food/agriculture

Celebrate Father’s Day this year with the weird American habit of gendering food!

(source)

Let us not forget that steak = manfood.  Like catfood and dogfood, manfood must be carefully produced so as to cater to man’s natural diet.  His ancestors hunted the wild baked potato, the shy ale, and the feisty tenderloin.  Today, Manfood Inc. scientifically calibrates each and every Father’s Day dinner to man’s instinctual stomach, so you can treat your man to the best.  We call it a MENu.

For more, see this vintage Campbell’s ad marketing meat for men, the gendered menu at Brick House, this ad campaign warning of sissified dogs, and this extensive collection of gendered and sexualized food.  See also this counter-example: a vintage ad arguing that vegetables make you tough and strong.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

“Hey! Come on! Eating meat is without any ethical ramifications! See, Mr. Greenjeans? The animals aren’t complaining! So what’s your problem?”

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Jezebel.

I recently posted some data revealing the average caloric intake across the globe.  Since then, I’ve learned of a new photo project by Peter Menzel and Faith D’Aluisio documenting individuals’ daily meals across many countries.  While the former post gave averages, the photographs in Menzel and D’Aluisio’s new book, What I Eat, offer data points.  What one person reported eating in one day.  They are suggestive of the range of caloric intakes, intersecting with genetics and physical activity, that make each individual body unique.

Menzel and D’Aluisio, through Tawanda Kanhema, gave us permission to share these three examples with you; you can see a larger sample at TIME.

Saleh Abdul Fadlallah (Egypt), 3200 calories:

Caption:

Camel broker Saleh Abdul Fadlallah with his day’s worth of food at the Birqash Camel Market outside Cairo, Egypt. (From the book What I Eat: Around the World in 80 Diets.) The caloric value of his day’s worth of food on a typical day in the month of April was 3200 kcals. He is 40 years of age; 5 feet, 8 inches tall; and 165 pounds. Although virtually all of the camels that Saleh Fadlallah sells at the camel market are sold for their meat, he rarely eats this meat himself as it’s too expensive for everyday meals. Contrary to popular belief, camels’ humps don’t store water; they are a reservoir of fatty tissue that minimizes heat-trapping insulation in the rest of their bodies; the dromedary, or Arabian camel, has a single hump, while Asian camels have two. Camels are well suited for desert climes: their long legs and huge, two-toed feet with leathery pads enable them to walk easily in sand, and their eyelids, nostrils, and thick coat protect them from heat and blowing sand. These characteristics, along with their ability to eat thorny vegetation and derive sufficient moisture from tough green herbage, allow camels to survive in very inhospitable terrain.

Rick Bumgardener (Tennessee, USA), 1600 calories:

Caption:

Rick Bumgardener with his recommended daily weight-loss diet at his home in Halls, Tennessee. (From the book What I Eat: Around the World in 80 Diets.) The caloric value of his day’s worth of food in the month of February was 1,600 kcals. He is 54 years of age; 5 feet, 9 inches tall; and 468 pounds. Wheelchair-bound outside the house and suffering from a bad back and type 2 diabetes, he needs to lose 100 pounds to be eligible for weight-loss surgery. Rick tries to stick to the low-calorie diet pictured here but admits to lapses of willpower. Before an 18-year career driving a school bus, he delivered milk to stores and schools, and often traded with other delivery drivers for ice cream. School cafeteria staff would feed the charming Southerner at delivery stops, and he gained 100 pounds in one year. The prescription drug fen-phen helped him lose 100 pounds in seven months, but he gained it all back, plus more.

Curtis Newcomer (Fort Irwin, California), 4000 calories:

Caption:

Curtis Newcomer, a U.S. Army soldier, with his typical day’s worth of food at the National Training Center at Fort Irwin in California’s Mojave Desert. (From the book What I Eat: Around the World in 80 Diets.) The caloric value of his day’s worth of food in the month of September was 4,000 kcals. He is 20 years old; 6 feet, 5 inches tall; and 195 pounds. During a two-week stint before his second deployment to Iraq, he spends 12-hour shifts manning the radio communication tent (behind him). He eats his morning and evening meals in a mess hall tent, but his lunch consists of a variety of instant meals in the form of MREs (Meals, Ready-to-Eat). His least favorite is the cheese and veggie omelet. “Everybody hates that one. It’s horrible,” he says. A mile behind him, toward the base of the mountains, is Medina Wasl, a fabricated Iraqi village—one of 13 built for training exercises, with hidden video cameras and microphones linked to the base control center for performance reviews.

For more from Peter Menzel, visit our posts on family food for a week and family belongings across the globe.  And also see Mark Menjivar’s You Are What You Eat.

Visit Menzel’s blog here.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The U.S. is not a very race-literate society.  We aren’t taught much about the history of race relations or racial inequality in school and almost nothing about how to think about race or how to talk to one another about these theoretically and emotionally challenging issues.  Many Americans, then, don’t have a very sophisticated understanding of race dynamics, even as most of them want racial equality and would be horrified to be called “racist.”

In teaching Race and Ethnicity, then, I notice that some of the more naive students will cling to color-blindness.  “Race doesn’t matter,” they say, “I don’t even see color.”   Being colorblind seems like the right thing to be when you’ve grown up being told that (1) all races are or should be equal and (2) you should never judge a book by its cover.  It is the logical outcome of the messages we give many young people about race.

But, of course, color blindness fails because race, despite being a social invention, still matters in our society.  Enter the ongoing scandal about the Cadbury candy bar ad featuring Naomi Campbell, sent in by Dolores R.,  Jack M., and Terri.  The ad compares the Dairy Milk Bliss Bar to Campbell.  It reads: “Move over Naomi, there’s a new Diva in town.”

The ad has been called racist because it compares Campbell to a chocolate bar; chocolate is a term sometimes used to describe black people’s skin color or overall sexual “deliciousness.”  The ad, then, is argued to be foregrounding skin color and even playing on stereotypes of black women’s sexuality.

So what happened here?  One the one hand, I see the critics’ point.  On the other, I can also imagine the advertising people behind this ad thinking that they want to link the candy bar with the idea of a diva (rich, indulgent, etc.), and choosing Campbell because she is a notorious diva, not because she’s a black, female supermodel.  They could argue that they were being colorblind and that race was not at all a consideration in designing this ad.

The problem is that being colorblind in a society where race still colors our perceptions simply doesn’t work.  The truth is that race may not have been a consideration in designing the Cadbury ad, but it should have been.  Not because it’s fun or functional to play with race stereotypes, but because racial meaning is something that must be managed, whether you like it or not.  This is where Cadbury failed.

In my classes, I ask my earnestly-anti-racist students to replace color-blindness with color-consciousness.  We need to be thoughtful and smart about race, racial meaning, and racial inequality.  Racism is bad, but color-blindess is a just form of denial; being conscious about color — seeing it for what it is and isn’t, both really and socially — is a much better way to bring about a just society.

Cadbury, for what it’s worth, has apologized.

See also the Oreo Barbie, the Black Lil’ Monkey Doll, the Obama Sock Monkey, Disparate Pricing for Black and White Dolls, and Accidentally Illustrating Evil with Skin Color.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Earlier this month, The New York Times and Foreign Policy both reported on the United Nations population forecast for the next 100 years. According to the report, rather than hitting 9 billion at mid-century and then leveling off, the world’s population is likely to climb to 10 million and keep going. The cause: a fertility boom in the global south –– Africa, Asia, Latin America. Such growth, according to the report, if unchecked, will have dire consequences on a world already facing shortages of food, available water and other life-giving resources.

In reporting the story, both the Times and Foreign Policy used pictures of women and their children, but the way they used the pictures was somewhat chilling. For example, the Times ran a photo of several women of color under the heading: “Coming to a Planet Near You: 3 Billion More Mouths to Feed.”

Additionally, Foreign Policy ran a photo under the sub-headline: “Why ignoring family planning overseas was the worst foreign-policy mistake of the century.” It featured a picture of dark-skinned women with a child.

These photos, paired with the headlines and the dire predictions in the stories of what’s to come should the global south’s fertility boom remain unchecked, tap into anxieties about women’s bodies and link the coming doom and gloom directly to them. The Times headline, warning of “3 billion more mouths to feed,” is combined with seven new mothers in Manila; positioned in a long row, they crowd the frame of the photograph as they are imagined to crowd the planet.  While the Foreign Policy sub-headline inspires fear, saying that allowing the burgeoning birth rate was  the “worst… mistake of the century.”  Its photo features two women and a child in the foreground.  In both cases the focus on women makes it seem as if men have no role in reproduction at all.

Whether they meant it or not, such a juxtaposition does little more than demonize women –– particularly poor women from developing countries –– as directly responsible for the problem of overpopulation and its solution. While the commentaries herald funding for family planning and education –- both great ideas –– they contain no conversation about economic systems that create or maintain poverty in certain parts of the world; how patriarchy and systems of male-centered power prevent women from being able to control their own reproduction; and how international development money too often comes with strings attached that restrict government resources for education and health care, especially for women, who too often are the ones who bear the hardest brunt of poverty and the greatest social opprobrium.

Here’s what an alternative might look like:  GOOD Magazine discussed the U.N. report and the coming population boom. Its focus: How responsible living in the United States and other wealthy countries can help ensure food for all. The photo that ran with the commentary: a photo of the planet Earth.

Barbara Yuki Schwartz is a doctoral student in the Theology, History and Ethics program at Garrett-Evangelical Theological Seminary in Evanston, Ill.  She studies postcolonial and poststruturalist theory, political theory and theology, trauma studies, and is interested in how body, community and psychic life intersect and influence theology and liturgy. She blogs regularly at Dialogic Magazine.

Bryan L. sent us a link to an NPR story about the effects of using cartoon characters to market food to kids. The study, conducted by researchers at Yale University’s Rudd Center for Food Policy and Obesity, had 80 children between the ages of 4 and 6 eat what they were told was a “new” cereal. The cereal was either called Sugar Bits or Healthy Bits, and in each case, half of the boxes included cartoon penguins and half didn’t. Here’s are the two options for Healthy Bits:

Kids were  then asked to rate the taste of the cereal, using a 5-point smiley face scale. Interestingly, kids rated the taste of Healthy Bits more highly than that of Sugar Bits (overall mean rating of 4.65 vs. 4.22). Less surprisingly, the presence of a cartoon character on the box led kids to think the cereal taste better (overall mean rating of 4.70 with a character, vs. 4.16 without).

You can read an overview of the article, “Influence of Licensed Spokescharacters and Health Cues on Children’s Ratings of Cereal Taste, which was published in the Archives of Pediatrics & Adolescent Medicine.

So it appears that kids are getting some of the message about nutrition and healthy eating, and that describing something as having lots of sugar leads them to evaluate it more negatively than they might have otherwise. (I couldn’t help but wonder if there might be a contrast effect, also. Maybe kids expect something  called Healthy Bits to be really gross and, if it doesn’t, evaluate it more positively than they would have, while they expect Sugar Bits to be super awesome and rate it particularly harshly if it doesn’t live up to their hopes. I know that type of comparative priming effect occurs with adults, where our initial expectations influence our later subjective assessment, but I have no idea to what degree that occurs with kids. Anybody know enough about childhood development to comment?)

However, cartoon characters have a strong influence on how kids evaluate the taste of cereal, enough to override their nutritional concerns. Put a cute penguin on Sugar Bits, and it suddenly tastes as good as a box of Healthy Bits without the penguin. Another study from researchers at the Rudd Center found that kids preferred to eat graham crackers, gummy snacks, and even carrots more if they were in a package with a popular cartoon character.

So the good news here is that kids may be willing to make better eating choices than we often give them credit for, and describing something as “healthy” isn’t the kiss of death we might expect. But the use of cartoon characters, such as tie-ins from TV shows and movies, is a powerful form of marketing. If such characters — especially, I assume, highly recognizable and popular ones — appear more often on less healthy options, they undermine efforts to guide children to develop healthy eating habits.

UPDATE: Reader qwirkle was able to get a copy of the entire article, which does make clear that the kids rating Sugar Bits lower than Healthy Bits wasn’t just an “expectations effect”:

Another explanation for the difference in children’s assessments of the cereal involves their expectations of the cereal taste based on the name. Specifically, the cereal used for this study had only a moderately sweet taste. Consequently, children may have been disappointed by the lack of sugary flavor in the cereal named Sugar Bits and pleasantly surprised by the sugary flavor in the cereal named Healthy Bits. At 6 g of sugar per serving, however, the sugar content was comparable to that of other commonly available sweet cereals (eg, 6 g in Honey Kix and 9 g in Honey Nut Cheerios). Nevertheless, whether the children were reacting to their expectations of the cereal’s taste or expressing their skepticism of the merits of sugary products, when the character was present on the box, children reported a more favorable subjective experience with the product.”

M.H. thought we might like to get to post about the sexualization of food again, so she sent us a link to a post at Redbook that is one of the more bizarre and blatant examples I’ve seen in a while. The article, titled “Blow Him Away in Bed: Oral Sex Tips” (an excerpt from Redbook’s 500 Sex Tips), is illustrated with various foods.

Here’s an example of one of their helpful hints:

Other tips are illustrated with images of a pickle, popsicle, mushroom, banana, a baguette, and a butternut squash, among others.

I cannot help but feel that if you write something that requires you to type “keywords: squash, tomato, vegetable, phallic, fellatio, oral sex, blow job, penis,” you may want to reconsider the topic, but that’s just me.

UPDATE: Readers are correctly pointing out that this example differs significantly from most of our other examples of sexualization of food by not being degrading in the way many of the others were. I think this is more just a curious example of the wide array of foods we sexualize, as well as how silly a lot of sex tips in women’s magazines are.

Gwen Sharp is an associate professor of sociology at Nevada State College. You can follow her on Twitter at @gwensharpnv.

I bumped up against two pieces of information today regarding caloric intake. I can’t confirm either, but I found both quite interesting. First, State Info features a map showing the average number of calories consumed each day in different countries across the globe. In the U.S., for example, the average is 3,754, in Argentina it is 2,959, in China it is 2,940, and in Congo it is 1,606.  Citizens of some countries, then, eat more than twice as many calories as citizens of others.

The fact that the average in almost every country exceeds the 2,000 calorie goal suggested by the U.S. Food and Drug Administration is fascinating in itself.

I was surprised at the average number of calories consumed in the U.S., where I live.  But then I came across the second graphic at GOOD which purports to reveal the number of calories and distribution of food types in the average school lunch and prison meal.  The comparison between the two is interesting enough, but I was struck by just how high the numbers were.  An average of 1,400 calories in your typical school lunch may very well indeed translate into over 3,000 calories a day.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.