Text: “Back then, you didn’t look through your closet for something to wear. You wore your closet. You’ve come a long way, baby.”

Find your voice with Virginia Slims.

This is a Virginia Slims ad from 1978. The picture above is of a woman hanging laundry out to dry and the text says, “Back then, every man gave his wife at least one day a week out of the house. You’ve come a long way, baby.”
I’m using this when I talk about the commodification of the women’s movement and how freedom has been turned into something you buy. I also like the vague “back then,” used to make now seem so much better in every way.