Power as cleaning products (note the appropriation of Rosie the Riveter):
Power as a flippy skirt and cute glasses (the text: “That flippy skirt backs up your girl power, do your glasses?”):
Power as beauty:
NEW! Nuvaring is a flexible ring that women place around their cervix once a month (image found here). It slowly releases hormones that prevent ovulation. “Let Freedom Ring!”

ALSO NEW! Need to compete with those men in their “power ties,” have some “power panties”:

NEW! (July ’10): Robb S. sent in another use of Rosie the Riveter by a “green” housecleaning service called Maid to Clean. No, seriously; Rose the Riveter, the icon of women’s contribution to the World War II war industry, was “maid to clean”:




Comments 23
anonymoous — March 11, 2009
They made Rosie the Riveter all skinny!
Ramblin Rabbit — April 1, 2009
Is it just me or does the "Beauty as Power" image reference Rosie the Riveter as well?
Jaxin — September 25, 2009
I think the model in the beauty of power ad is more of a reference to the old-school showroom models. The headscarf, the dress- it's just like them.
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