculed or discriminated against.

While Arbour now claims that “Dear Fat People” and the humor in it is satire, she perpetuates longstanding beliefs about overweight and obese people, legitimates the unfair treatment that they face on a daily basis, and proves that, yes, fat shaming is a thing.

Jacqueline Clark, PhD is an associate professor of sociology and chair of the department at Ripon College. Her research focuses on inequalities, the sociology of health and illness, and the sociology of jobs, work, and organizations.

Musician Ryan Adams recently released an album cover. A cover, that is, of an entire album written and performed by Taylor Swift. Both albums are titled 1989.

via TheVine.com.

Critical praise for Adams’ version was immediate, turning quickly to a comparison of the two. At There’s Research on That!, Jacqui Frost explained that there was…

…a media frenzy about which album is “better” and who deserves credit for the “depth and complexity” that many say Adams brought to Swift’s poppier original. Some reviews argue Adams “vindicated” Taylor Swift as an artist; others argue that emotional depth was already present in Swift’s songwriting…

Swift’s 1989 was the best selling album of 2014 — by popular vote, it was obviously an excellent album — but many people seemed not to notice. Instead, they wanted to talk about who should get credit for the quality of Adams’ album, as if whether there was anything good there to begin with was an open question.

Frost draws on sociological research to suggest that gender might help explain why we have such a hard time giving credit to Swift.

First, she notes that musical genres are gendered and we tend to take feminized genres less seriously than masculinized ones. “Many publications that reviewed Adams’ version [of 1989],” for example, “did not review Swift’s original.” This may be because serious music critics don’t review pop.

Second, research shows that male creatives in the music industry are generally more likely to get credit than females ones. Frost writes:

[M]ale musicians, regardless of genre, are more likely to receive critical recognition and be “consecrated” into the popular music canon. Women are less likely to be seen as “legitimate” artists and are more often judged on their emotional authenticity and connections with “more” legitimate, male artists.

In fact, Frost notes, “the albums will be competing for a Grammy this year, and many think Adams will take it over Swift

Whatever you think of the two albums, the instinct to dismiss Swift’s album as “just pop” and Adams’ version as “artistic” is likely tied to the powerful ways in which the music industry, and our own experience of music, has a thumb on the scale in favor of men and masculine genres.

This post borrows heavily from Jacqui Frost at TROT! and you can find links to the original research there.