These two images were used in a 1927 ad for Wimbledon. Lisa actually sent them to me a couple of years ago but has never posted them, so I’m doing it. The point of showing the two images next to each other was to stress how liberated women were by 1927–they aren’t wearing stuffy old dresses to play tennis, and men aren’t shocked by the sight of a leg.

I use these, along with some of the “You’ve Come a Long Way, Baby” Virginia Slims ads, to show how “women’s liberation” is used by advertisers to sell products, as well as to imply that “now” (whenever “now” is) is always better than “then” (some indeterminate point in the past) and that the struggle for equality and freedom is over.