Ilari Sani sent in this vintage ad encouraging Americans to eat vegetables and “Toughen Up.”  Today salad is definitely considered “girl food,” and there are plenty of vintage examples in which meat was connected with strength and toughness (and, more generally, masculinity; see below).  This ad tries to contest that idea.  I wonder if the effort was successful in its day, or if it fell flat alongside the meat = real food narrative.


For vintage examples of meat being connected to masculinity, see here and here.  For contemporary examples, see here and here.

Found at Vintage Ads.


Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.