Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Thanksgiving Mythology
Theorizing Thanksgiving:
Some Fun History:
Cigarette Advertising, on this Holiday:
Thanksgiving, Race, and Gender:
Five minutes for fun facts on this almost-Thanksgiving day in the US. Some of my favorites:
Thanks Mental Floss!
Enjoy!
I don’t know for sure what holidays are like at your house, but if they resemble holidays at my house, and most houses in the US, women do almost all of the holiday preparation: decorating, gift buying and wrapping, invitations, neighborhood and church activities, cooking, cooking, more cooking, and cleaning.
Holidays are moments in the year when women, specifically, have extra responsibilities. I distinctly remember my own beloved stepmother telling me — stress making her voice taut — that she just wanted everyone to have a nice Thanksgiving. She would work herself silly to do and have all the right things so that everyone else would have a good time. Multiple this by 10 at Christmas.
This Bed, Bath, & Beyond ad, sent in by Jessica E. and Jessica S., reminded me of the crazy workload that accompanies holidays for women:
Alone with the responsibility of making a holiday for everyone else, the woman manages to mobilize technology and goods from BB&B to make it happen. Ironically, the text reads: “When you need a hand with holiday entertaining,” but actual human help in the form of hands is absent. Apparently it’s easier for women to grow five extra arms than it is to get kids and adult men to pitch in.
Anyhoo, be a peach and give your mom a hand this holiday season.
Originally published in 2009.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Pre-prepared frozen meals pre-dated the Swanson “TV dinner,” but it was Swanson who brought the aluminum tray — previously only seen in taverns and airplanes — into the home.
They were motivated by opportunity and necessity. The necessity went something like this, or so the story goes: After the 1953 Thanksgiving holiday, Swanson found themselves up to their ears in turkey. They had overestimated demand, and there they were, with 260 tons of frozen turkey and the next bird holiday 364 days away. So, they slapped together a frozen turkey dinner, with peas and mashed potatoes, and held their breath.
The opportunity was the meteoric rise of living room television sets. In 1950, only 9% of American households had TVs. By 1953, 45% of households had one. The next year, that number would rise to 56%. Swanson’s overstock of turkeys occurred at exactly the same moment that owning a television became the new hot thing. So, Swanson tied their advertising directly to TV watching, inventing the phrase “TV dinner.”
Rumor is that Swanson wasn’t optimistic, but the dinners outsold their expectations. They planned to sell 5,000 turkey TV dinners that first year, in 1954, but they ended up selling 10 million.
So, if you celebrate Thanksgiving and are eating a TV dinner tonight instead of a whole bird, know that you, too, are part of a true American tradition.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
Flashback Friday.
A study published in 2001, to which I was alerted by Family Inequality, asked undergraduate college students their favorite color and presented the results by sex. Men’s favorites are on the left, women’s on the right:
The article is a great example of the difference between research findings and the interpretation of those findings. For example, this is how I would interpret it:
Today in the US, but not elsewhere and not always, blue is gendered male and pink gendered female. We might expect, then, that men would internalize a preference for blue and women a preference for pink. We live, however, in an androcentric society that values masculinity over femininity. This rewards the embracing of masculinity by both men and women (making it essentially compulsory for men) and stigmatizes the embracing of femininity (especially for men).
We might expect, then, that men would comfortably embrace a love of blue (blue = masculinity = good), while many women will have a troubled relationship to pink (pink = femininity = devalued, but encouraged for women) and gravitate to blue and all of the good, masculine meaning it offers.
That’s how I’d interpret it.
Here’s how the authors of the study interpreted it:
…we are inclined to suspect the involvement of neurohormonal factors. Studies of rats have found average sex differences in the number of neurons comprising various parts of the visual cortex. Also, gender differences have been found in rat preferences for the amount of sweetness in drinking water. One experiment demonstrated that the sex differences in rat preferences for sweetness was eliminated by depriving males of male-typical testosterone levels in utero. Perhaps, prenatal exposure to testosterone and other sex hormones operates in a similar way to “bias” preferences for certain colors in humans.
Go figure.
Important lesson here: data never stands alone. It must always be interpreted.
Originally posted in 2010.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
One of the first things other academics ask me is “why are you interested in toilets?”
For the vast majority of people, the biological function of waste excretion is an after thought, an activity that nobody wants to talk about, and often times, the mere thought of talking about shit grosses them out. I, however, am fascinated by the human and political dimensions of human waste and the challenges that solving the global sanitation crisis presents. More than excrement itself, I’m interested in a holistic view of sanitation (waste disposal, transportation, removal, treatment and reuse). This interest stems primarily from my training as a chemical engineer, my work experience as a sanitation engineer and researcher, and my interest from my doctoral studies in understanding the politics of policy intervention.
Contrary to what one might think, toilets are political. Owning a toilet will become a necessary prerequisite for politicians to run for office in Gujarat, India. The new Prime Minister of India, Shri Narendra Modi, has made ending open defecation and increasing access to toilets one of his campaign promises and a crucial component of his political and public policy agenda. Modi’s “toilets first, temples later” has been seen as a strong statement in favor of increasing toilet and latrine access in India.
In my own work I have emphasized that even if we have the technical capabilities to increase access to toilets, latrines and sanitation infrastructure, often times we see lack of progress because institutional, cultural, behavioral and societal barriers have been erected through time. I have shown that the behavioral determinants of sanitation governance are complex and multicausal, and also have multiple effects. Not having a toilet in your own home or easily accessible can lead to violence and physical/sexual assault. Lack of toilets affects women disproportionately and leaves them vulnerable to physical violence. Earlier this year I wrote about the complex linkages between menstrual hygiene management, access to toilets, and violence against women.
To end open defecation and increase sanitation access, we need a set of policy strategies that aren’t solely focused (individually) on cultural practices, or access to latrines, or poverty alleviation. All these factors must be tackled simultaneously.
World Toilet Day takes place on November 19th. This year finally the United Nations named World Toilet Day an official UN day, although for all the noise it has been making, we are WAY behind the target for the Millennium Development Goals. If we really want to end open defecation by 2025, as the UN indicates, we are definitely going to need a better approach. In my own research, I have found that institution- and routine-based strategies help increase access to sanitation. I have also argued that access to toilets can be used as a political manipulation strategy. We should be interested in the global politics of sanitation because the crisis is far-reaching and widespread.
Today, I encourage you to reflect on the fact that over 1 billion people defecate in the open because they lack the dignity of a toilet, and that 2.6 billion people don’t have access to improved water and sanitation sources.
Think about it. It IS political. Because we can’t wait to solve the global sanitation crisis.
Raul Pacheco-Vega, PhD is a professor of Resource Management and Environmental Studies with a specialty in the global politics of sanitation. You can follow him at raulpacheco.org, where this post originally appeared, and on Twitter and Facebook.
So, Star Wars is out with a new movie and instead of pretending female fans don’t exist, Disney has decided to license the Star Wars brand to Covergirl. A reader named David, intrigued, sent in a two-page ad from Cosmopolitan for analysis.
What I find interesting about this ad campaign — or, more accurately — boring, is its invitation to women to choose whether they are good or bad. “Light side or dark side. Which side are you on?” it asks. Your makeup purchases, apparently, follow.
This is the old — and by “old” I mean ooooooooold — tradition of dividing women into good and bad. The Madonna and the whore. The woman on the pedestal and her fallen counterpart. Except Covergirl, like many cosmetics companies before that have used exactly the same gimmick, is offering women the opportunity to choose which she wants to be. Is this some sort of feminist twist? Now we get to choose whether men want to marry us or just fuck us? Great.
But that part’s just boring. What’s obnoxious about the ad campaign is the idea that, for women, what really matters about the ultimate battle between good and evil is whether it goes with her complexion. It affirms the stereotype that women are deeply trivial, shallow, and vapid. What interests us about Star Wars? Why, makeup, of course!
If David — who also noted the inclusion of a single Asian model as part of the Dark Side — hadn’t asked me to write about this, I probably wouldn’t have. It feels like low hanging fruit because it’s just makeup advertising and who cares. But this constant message that women are genuinely excited at the idea of getting to choose which color packet to use as some sort of idiotic contribution to a battle of good versus evil is corrosive.
Moreover, the constant reiteration of the idea that we are thrilled to paint our faces actually obscures the fact that we are essentially required to do so if we want to be taken seriously as professionals, potential partners or, really, valuable human beings. So, not only does this kind of message teach us not to take women seriously at all, it hides the very serious way in which we are actively forced to capitulate to the male gaze — every. damn. day. — and feed capitalism while we’re at it.
This ad isn’t asking us if we want to be on the dark side or the light side. It’s asking us if we want to wear makeup or wear makeup. It’s not a choice at all. But it sure does make subordination seem fun.
Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
