We’ve collected many images of the gendering and sexualization of food, where foods are turned into sexy female bodies or are shown alongside sexy women. Miriam sent us a link to Brick House Tavern & Tap, which markets itself as a Hooters-lite for-the-guys restaurant. The menu includes some sexualized elements, and is based on a clear gendering of items. Clearly it’s objectifying women (check out the website), but what interests me is the message we get about masculinity.
There are salads for men and women; the male version includes two types of meat and boiled egg:
Men are supposed to control things; foods are described as dominant or submissive. I presume the “man-cave” dish would fall into the dominant category:
Men’s foods are unhealthy. Steamed, rather than fried, options? Those are for the ladies:
Real manliness is associated with guns:
UPDATE: Reader Lisa says,
I thought the “gun show” reference was to biceps – e.g. men have muscles and women don’t. (e.g. Do you have your tickets to the gun show? har har har)
That makes total sense. I’ve had the good luck to never have heard that particular joke until now.
There’s also a class element:
And desserts are “the happy ending,” with “double d” cupcakes and “sweet, innocent” (girl)-next-door apple crumble:
It’s a common theme (see Lisa’s post on frozen dinners): real men need big meals with lots of meat. They don’t worry about health–they want you to deep-fry everything, dammit! Trying to eat a healthy, low-fat diet is for women. And foods are depicted as parts of women’s bodies (“double d”) or associated with sex (“the happy ending”).
See also Campbell’s ad saying beef soup is for men only.