gender: work

Nora R. pointed out a Navy Facebook page that presents female members of the Navy as ground-breaking women who redefine femininity. The photo:

Here’s the text below the photo:

Applauding women who define life on their own terms. Intermingling the stereotypically feminine and masculine. Women in the Navy are amongst those paving the way in redefining femininity in the 21st Century.

I think it’s fascinating that they refer to feminine and masculine characteristics as stereotypes, rather than simply saying they mix feminine and masculine traits (thus accepting them as meaningful categories).

I went over to the Navy page on women from Facebook. Another image:

Some text from that webpage, which again emphasizes equality, empowerment, and the idea that ideas about gender are stereotypes, not accurate beliefs:

What’s it like being a woman in today’s Navy? Challenging. Exciting. Rewarding. But above all, it’s incredibly empowering. That’s because the responsibilities are significant. The respect is well-earned. The lifestyle is liberating. And the chance to push limits personally and professionally is an equal opportunity for women and men alike.

The notion of a “man’s work” is redefined in the Navy. Stereotypes are overridden by determination, by proven capabilities and by a shared appreciation for work that’s driven by hands-on skills and adrenaline. Here, a woman’s place is definitely in on the action. And women who seek to pursue what some may consider male-dominated roles are not only welcome, they’re wanted – in any of dozens of dynamic fields.

Besides equal pay for equal work, you can also look forward to the opportunity for personal development in the Navy. Take advantage of the chance to learn, grow, advance, serve and succeed right beside male counterparts – sharing the same duties and the same respect.

Farther down there’s this paragraph:

Spending time with family and friends. Going shopping. Getting all dressed up for a night out. As a woman, you’ll find there’s ample time for all of that in the Navy. Time when you’re off-duty. Time for the everyday things and the “girly stuff.” What you do as a woman in uniform may not be considered typical, but the life you lead outside of that can be as normal as you want.

I think the message there is partially that you don’t have to give up all the things associated with femininity if you’re in the Navy, but also the implication is that in the Navy you’ll be empowered and liberated to break stereotypes that you won’t be able to do as much in the outside world, where you may want to act more “normal.”

We’ve posted before about the use of female empowerment to sell products (see here, here, here, here, here, here, here, here, here, here, here, here, here, and here). In all of those instances, liberty or empowerment comes through simply consuming the right thing, whether it’s Virginia Slims, a better cleaning product, or a pre-packaged food item. It’s a completely superficial use of the idea of women’s liberation. In this Navy campaign, however, some very real advantages are promised: equal pay for equal work, respect, equal opportunity at work, the ability to enter “what some may consider” male-dominated fields.

Of course, that doesn’t mean all of these things happen. For instance, the Navy can say women are welcomed into male-dominated roles; that doesn’t mean the male soldiers are going to be thrilled and welcoming. After all, 26 female Navy members reported being sexually assaulted by fellow sailors in 1991. But the book The American Woman 2001-2002 lists the Navy as the branch of the military with the second-lowest levels of gender discrimination (after the Air Force; not surprisingly, the worst branch is the Marines) and says that after the 1991 Tailhook incident the Navy undertook major efforts to deal with gender discrimination. According to the book the Navy has “the largest number of women moving into nontraditional occupations” (p. 163). Women are allowed on combat vessels, while the Army still does not allow women in combat positions.

I don’t know. I have to say, this seems to be more of a sincere effort to recruit women by focusing on equality and skills than most I’ve seen, in which empowerment is depicted as taking on “masculine” roles or characteristics, and in which the idea that they are masculine isn’t questioned as a stereotype. I know many people will say that getting more women into the military isn’t necessarily a great advancement. But just as a marketing effort aimed at women, this is one of the more interesting ones I’ve seen, since it highlights specific types of equality (pay, etc.) as opposed to some vague idea of “liberation” and challenges the femininity/masculinity binary.

UPDATE: Reader Samantha C. says,

You know, I was all over this until the bit about “as a woman, you’ll totally still be able to go shopping and dress up tee hee”. And calling that life that of a “normal woman”. I just really hate those interests being universally assumed of all women.

I think it’s an excellent point.

Once again Larry at The Daily Mirror dug up something interesting from the L.A. Times archives. It’s a 1969 article about–gasp!–a female ranch hand. What’s fascinating is the way that, while discussing how she does things that aren’t traditionally considered female, the reporter describes her in ways that emphasize her femininity so we know she’s not completely un-womanly.

She’s as cute as all get-out and as strong as a heifer. She’s the only female ranch-hand (“don’t call me a cowgirl, it’s a dude term”)…

…”I was never quite like all the other little girls.” Beverly always wanted to be a cowboy–always wore bluejeans to school…

But she also succeeded in remaining ultrafeminine in an impish sort of way…She bemoans the fact that she has to keep her hair trimmed to a maximum of two inchles all over her head…

And:

Text:

“I enjoy working,” she said. “I don’t whine or cry when there is a lot to do. I love my job.” For this she is known as “comadrie,” meaning little mother…”

She’s also described as “coy”:

But to the likely relief of many readers, she goes on to say that probably she eventually will get married. Reading the entire article, I can’t help but suspect that’s more out of a sense that you have to than a real desire on her part. She kind of reminds me of my grandma, who I think got married and had kids mostly because what else could a woman do? I suspect if she’d been able to get a job as a ranch hand, she would have happily done that instead.

And while they don’t call her a “cowgirl,” this title from the second page of the article might not be what she was hoping for instead:

Now, if this was just an historical curiosity, I wouldn’t have posted it. But the thing is, we still see this type of emphasis on the femininity of women who succeed at things we consider “men’s work.” For instance, see this post on WNBA player Candace Parker, or Lisa’s post about Caster Semenya. Or even just compare the uniforms of male and female athletes.  We’re more comfortable with women who break some gender rules as long as they maintain their femininity by following other rules.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

The figure below, borrowed from U.S. News and World Report, shows that the wage gap between women and men, for nearly all age groups, has narrowed significantly between 1979 and 2008.  It also shows that the wage gap is smallest for men and women aged 20-24, grows for men and women aged 25-34, grows even further for men and women aged 35-44, and remains steady after that.

These data are for men and women in the same jobs working full time.  So what would explain this change?  Sociologists have found that much of the growth in the wage gap over the life course is due to the fact that women are held disproportionately responsible for childcare and housework (see some data here).  As men and women start to have children, women (whether by choice or necessity) find themselves sacrificing their careers more so than men.  On the flip side, mothers are discriminated against by employers more often than fathers and women without children. (See, for example, this clip of Gov. Rendell commenting that Janet Napolitano is a good candidate for secretary of Homeland Security because she has no family.) That’s why you see the wage gap increasing during prime childbearing years (25-44), but not afterward.

For more on the wage gap, see our posts on the wage gap for college grads, comparing different kinds of wage gaps, the role of job segregation, gender and the wage gap in different professions.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Adam W., at Zoophobia, wrote a post calling out the Gotmilk.com website.  The website features six characters.  Here’s the front page:

Clicking on each character takes you to a page where you can play a game related to a benefit of drinking milk.  As Adam explains, through the characters the website reproduces the idea that “men do things with their bodies and women have things done to theirs; men produce things, women have things produced for them.”  He explains:

Slav, Igor and Sergie work their muscles to solve a puzzle.

Mr. Osseous works the assembly line saving a valuable product, and Chuck assembles cartons for shipment.

On the other hand, Miss Dowdy needs to be *given* a makeover by blasting from a cannon into a pool of milk filled by the truck driver and Mother Hen needs your help because she is “tense and irritable” from her PMS.

Also, Mr. Wyde A. Wake wants to be sleepy:

In sum:

While the male animals are productive laborers, the female animals are either ditsy blonds or cruel old hens not worthy of the same honor, but still customers who need milk.

That is, men produce and consume the milk, while women only consume it.  Which is, of course, where the real craziness comes in.  Adam again:

While the male animals perform all the labor in the games, the literal labor of female cows giving birth in order to begin lactating as well as the exploitation of their bodies’ labor in producing all of the milk is completely absent. It is as Joan Dunayer writes in Animal Equality: within the dairy industry, “Milking is done to her rather than by her.”

Thus the game doesn’t just erase female labor in an ideological sense (as a reproduction of gendered stereotypes), it also erases the literal labor of female animals, without with there would be no milk to get.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

As I understand it, the leisure gap between men and women has largely to do with the fact that women spend more time taking care of children and (especially) the home. I don’t know if this applies internationally or not. In any case, here’s a graphic illustrating the leisure gap across 18 different countries (via Jezebel):

UPDATE: In the comments, Elena linked to the original OECD report, if you’d like to explore the methodology etc.

A big thanks to Cycles who went and looked it up.  A summary:

Chapter 2, “Special Focus: Measuring Leisure in OECD Countries,” answers most of the questions posed here about what is considered “leisure” and what is not.

Brief overview:

“The approach taken here is to divide time during the day into five main categories. These five-time categories are 1) Leisure, narrowly defined, 2) Paid work, 3) Unpaid work, 4) Personal care, and 5) Other time (uses of time which are either unaccounted for or undefined).”

and

“‘Paid work’ includes full-time and part-time jobs, breaks in the workplace, commuting to the workplace, time spent looking for work, time spent in school, commuting to and from school, and time spent in paid work at home. “Unpaid work” includes all household work (chores, cooking, cleaning, caring for children and other family and non-family members, volunteering, shopping, etc.). “Personal care” includes sleep, eating and drinking, and other household, medical, and personal services (hygiene, grooming, visits to the doctor, hairdresser etc.). “Leisure” includes hobbies, games, television viewing, computer use, recreational gardening, sports, socialising with friends and family, attending events, and so on. “Other time” includes all activities not elsewhere mentioned.”

… and then it goes into even MORE detail about specific activities within each of those five categories.

I highly recommend reading at least Chapter 2 if you have questions. It includes a fascinating backgrounder on past studies and how they categorized of time-use.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Penny R. sent in this picture from c1943.  In it, two women model newly designed safety gear for working women.  The woman on the right is wearing a plastic bra designed to protect her breasts from “occupational accidents.”  Don’t worry fellas, the “girls” will be safe!

From commenter, Sanguinity, who seems to know what s/he is talking about:

I couldn’t say, not without knowing what the job in question was, what the job’s hazards, why the employer went for protective equipment instead of changing the job, nor when (or if!) breast protectors were required (as opposed to being requested by the employees).

(And frankly, those answers would only help me judge whether were useful from today’s perspective. The methods of occupational safety have changed hugely since the 1940s; quite a lot of what was common safety practice in the ’40s would be unacceptable today. Even if breast protectors for a given job wouldn’t pass muster today, they might very well have been useful then, within the context of acceptable safety practices of the day.)

No, what’s unusual about this photo to me, as a safety professional, is that they were willing to consider issuing sex-specific safety equipment at all. Nowadays, creating and maintaining sex-specific safety regs looks very much like sexual discrimination, and can easily cross the line into outright discrimination if you’re not thinking about it very carefully. (Not to mention: who’s going to check under these women’s coveralls to make sure they’re wearing their required protective equipment, assuming breast protectors are required?) Nah, even if initial analysis indicated that breast protectors would be reasonable/useful for a given job, any contemporary safety pro worth his or her salt is gonna work pretty hard to find another way to do things.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Jason S. sent in this (pretty hilarious) three-minute “ad” for Zima.  While modern motherhood takes many different forms, the ad is a great illustration of one stereotype of the modern mother:

So, according to the ad, moms…

1. …are middle class. She and her husband can afford a nice, new minivan.

2. …provide their children with active social and educational lives. Since they live in the suburbs, she spends a lot of time shuttling them from place to place.

3. …are frazzled. Likely a full time wage worker and the primary care taker for the children, the condition of the inside of the minivan suggests that she does not have time to clean or organize her family’s life.

4. …feed their kids fast food (french fries) because, being overwhelmed, she doesn’t have time to feed them what she’d thinks they should eat.

5. …have husbands who still take on the masculine jobs but, being white collar workers, no longer have the skill to effectively perform them.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

This vintage add (found here) for Kenwood appliances is a nice example of how the act of preparing food is gendered, and how one side of the gendered dichotomy is valued more than the other. Men are chefs– professionals, with careers. And their wives are cooks– they cook at home. Men have prestige as professional chefs outside the home, and women have value as caregiver cooks inside the home.

I guess that this ad is from the early-1980s. How much of this gendering of cooking changed over the years?