gender: marriage/family

As a number of readers emailed us to point out, yesterday was International Women’s Day, designed to highlight both women’s accomplishments and the persistence of gender inequality worldwide. Ben Buursma noticed an ad in an Indonesian newspaper celebrating International Women’s Day and marketing “Books to empower all women,” though it turns out what they empower women to do is “look into the minds of men” and “find, keep, and understand a man”:

Emma M. H. sent in a link to the the White House Council on Women and Girls report on the status and well-being of U.S. women on a variety of social indicators. Interestingly, while both men and women are waiting longer to get married, the gender gap in age at first marriage has remained relatively constant for decades:

Men are more likely to be either married and never-married, while women currently more likely than men to be divorced or widowed:

Over time, the percent of women who have never given birth has gone up, particularly for the 25-29 age group, though in the last decade there has been a slight downward trend for women aged 30-44:

One note about that graph: the report uses the phrase “had a child” and “childbearing,” so I think this data would include women who have adopted children but never given birth.

I was surprised to see that rates of Cesarean sections have gone up in the past decade:

Women are now outperforming men in terms of educational attainment, earning the majority of bachelor’s degrees, though notice the number of degrees in engineering/computer science earned by women hasn’t increased since 1998:

However, women still make less than men at each level of educational attainment:

The report has lots more data on family life, work, education, health, crime, and so on. I’ll post on other topics in the future.

Finally, Ben N., Kay C., Gregory S., and Dave Z. all sent in this video starring Daniel Craig that highlights global gender inequality (though unfortunately I can’t find any reference that provides sources for the statistics in the video, so take it for what it’s worth):

Cross-posted at Ms.

Kelly V. suggested that I check out the book Traffic: Why We Drive the Way We Do (and What It Says about Us), by Tom Vanderbilt. The book is fascinating, covering everything from individual-level psychological and perceptual factors that affect our driving to system-level issues like why building additional roads often simply creates more traffic rather than alleviating it.

Among other things, it turns out that there are clear gender patterns in our driving; in particular, women do more driving as part of their family responsibilities. As Alan Pisarski, a traffic policy consultant, explains,

If you look at trip rates by male versus female, and look at that by size of family…the women’s trip rates vary tremendously by size of family. Men’s trip rates look as if they didn’t even know they had a family. The men’s trip rates are almost independent of family size. What it obviously says is that the mother’s the one doing all the hauling. (p. 135)

Nancy McGuckin and Yukiko Nakamoto looked at “trip chaining,” or making short stops on the way to or from work. They report that women tend to work closer to home (measured “as the crow flies,” or the great circle distance — GCD) than men in the same occupational categories (McGuckin and Nakamoto, p. 51)):

Research suggests a couple of possibilities for this pattern. Women, taking into account their family responsibilities, may look for closer jobs than men do so it will be easier to balance work and home life. It may also be that the types of jobs women are more likely to hold are more decentralized than men’s jobs and so more likely to be found closer to residential neighborhoods (although the graph above is broken down by occupational category, we see significant gender segregation in jobs within those broad categories).

Overall, men drive more total miles, and spend more time driving, per day, but women make more trips, particularly once they have children (p. 51):

Women are more likely to engage in trip chaining, and men and women differ in the types of stops they make. Men and women both stop to grab meals or coffee for themselves (in fact, the increase in these types of stops by men is so striking it earned a name, the “Starbucks effect”). However, more of the stops women make are to “serve passengers” — that is, going somewhere only because the passenger needs to, such as dropping a child off at school or childcare — or to complete shopping or family errands (p. 54):

Overall, 2.7 million men and 4.3 million women pick up or drop off (or both) a child during their work commute, according to federal data. Among households with two working parents who commute, women make 66% of the trips for drop offs/pick ups (p. 53)

This next graph isn’t related, but I’m throwing it in as a bonus. Sirkku Laapotti found that in both 1978 and 2001, men rated their own driving skills higher, on average, than women rated theirs…but both sexes thought they were way better drivers than people in 1978 did:

[Both papers are from Research on Women’s Issues in Transportation — Report of a Conference. Volume 2: Technical Papers. Conference Proceedings 35 (2005). Washington, D.C.: Transportation Research Board. The McGuckin and Nakamoto paper, “Differences in Trip Chaining by Men and Women,” is found on p. 49-56. Laapotti’s paper, “What Are Young Female Drivers Made Of? Differences in Driving Behavior and Attitudes of Young Women and Men in Finland,” is on p. 148-154.]

The California Milk Processor Board, the group responsible for the Got Milk? and Happy Cows ad campaigns, produced “Medusa,” a commercial about a princess whose “ugly hair” destroys her chances for love…until, of course, a  man comes along who knows how to tame her hair, make her beautiful, and “conquer her love,” allowing her to finally get married:

I get that her hair is made up of snakes, but as a person with incredibly curly, unpredictable, shall we say boisterous hair, I can’t help but notice that the beauty ideal espoused here clearly calls for sleek, straight, controlled hair.

Sarah Haskins takes on the fairy tale trope in commercials aimed at women, including my favorite, a milk ad in which the princess’s PMS mood swings cause a tidal wave of her tears that threatens her entire realm:

Yesterday, a woman I know who moved to the U.S. as an adult mentioned that she was struck by portrayals of mother-daughter relationships in the U.S.  Representations of such relationships on TV, in movies, and regular conversation indicate that especially when daughters are in their teens and 20s, we practically expect their relationships with their moms to be fraught with conflict and difficulty (and the attendant eye-rolling and yelling), and for teens to be disrespectful and to find their parents intolerable. While she had certainly known individuals in Ecuador who didn’t get along with their parents, she felt that in the U.S. we almost cultivate conflict, making it seem like a normal aspect of child-family relationships in general rather than a characteristic of some individual families and culturally sanctioning the open expression of frustration with one’s parents as acceptable, even healthy.

I thought about that when I saw a commercial sent in by Livia A. for the video game Dead Space 2. Here’s a behind-the-scenes video released as part of the ad campaign; the entire selling point is the idea that your mom will hate it:

It’s a great example of this social construction of child-parent relationships as at least somewhat antagonistic: what kids love, parents hate, and parents hating it proves it’s awesome. Telling young people “your parents will be disgusted by this” becomes an automatic selling point. And this idea of how people relate to their parents (in this case, mothers specifically) is presented as an essential, permanent fact: “A mom’s disapproval has always been an accurate barometer of what is cool.”

But of course, this isn’t an inherent property of family life across human history. It largely rests on the invention of adolescence and young adulthood as distinct life stages in which we expect individuals to act differently than children but not quite like full-fledged adults yet, and the assumption that a normal part of this is to struggle to separate from your parents as you try to establish your own identity. Parenting norms today expect parents to accept teen/young adult rebellion and continue loving (and supporting) their kid anyway; you don’t get to withhold resources and affection if you think they’ve been disrespectful. And with the increased visibility of youth culture, we expect kids will find their parents terribly uncool and will see peers, rather than family members, as the proper judges for what they should like. Together, these cultural norms both make it relatively risk-free to take open joy in horrifying your parents and trivializing their values, since there’s little chance they’ll disown or abandon you for it and make young people who do like the same things as their parents seem weird.

I suspect some of our readers may have an interesting gender analysis, as well, what with the emphasis in this video on moms from “conservative America”, while the entire behind-the-scenes crew is made up of young men. While I can imagine an ad that might say “Your dad will hate it,” I don’t think that would work as well here, given that part of the desired reaction was a disgust at the level of violence and gore, something we assume women are more uncomfortable with than men.

Sociologists have noted that wives of men with very high-paying, high-status job often serve as a non-official, auxiliary employee to the company for which their husbands work. They do so not only by ensuring that his house is clean, his clothes washed, his belly full, and his kids are raised, but by supporting his actual work. For example, they may act as a second secretary in the evenings: typing or editing his writing, keeping his calendar, and screening his calls.

The commercial for Kraft Mac ‘n Cheese is a great example of this kind of relationship. In the video, a man surprises his wife by bringing a “client” home for dinner. The wife is pissed off at the lack of notice, but the idea that women should be entertaining men to lubricate their husbands’ work relationships is taken-for-granted. This dinner is work, for both the husband and the wife, but only the husband is on the payroll.

Thanks to my good friend Nils for sending along this video.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

As most of you probably know, yesterday Representative Gabrielle Giffords, of Arizona, was one of 18 people shot at a public event yesterday. Elliott J. went online to find more information and came across this piece from Fox News:

The piece has now been expanded somewhat, with a photo of Giffords added, the photo of her husband pushed to the bottom of the page, and the title changed.

When I was googling looking for the Fox story, I came upon this from the website of the Orlando Sentinel:

I get that the point of a title is to draw people in and give them information that might make the topic seem interesting or relevant to them. And I guess NASA has a center in Florida, so maybe being married to an astronaut has special resonance there.

But really: a woman had a person walk up to her in a crowd and shoot her in the head, also shooting other people and killing some of them. I would hope that, even if she weren’t a member of Congress, that in and of itself would be sufficient material for a headline, regardless of who the victim’s husband was.

UPDATE: Kat P. sent in another example from the Galveston County Daily News. The headline reads: “Wife of shuttle commander shot during rampage.”

Mab R. sent in a nice example of how children are socialized into gendered expectations. Chunky Monkey Mind has a post about the cut-out trading cards that appeared on the back of Cap’n Crunch cereal boxes a while back. Each card features a Cap’n Crunch character. Here’s the card for Smedley:

Ok, so for the male character we get basic stats, and he’s clearly an active guy who has thrilling adventures.

On the same box that featured the Smedley card was a card for Magnolia Bulkhead, who is shown with hearts hovering around her face as she clasps her hands together in rapture:

But of course, being female, she isn’t going to give us all of her vital statistics — in particular, age and weight are secrets women should guard carefully. Also notice the reinforcement of the idea that women are obsessed with romance. While Smedley’s hobbies involve action, Magnolia’s only listed hobby is daydreaming about a man (and his cereal). And her greatest adventure? Why, almost getting married, of course. Yes, the most amazing adventure of her life is something she failed at, but since it held out at least the possibility of romance, and she’s female, it was still the highlight of her life.

Ah, gender stereotypes! Fun for kids of all ages!

Michaela sent in two Australian ads for Selleys sealants. Both target men and caution them about the consequences of neglecting home maintenance projects:

So men who fail to do the type of housework that is consistent with ideals of masculinity — fixing things — face threats to other areas of masculinity as well, since, of course, women (who cannot, themselves, caulk a shower, obviously) will be unable to resist a hot dude who can (and will) fix stuff, thus proving himself to be the ideal man. Who doesn’t love emasculation as a marketing tool?