Creating the “Before” Body

By now, you’ve undoubtedly seen multiple examples of before-and-after photos that illustrated how re-touching is used to help celebrities and models meet those unrealistic beauty standards we see in the media (see our posts on Katy Perry, a parody Photoshop ad, pre-retouched Playboy pics (NSFW!), Jessica Alba, and Demi Moore and Kim Kardashian). Dolores R. sent in a video of a man emphasizing the other side of the equation — that is, how the “before” body in supplement ads can be manipulated to make the apparent transformation especially dramatic:

For the full collection, see our Re-Touching/Photoshop Pinterest board (NSFW).

Election 2012 Sexism Watch (NSFW)

This is the official SocImages Election 2012 Sexism Watch.  We add content, as it arises, in reverse chronological order.

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#9 Bachmann Pours Away Presidential Bid

How did we miss this one? Representative Michele Bachmann performed the comically gendered role of pouring water for all of the (male) Republican candidates and the (male) host at the start of the Republican Family Forum debate in Iowa this past November.

Some of the candidates seemed uncomfortable at this puzzling behavior, and the host joked, “I want to begin by thanking Representative Bachmann for taking care of the water for today’s event.” It’s possible that Bachmann only intended to pour water for the person sitting next to her, but was put on the spot when the host assumed she would pour water for everyone.

This event was hosted by CitizenLink, the political action arm of the uber-conservative Christian organization, Focus on the Family. CitizenLink describes itself as a “family advocacy organization that inspires men and women to live out biblical citizenship that transforms culture.” They promote traditional families as the “building block of society,” so it’s possible that Bachmann was strategically catering to an audience that is less supportive of women in “unconventional” roles.

Whether intentional or unintentional, Bachmann’s actions highlight the contradiction between traditional gender roles and conceptions of leadership.  And the lack of media focus on this incident illustrates how unremarkable it is for a woman to be in a service role in the company of men.  If Governor Rick Perry had gone around the table and dutifully poured water for all of the Republican primary contenders, it would have made the front page.

More Election 2012 Sexism Watch after the jump!

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Big Trouble Brewing In Europe

Cross-posted at Reports from the Economic Front.

There is big trouble brewing in Europe.  John Ross, in his blog Key Trends in the World Economy, highlights this brewing crisis in a series of charts, some of which I repost below.

This first chart shows the extent of the recovery from the recent economic crisis in the U.S., the EU, and Japan.  While the U.S. GDP has finally regained its past business cycle peak, the same cannot be said for Europe (or Japan).  As of the 3rd quarter 2011, EU GDP was still 1.7% below its previous business cycle peak.  The Eurozone was 1.9% below.

Recent GDP estimates for the 4th quarter show European GDP once again contracting, which strongly suggests that the region is headed back into recession without having regained its previous business cycle peak.  This development implies that Europe faces serious stagnationist pressures.

gdp1.jpg

This chart looks at the growth record for the 5 largest European economies.  Germany has regained its previous GDP peak.  France is making progress toward that end.  These two countries account for 36.2% of European GDP.  However, things are quite different for the UK, Italy, and Spain.  These three countries account for 34.7% of European GDP and not only do they each remain far below their respective previous GDP peaks, their economies are once again heading downward.

gdp2.jpg

The third chart highlights the economic performance of the three countries which have received the most media attention because of fears that their governments will be unable to repay their respective debts.  They are clearly in trouble, adding to the downward pressure on European GDP.  However, despite all the attention paid to them, their combined economies are only one-eighth the size of the combined economies of the UK, Italy and Spain.

gdp3.jpg

The next two charts highlight the fact that economic trends are also dire throughout much of Eastern Europe.

gdp4.jpg

gdp5.jpg

The take-away is that European economic problems are not limited to a few smaller countries.  Some of the largest are also performing poorly and apparently headed back into recession without ever having regained their past business cycle peaks.  It is hard to see Europe escaping recession.  And it is hard to see the U.S., Asia, and Africa escaping the consequences.

Paula England Offers Data on Hook Up Culture

I’ve been incredibly lucky to have the pleasure of giving public lectures on hook up culture at several colleges and universities.  I draw on my research in these talks, but I also always give a shout out to Paula England, a sociologist who has collected tens of thousands of surveys from students at dozens of schools.   My talk would be a shadow of itself if I couldn’t draw on her excellent work.  Accordingly, I’m pleased to be able to feature England giving a presentation about what she has discovered about hook up culture.  I suspect that you’ll be surprised, no matter who you are:

For more on hook up culture, see my 3-minute appearance on MTV Canada or my 40-minute talk at Franklin & Marshall College (slideshow and transcript if you’d rather read).

Embodying Gender Differences

This week in my gender class, we talked about gender and embodiment — that is, the way that men and women may experience our bodies differently, and how we train our bodies to signal gender differences just as much as the clothing and accessories we wear do. Men and women learn to use their bodies differently as part of their performance of masculinity or femininity; think of the difference in how men and women tend to hold cigarettes, how women are more likely to sit with their legs crossed (even if they’re not wearing skirts), and other ways in which we learn to use or position our bodies differently.

Lindsey sent in a link to an art project, Switcheroo, posted at Sincerely Hana that illustrates a number of topics related to gender. The project, by Hana Pesut, consists of (mostly) men and women exchanging outfits. In our gender binary, women have more flexibility to engage in some types of gender non-conformity; due to androcentrism, women may gain status by associating themselves with masculinity, while men generally only lose if they are perceived as feminine, a devalued status.

Not surprisingly, then, the images that stand out most in the collection are those with a man wearing clothing that is strongly coded as feminine. We’re not surprised that a woman would wear pants, but a man in a skirt or dress — that is, a man openly performing femininity — is still unusual in our culture and violates the cultural norm that masculinity might be good for everybody, but femininity is just for women:

In addition, a number of the photos illustrate gendered embodiment. When the men and women in the photos take on not just the other’s clothing, but also their postures, we can see how certain ways of holding or displaying our bodies are gendered — that we perceive them as feminine or masculine, and see them more often from one or the other gender. Some examples:

 

It’s worth browsing the entire collection.

From Our Archives: Valentine’s Day

Consumption:

Heteronormativity

Cross-Cultures

Gender

Race/Ethnicity

Pretty Girls Get Lots of Stuff!

One of our readers sent in a Valentine’s Day card that came in a box of cards her 10-year-old received. The card reinforces the idea that pretty girls are high-maintenance; they’re materialistic and, implicitly, demanding or difficult — which they presumably get away with in exchange for being attractive:

For another example of cultural assumptions about pretty girls, and the idea that they play by a different set of rules, see our post on the “I’m too pretty to do math” magnet or t-shirt.

Do You Know that Valentine’s Day is Coming?

Do you?  Do you!?  DO YOU!?

Corporate promotion of Valentine’s Day courtesy of The Grumpy Sociologist.