The California Milk Processor Board, the group responsible for the Got Milk? and Happy Cows ad campaigns, produced “Medusa,” a commercial about a princess whose “ugly hair” destroys her chances for love…until, of course, a  man comes along who knows how to tame her hair, make her beautiful, and “conquer her love,” allowing her to finally get married:

I get that her hair is made up of snakes, but as a person with incredibly curly, unpredictable, shall we say boisterous hair, I can’t help but notice that the beauty ideal espoused here clearly calls for sleek, straight, controlled hair.

Sarah Haskins takes on the fairy tale trope in commercials aimed at women, including my favorite, a milk ad in which the princess’s PMS mood swings cause a tidal wave of her tears that threatens her entire realm: