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2Soc’t Joel Best Wishes You a Safe n’ Tasty Halloween
Joel Best, the sociologist famous for debunking the myth that your children might receive Halloween candy impregnated with poison and razor blades, wishes you a “Happy Halloween” and nothing but the Best candy: Lisa Wade is a professor of sociology at Occidental College and the co-author of Gender: Ideas, Interactions, Institutions. You can follow her on Twitter and Facebook.
3A Brief History of Halloween
Yesterday I wrote about how the money spent on adult Halloween revelry now rivals, or even exceeds, that spent on kids. This may seem like a surprising shift, but it turns out it’s the focus on children that’s new. Halloween as the kid holiday we know it in the U.S. today was really invented in the […]

2Chart of the Week: The Business of Halloween
Measured by spending, Halloween is the second largest holiday in the U.S. after Christmas. The National Retail Federation estimates that Americans will spend $7.4 billion dollars celebrating Halloween this year. In total, 74% of households will buy something for Halloween and, among those, the average will spend $125. There’ll be a bumper crop of pumpkins, more […]

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Lisa Wade, PhD, is a professor at Occidental College in Los Angeles. She holds an M.A. in human sexuality from New York University and an M.S. and Ph.D. in sociology from the University of Wisconsin, Madison. Dr. Wade has published academic research on U.S. discourse about female genital cutting, hook up culture on college campuses, and the social significance of our body and its biology. She also travels for public speaking and appears in radio, tv, and print media. You can follow her on Twitter, on Facebook, or visit her website.

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