The Women’s March in Washington had three times more people in attendance than did President Trump’s inauguration. Many have argued about the reasons for these numbers (see here, here, and here), and used them both individually and together to make claims about activism and political support. But something is missing from these conversations. In order to fully understand the differences in attendance at these events in D.C., and to avoid taking these numbers to mean something they do not, we must account for class and race.

Gender, education and race may have been the biggest rifts in voters this past presidential election, but class is part of this political shift. At least part of why people didn’t show up for President Trump’s inauguration in droves but did show up to the Women’s Marches is a story of class privilege and the cultural capital that comes with it. Upper middle class white women and urban dwellers from all classes had easy access to Women’s Marches, both in D.C. and around the country. Many of Trump’s voters would have had to fly to D.C. Because research shows that only about 50% of the population in the US flies each year, and because that tracks with income and education, Women’s March supporters may have been more likely to fly than Trump voters were. If we look at data from just the five counties with the largest vote share for Trump, we see that, except for Buchanan, Virginia, these locations present great travel distance. Further, President Trump received 4.1% of the vote in Washington, D.C., and lost in surrounding states by large percentages. As CNN points out, a trip to inauguration would be a long one for a critical mass of Trump supporters.

White voters from rural areas and those without a college education represent the largest demographics to turn out for Trump. Many of Trump’s supporters reside in more rural areas that are struggling economically. Cost and familiarity with travel, ease and options in taking time off of work, and geographic proximity to D.C. may have affected participation in Inauguration events. Sociologists talk about cultural capital—or the non-financial goods that help with social mobility beyond economic means. Such capital can include knowledge, skills, and education—things that are both material and symbolic. When Emily lived in rural Arkansas, many people she met had never left the state or in some cases even the county. Indeed, when she told a friend there that she flew home for Christmas and it cost $70, he was surprised that a plane ticket cost less than it did to fill up his truck, because he’d never flown before. Emily’s knowledge of air travel is a form of cultural capital, and one that could put her at an advantage in planning a trip to fly to Washington, D.C. for the March. There is an intimidation that comes from not having done that or been there before—your cultural capital can determine how well versed you are in navigating AirBnB and the slew of cheap flight websites that exist.

Why was the Women’s March so highly attended? Many have analyzed the mass turn-out in D.C., nationally, and internationally. For the first time, the Women’s March brought out highly educated, more affluent white women who have the forms of capital to plan and attend a weekend in D.C. Of course, there were many—millions, in fact—who did not go to D.C., but who showed support in sister marches around the country and globe. For many, their lack of attendance in D.C. could be due to the same barriers that perhaps inhibited many from attending the Inauguration. For others, their participation was possible because demographics likely to participate in Women’s Marches – LGBTQA+ folks and people of color – are more likely to reside in urban communities. But to compare these attendance rates without talking about class, and without talking about the mobilization of white women, muddies the realities of who is ready and willing to act at more local levels.

While the Women’s March may have kicked off a movement that has the tools in place for success, we need to remember that Trump’s path to success was unpredicted. To take his inauguration attendance numbers to mean that his initial supporters have changed their minds or that Trump has lost political support would be a potentially grave mistake. To take what is now the largest protest in U.S. history as evidence of mass, continued mobilization, that may also be inaccurate. White women are just starting to show up—will they continue to do so? In talking about the intersections of class and race, we remember who is able to mobilize and show support when, and we must bring these intersections to the fore in future conversations about mobilization and activism.

Sarah Diefendorf is a PhD candidate in Sociology at the University of Washington. Her research centers on sexuality, gender, and evangelical religious groups. You can follow her on Twitter here.

Emily Kalah Gade is a PhD candidate in Political Science at the University of Washington. Her research centers on political violence, civil resistance and militancy.

Originally posted at the Contexts blog.

Among the many forces contributing to the surprising Trump election was the shift of many White working class voters to vote for the upstart candidate. For years, these working-class families had been hurting; their incomes stagnated, good jobs became hard to find, and their health suffered. More importantly, entire working-class communities declined. It was not just personal economic misfortune, it was a class.

The problems of the White working class were not unknown, but they were not often addressed very directly. Sometimes, the most common advice was they should get more training or send their kids to college – advice that could sound more like a middle-class put-down than a realistic policy addressing their problems. But, for the most part, the working class was just ignored, a neglect that made them ripe for Trump’s appeals. This neglect was a general cultural phenomenon; a Google ngram count of the phrase “working class” in American books shows a spike in the Depression Thirties and an even stronger growth from the mid-1950s to the mid-1970s. But after the mid-1970s, there is a steady decline, implying a lack of discussion just as their problems were growing.  The implicit message seemed to have been that their problems didn’t matter.

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U.S. sociology was not immune from this broader cultural trend. A count of the frequencies of “working class” in the titles or abstracts of articles in the American Journal of Sociology and the American Sociological Review shows a quite similar if even more dramatic pattern: rapid growth in the 1960s, peaking in the 1959-1969 period, a steady interest for the next two decades and then an abrupt decline beginning in the 1990s. These articles on the working class were not insignificant; even through the 21st century, the authors include a number of ASA presidents. But overall, working-class issues seem to have lost their salience, as if even American sociology was also telling them that they didn’t matter.

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Perhaps the Trump election, which was in part a symptom of this neglect, may also produce its cure. Election post-mortems in the media have focused more attention on the white working class than they have received in years.  Academe may soon follow.  Arlie Hochshild’s Strangers in Their Own Land, and, in political science, Katherine Cramer’s The Politics of Resentment, are encouraging signs. But Trump was certainly dangerous medicine for what ails our professional discourse.

Reeve Vanneman, PhD is in the sociology department at the University of Maryland.

Originally posted at Reports from the Economic Front.

Defenders of capitalism in the United States often choose not to use that term when naming our system, preferring instead the phrase “market system.”  Market system sounds so much better, evoking notions of fair and mutually beneficial trades, equality, and so on.  The use of that term draws attention away from the actual workings of our system.

In brief, capitalism is a system structured by the private ownership of productive assets and driven by the actions of those who seek to maximize the private profits of the owners.  Such an understanding immediately raises questions about how some people and not others come to own productive wealth and the broader social consequences of their pursuit of profit.

Those are important questions because it is increasingly apparent that while capitalism continues to produce substantial benefits for the largest asset owners, those benefits have increasingly been secured through the promotion of policies – globalization, financialization, privatization of state services, tax cuts, attacks on social programs and unions – that have both lowered overall growth and left large numbers of people barely holding the line, if not actually worse off.

The following two figures come from a Washington Post article by Jared Bernstein in which he summarizes the work of Thomas Piketty, Emmanuel Saez and Gabriel Zucman. The first set of bars shows the significant decline in US pre-tax income growth.  In the first period (1946-1980), pre-tax income grew by 95 percent.  In the second (1980-2014), it grew by only 61 percent.

income-trends

This figure also shows that this slower pre-tax income growth has not been a problem for those at the top of the income distribution.  Those at the top more than compensated for the decline by capturing a far greater share of income growth than in the past.  In fact, those in the bottom 50 percent of the population gained almost nothing over the period 1980 to 2014.

The next figure helps us see that the growth in inequality has been far more damaging to the well-being of the bottom half than the slowdown in overall income growth.  As Bernstein explains:

The bottom [blue] line in the next figure shows actual pretax income for adults in the bottom half of the income scale. The top [red] line asks how these folks would have done if their income had grown at the average rate from the earlier, faster-growth period. The middle [green] line asks how they would have done if they experienced the slower, average growth of the post-1980 period.

The difference between the top two lines is the price these bottom-half adults paid because of slower growth. The larger gap between the middle and bottom line shows the price they paid from doing much worse than average, i.e., inequality… That explains about two-thirds of the difference in endpoints. Slower growth hurt these families’ income gains, but inequality hurt them more.

inequality-versus-growth

A New York Times analysis of pre-tax income distribution over the period 1974 to 2014 reinforces this conclusion about the importance of inequality.  As we can see in the figure below, the top 1 percent and bottom 50 percent have basically changed places in terms of their relative shares of national income.

changing-places

The steady ratcheting down in majority well-being is perhaps best captured by studies designed to estimate the probability of children making more money than their parents, an outcome that was the expectation for many decades and that underpinned the notion of “the American dream.”

Such research is quite challenging, as David Leonhardt explains in a New York Times article, “because it requires tracking individual families over time rather than (as most economic statistics do) taking one-time snapshots of the country.”  However, thanks to newly accessible tax records that go back decades, economists have been able to estimate this probability and how it has changed over time.

Leonhardt summarizes the work of one of the most important recent studies, that done by economists associated with the Equality of Opportunity Project. In summary terms, those economists found that a child born into the average American household in 1940 had a 92 percent chance of making more than their parents.  This falls to 79 percent for a child born in 1950, 62 percent for a child born in 1960, 61 percent for a child born in 1970, and only 50 percent for a child born in 1980.

The figure below provides a more detailed look at the declining fortunes of most Americans.   The horizontal access shows the income percentile a child is born into and the vertical access shows the probability of that child earning more than their parents.   The drop-off for children born in 1960 and 1970 compared to the earlier decade is significant and is likely the result of the beginning effects of the changes in capitalist economic dynamics that started gathering force in the late 1970s, for example globalization, privatization, tax cuts, union busting, etc.  The further drop-off for children born in 1980 speaks to the strengthening and consolidation of those dynamics.

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The income trends highlighted in the figures above are clear and significant, and they point to the conclusion that unless we radically transform our capitalist system, which will require building a movement capable of challenging and overcoming the power of those who own and direct our economic processes, working people in the United States face the likelihood of an ever-worsening future.

Martin Hart-Landsberg, PhD is a professor emeritus of economics at Lewis and Clark College. You can follow him at Reports from the Economic Front.

1Will Davies, a politics professor and economic sociologist at Goldsmiths, University of London, summarized his thoughts on Brexit for the Political Economy and Research Centre, arguing that the split wasn’t one of left and right, young and old, racist or not racist, but center and the periphery. You can read it in full there, or scroll down for my summary.

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Many of the strongest advocates for Leave, many have noted, were actually among the beneficiaries of the UK’s relationship with the EU. Small towns and rural areas receive quite a bit of financial support. Those regions that voted for Leave in the greatest numbers, then, will also suffer some of the worst consequences of the Leave. What motivated to them to vote for a change that will in all likelihood make their lives worse?

Davies argues that the economic support they received from their relationship with the EU was paired with a culturally invisibility or active denigration by those in the center. Those in the periphery lived in a “shadow welfare state” alongside “a political culture which heaped scorn on dependency.”

Davies uses philosopher Nancy Fraser’s complementary ideas of recognition and redistribution: people need economic security (redistribution), but they need dignity, too (recognition). Malrecognition can be so psychically painful that even those who knew they would suffer economically may have been motivated to vote Leave. “Knowing that your business, farm, family or region is dependent on the beneficence of wealthy liberals,” writes Davies, “is unlikely to be a recipe for satisfaction.”

It was in this context that the political campaign for Leave penned the slogan: “Take back control.” In sociology we call this framing, a way of directing people to think about a situation not just as a problem, but a particular kind of problem. “Take back control” invokes the indignity of oppression. Davies explains:

It worked on every level between the macroeconomic and the psychoanalytic. Think of what it means on an individual level to rediscover control. To be a person without control (for instance to suffer incontinence or a facial tick) is to be the butt of cruel jokes, to be potentially embarrassed in public. It potentially reduces one’s independence. What was so clever about the language of the Leave campaign was that it spoke directly to this feeling of inadequacy and embarrassment, then promised to eradicate it. The promise had nothing to do with economics or policy, but everything to do with the psychological allure of autonomy and self-respect.

Consider the cover of the Daily Mail praising the decision and calling politicians “out-of-touch” and the EU “elite” and “contemptuous”:2

From this point of view, Davies thinks that the reward wasn’t the Leave, but the vote itself, a veritable middle finger to the UK center and the EU “eurocrats.” They know their lives won’t get better after a Brexit, but they don’t see their lives getting any better under any circumstances, so they’ll take the opportunity to pop a symbolic middle finger. That’s all they think they have.

And that’s where Davies thinks the victory  of the Leave vote parallels strongly with Donald Trump’s rise in the US:

Amongst people who have utterly given up on the future, political movements don’t need to promise any desirable and realistic change. If anything, they are more comforting and trustworthy if predicated on the notion that the future is beyond rescue, for that chimes more closely with people’s private experiences.

Some people believe that voting for Trump might in fact make things worse, but the pleasure of doing so — of popping a middle finger to the Republican party and political elites more generally — would be satisfaction enough. In this sense, they may be quite a lot like the Leavers. For the disenfranchised, a vote against pragmatism and solidarity may be the only satisfaction that this election, or others, is likely to get them.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

1The dining rooms are coming. It’s how I know my neighborhood is becoming aspirationally middle class.

My neighborhood is filled with “shotgun” houses. Probably from West Africa, they are designed for a hot, humid climate. The homes consist of several rooms in a row. There are no hallways (and no privacy). High ceilings collect the heat and the doorways are placed in a row to encourage a breeze to blow all the way through.

Around here, more often than not, they have been built as duplexes: two long skinny houses that share a middle wall. The kitchen is usually in the back leading to an addition that houses a small bathroom. Here’s my sketch:

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As the neighborhood has been gentrifying, flippers have set their sights on these double shotguns. Instead of simply refurbishing them, though, they’ve been merging them. Duplexes are becoming larger single family homes with hallways (which substantially changes the dynamic among its residents) and makes space for dining rooms. Check out the new dining room on this flip (yikes):

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At NPR, Mackensie Griffin offered a quick history of dining rooms, arguing that they were unusual in the US before the late 1700s. Families didn’t generally have enough room to set one aside strictly for dining. “Rooms and tables had multiple uses,” Griffin wrote, “and families would eat in shifts, if necessary.”

Thomas Jefferson would be one of the first Americans to have a dining room table. Monticello was built in 1772, dining room included. Wealthy families followed suit and eventually the trend trickled down to the middle classes. Correspondingly, the idea that the whole family should eat dinner together became a middle class value, a hallmark of good parenting, and one that was structurally — that is, architecturally — elusive to the poor and working class.

The shotgun house we find throughout the South is an example of just how elusive. Built before closets, all the rooms in a traditional shotgun are technically multi-purpose: they can be used as living rooms, bedrooms, offices, dining rooms, storage, or whatever. In practice, though, medium to large and sometimes extended families live in these homes. Many residents would be lucky to have a dedicated living room; a dining room would be a luxury indeed.

But they’re coming anyway. The rejection of the traditional floor plan in these remodels — for being too small, insufficiently private, and un-dining-roomed — hints at a turn toward a richer sort of resident, one that demands a lifestyle modeled by Jefferson and made sacred by the American middle class.

Cross-posted at Inequality by (Interior) Design.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.

Cross-posted at Cyborgology.

Fake news among the alt-right has been central in post-election public discourse, like with Donald Trump’s dubiously sourced tweet about the “millions of illegal voters” supposedly driving Clinton’s substantial lead in the popular vote. Less attention, however, has been paid to the way “real” news is, to use the sociologist Nathan Jurgenson’s term, based in “factiness,” described as “the feel and aesthetic of ‘facts,’ often at the expense of missing the truth.”  Mainstream news gets cast as objective in part because journalists, stack of papers and obligatory pen studiously in hand, point to statistics that back up their reports. Such reliance on “data” can mask the way that humans are involved in turning things into numbers and numbers into stories. So here I present a cautionary tale.

It is a common truism that white male voters without college degrees disproportionately supported Trump in the 2016 election. Indeed, the notion that men with high school as their highest level of education were more likely to vote for Trump is an empirically supported fact. This data point spread widely throughout the campaign season, and bore out in the post-election analyses. But also in the post-election analyses — over which researchers poured in response to the statistically surprising result — another data point emerged that could have, but didn’t, change the narrative around this demographic voting bloc.

The data point that emerged was that white American men without college degrees have remained economically depressed since the 2008 recession and subsequent recovery. Although the U.S. economy has been steadily improving, the economic reality for this particular segment of the population has not. This is what Michael Moore talked about experientially (but not statistically), claiming that he knows the people who live in the rust belt, and they are struggling. He was right, the data show that they are struggling. Highlighting the economic reality for people without college degrees in the U.S. tells a very different story than highlighting the fact that they don’t have college degrees. The former renders an image of a voting contingent who, in the face of personal economic hardship that contrasts with national economic gain, are frustrated and eager to try something — anything — new. The latter renders an image of ignorance.

Data about education levels of voters is transformed by its coupling with economic trajectories. What’s been strange, is that although this coupling was discovered, it never really penetrated the larger “what happened” narrative. This is particularly strange given the meticulous and sometimes frantic search for explanation and the media’s public introspective quests to understand how so many got it all so wrong.

The transformative effect of the economic data point and its failure to effectively transform the story underlines two related things: data are not self-evident and narrative currents are hard to change.

The data weren’t wrong — people without college degrees were more likely to vote for Trump — but they were incomplete and in their partialness, quite misleading. That’s not a data problem, it’s a people problem. Data are not silent, but they are inarticulate. Data make noise, but people have to weave that noise into a story. The weaving process begins with survey construction, and culminates in analyses and reports. Far from an objective process, turning data into narrative entails nuanced decisions about the relevance of, and relationship between, quantifiable items captured through human-created measures. The data story is thus always value-laden and teeming with explicit and implicit assumptions.

Framing a contingent of Trump supporters through the exclusive metric of education without examining the interaction, mediating, and moderating effects of economic gains, was an intellectual decision bore out through statistical analyses. That is, pollsters, strategists, and commentators treated “lack of education” as the variable with key explanatory power. Other characteristics or experiences of those with low levels of education could/should/would be irrelevant.

Such dismissal created a major problem with regard to Democratic strategy. To situate a voting bloc as “uneducated” is to dismiss that voting bloc. How does one campaign to those voting in ignorance? In contrast, to situate a voting bloc as connected through an economic plight not only validates their position, but also gives a clear policy platform on which to speak.

But okay, after the election, analysts briefly shed light on the way that economics and education operated together to predict candidate preference. Why has this gotten so little attention? Why is education — rather than economics or the economic-education combination — still the predominant story?

The predominance of education remains because narrative currents are strong. Even when tied to newly emergent data, established stories are resistant to change. Narratives are embedded with social frameworks, and changing the story entails changing the view of reality. A key tenet of sociology is that people tend towards stability. Once they understand and engage the world in a particular way, they do social and psychological gymnastics to continue understanding and engaging the world in that way. To reframe (some) Trump voters as part of an economic interest group that has been recently underserved, is an upheaval of previous logics. Moreover, disrupting existing logics in this way forces those who practice those logics to, perhaps, reframe themselves, and do so in a way that is not entirely flattering or identity affirming. To switch from a frame of ignorance to a frame of economics is to acknowledge not only that the first frame was distorted, but also, to acknowledge that getting it wrong necessarily entailed ignoring the economic inequality that progressives take pride in caring so much about. Switching from ignorance to economics entails both a change in logic and also, a threat to sense of self.

Data are rich material from which stories are formed, and they are not objective. Tracing data is a process of deconstructing the stories that make up our truths — how those stories take shape, evolve, and solidify into fact. The “truth” about Trump voters is of course complex and highly variable. The perpetually missed nuances tell as much of a story as those on which predominant narratives hang.

Jenny L. Davis, PhD, is in the department of sociology at James Madison University. She studies social psychology, experimental research methods, and new and social media. She is also a contributing author and editor at Cyborgology.  You can follow her at @Jenny_L_Davis.

Originally posted at the Huffington Post.

In the 21st century, it is perhaps time to rethink the American Dream of owning a house. The feasibility of this dream was in the back of my mind the entire time I read Matthew Desmond’s Evicted, the highly praised ethnography of landlords and renters in Milwaukee. Dr. Desmond flips the relationship between poverty and housing instability on its head: eviction is a cause, not a symptom, of poverty.

2 To make a long, well-put, and worth-reading argument short: eviction isn’t rare as many policymakers and sociologists might assume; it is actually a horrifyingly common phenomenon. Urban sociologists have missed the magnitude of the eviction phenomenon because they have traditionally used neighborhoods as the unit of analysis, studying issues such as segregation and gentrification. Because eviction is rarely studied, we don’t have good data on eviction. Establishing a dataset of eviction is not a simple data collecting task, given that there are many forms of informal eviction. The consequences of eviction are devastating and have a profound, negative, and life-long impact on subsequent trajectories: worse housing, more eviction, and homelessness, all disproportionately affecting women of color with children (“a female equivalent of mass incarceration,” Desmond argued at a talk at the University of Pennsylvania last week).

The solution is a universal housing voucher program that is funded using money that currently goes to the mortgage interest tax deduction, a $170 billion program for homeowners that benefits mostly the upper-middle class.

Let’s set the economics of a universal voucher program aside — Desmond and many economists on both sides of the political spectrum (including Harvard economist Edward Glaeser) have already addressed the effects on the market, the argument that such a program will be a disincentive to work, and the fear of the lag time that a program will create in the housing market increasing search times. At the heart of public policy are norms and values, and the existence of the mortgage interest tax deduction — the largest housing assistance program in the country — is not a reflection of an inherent American preference for the rich over the poor. Rather, it is a reflection of an inherent American preference for the homeowner over the renter.

To implement the universal voucher program that Desmond argues for, we need to rethink the way we conceive of homeownership in American culture. As I read Evicted, the work of Robert K. Merton came to mind. In 1938, Merton, one of the contenders for the title “founder of modern sociology,” published a paper titled “Social Structure and Anomie.” In the paper, Merton argues that every society has cultural goals, “a frame of aspirational references,” and institutionalized means, “permissible and required procedures for attaining these ends.”

In American society, the institutionalized means are study hard/work hard (and maybe go to church every so often), and the cultural goals are accumulate wealth and own a house. Obviously, the vast majority of Americans don’t achieve these goals and it is extremely hard to argue that the institutionalized means will actually lead them there. But that’s okay; it just makes for a nation of ritualists. Ritualism is devotion to the means without achieving the goals. These ritualists are everywhere in American society, or at least in the way we perceive our society. We romanticize a fictional poor person that takes pride that s/he never took welfare, for example, no matter how tough times were. Welfare is not one of the institutionalized means, and the ritualist prefers to stay farther away from the goal than to cross the line to non-institutionalized means.

According to City Lab, 41% of all US households are residing in a rental unit. Are these households inhabited by ritualists, trying to achieve the goal but without the means? Maybe, but Merton offers another option – they could be rebels. The rebel may or may not conform to the cultural goals and may or may not use the means. The condition for rebellion, according to Merton, is that “emancipation from the reigning standards, due to frustration or to marginalist perspectives, leads to the attempt to introduce ‘a new social order.’”

If one of the American cultural goals is homeownership, the mortgage interest tax deduction is a tool to maintain this social order. The goal’s support structure recognizes in a sense that, with only the purist version of the institutionalized means (hard work with no government assistance), the goal is out of reach. If that support system is taken away, if we shift funding from the mortgage interest tax credit to a universal housing voucher program, we must recognize that we are supporting a cultural rebellion.

It is time to call for a change in the norms and values that are at the heart of our public policy. That is not a simple task. When I think of the “American,” I think about Ron Swanson from the TV show Parks and Recreation. In one of the show’s episodes, Swanson explains America to a little girl, “Let’s get started. Life, liberty, and property. That’s John Locke. This is your lunch.” Matthew Desmond, by calling for a universal voucher program, challenges this status quo and attempts to put habitability, stability, and opportunity at the heart of our value system and not as byproducts of homeownership and hard work. He also challenges the institutionalized means by calling for an increase in the number of people achieving this new goal — a stable home — specifically through quality rental housing, with government assistance, rather than through hard work alone.

The United States is nation of renters that views itself as a nation of homeowners. The millions of rental households deserve to be a part of the group that achieves the American cultural goal. They deserve government support, they deserve stability, and they don’t deserve to have to break away from the American institutionalized means. We must not shy away from the size of this task. The country might not be ready to think of itself as the nation of renters that it is. The United States is undergoing a housing and eviction crisis, and as Matthew Desmond said in his talk at Penn this week, “This is not us, there is nothing American about this.” It is time for a new social order, for the rise of the renter class as more than ritualists and rebels.

Originally from Tel Aviv, Abraham Gutman is currently at the Center for Public Health Law Research at Temple University. He is an aspiring sociologist working on econometrics, race, policing, and housing. He blogs at the Huffington Post and you can follow him on Twitter.

According to a report from the Brennan Center for Justice, tens and sometimes hundreds of thousands of votes are rejected or miscast because of known bad ballot designs. Intuitive design is especially important because approximately 50 million people each year encounter a ballot design for the first time, either because they’ve moved, are new to voting, or because the ballot has been revised. People who are most vulnerable to ballot design disenfranchisement are people living in poverty, older voters, and new voters.

Some problems with ballot designs:

  • Including all instructions at the beginning of the ballot instead of alongside each task.
  • Passive voice; negatives.
  • Small or unreadable fonts, like this:

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  • Unnecessarily complex language.
  • Listing candidates for a single office on multiple pages.
  • Including more than one contest per page.
  • Centered, all-caps, and dense text, like this:

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  • Inconsistent use of font or failure to differentiate different kinds of information with shading or font.
  • Confusing indications as to how to indicate the voter’s choice.
  • Publicizing sample ballots that don’t match actual ballots.

There are many examples of good and bad ballots at the Brennan Center’s report, Better Ballots.

The Brennan Center asserts that these problems are easily identified. Unfortunately, many jurisdictions aren’t paying attention: very few pre-test their ballot designs to discover problems and few examine results of election to discover which counties’ elections are most undermined by lost and miscast votes. Some jurisdictions, moreover, are operating under laws that require the use of ballot designs that we know are bad and many are using voting machines that are not flexible enough to accommodate good design.

Good ballot design, the report emphasizes, is non-partisan, well understood, inexpensive, and simple to implement. It may not be the most scandalous way to lose hundreds of thousands of votes, but it’s a real and substantial problem, and one that can be easily fixed.

Lisa Wade, PhD is a professor at Occidental College. She is the author of American Hookup, a book about college sexual culture, and a textbook about gender. You can follow her on Twitter, Facebook, and Instagram.