food/agriculture

I bumped up against two pieces of information today regarding caloric intake. I can’t confirm either, but I found both quite interesting. First, State Info features a map showing the average number of calories consumed each day in different countries across the globe. In the U.S., for example, the average is 3,754, in Argentina it is 2,959, in China it is 2,940, and in Congo it is 1,606.  Citizens of some countries, then, eat more than twice as many calories as citizens of others.

The fact that the average in almost every country exceeds the 2,000 calorie goal suggested by the U.S. Food and Drug Administration is fascinating in itself.

I was surprised at the average number of calories consumed in the U.S., where I live.  But then I came across the second graphic at GOOD which purports to reveal the number of calories and distribution of food types in the average school lunch and prison meal.  The comparison between the two is interesting enough, but I was struck by just how high the numbers were.  An average of 1,400 calories in your typical school lunch may very well indeed translate into over 3,000 calories a day.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Jezebel.

gabrielleabelle sent in an online ad for Minute Maid orange juice that reinforces gender stereotypes, particularly that women are desperate to get married and feel competitive with one another regarding their progress toward this all-important goal. The ad is part of Minute Maid’s “Mmojo” campaign, which consists of ads showing people drinking Minute Maid and then instantly being more successful, desirable, and generally awesome. This ad included images of two people who clearly have lots of mmojo and asks how you compare. How could we tell? Well, the guy is covered in lipstick kisses and looks a little overwhelmed by the attention:

Now, how would we know a woman was magically charmed? Oh, that’s right — she’d have managed to get herself an engagement ring:

Because there would be no better proof of a woman’s magical powers than her ability to get a man to propose to her. I can’t even imagine how much mmojo another woman would have to have to top this.

In the U.S., Spam is usually considered a food for poor people; people make fun of it as an inexplicable meat. In contrast, Spam is very popular in South Korea. Spam was introduced to Korea during the Korean War (1950-1953) and today it is a popular food item loved by all walks of life. Growing up in Korea, I distinctly remember that it was “cool” to bring a slice of Spam in a lunch box when I was kids. Even today whenever I go home, my friends take me to eat a spicy Spam stew; it’s a special occasion.

Not at all considered a food for the poor or the “trashy,” as it commonly is in the U.S., in Korea Spam is a luxury item. Spam can be a great gift for your boss or your business clients. The photo below shows Spam for sale at a luxury hotel. The set on the top shelf cost about $60 and the set on the second sells for about $42.

Perceptions of Spam, then, are cultural. From an American perspective, the popularity and prestige of Spam in Korea may seem weird. But from a Korean perspective, it is perfectly sensible… and with boiled rice and kim-chi, totally delicious.

Sangyoub Park is an assistant professor of sociology at Washburn University, where he teaches Social Demography, Generations in the U.S. and Sociology of East Asia. His research interests include social capital, demographic trends, and post-Generation Y.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Photographer Peter Menzel has a habit of displaying people’s lives in illuminating ways.  Previously we highlighted a project in which he went around the world asking families to pose in front of their house with all of their stuff.  He now has a book, Hungry Planet, featuring photographs of families posting with a week’s worth of food.  It tells a fascinating qualitative and quantitative story of cultural gastronomical difference.

Go to Menzel’s website for more information.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

We’ve featured posts before on how chocolate is often marketed by linking it to sexual pleasure or presenting it as a substitute for love and romance, especially for women. And we’ve written about ejaculation imagery in ads.

John from Facile Gestures and YetAnotherGirl sent us an Australian commercial for Zokoko chocolates that dispenses with any subtlety when connecting their product to sex and ejaculation. It’s…something:

From Copyranter, via Gawker.

Last year I posted about a new ad campaign for Pretzel Crisps. The ads’ use of the phrase “you can never be too thin” inspired one man to alter one ad posted in NYC, including taping up images of news stories about individuals who have died of eating disorders. After the story got some attention, Snack Factory, the company that makes Pretzel Crisps, eventually apologized and said they were taking the ads down.

A victory, right? Except it seems like Snack Factory didn’t quite get the message. They replaced that ad with one that said “tastes as good as skinny feels.”

Dmitriy T.M. let us know that they then also released this ad, which similarly seemed to miss (or not care about) what the concerns were about the original:

So…they reinforced the message about thinness, and throw in an extra insult on top of it. Classy.

Via Jezebel.

Ria sent along an example of something simultaneously routine and jarring.  Disney princess grapes:

Thinking out loud here:  By now, in the U.S., we’re used to thinking about food being branded with mascots, movie/tv show characters, and even corporate entities.  When I posted about Cars– and Disney princess-themed diet snack packs, for example, it wasn’t the branding of food that interested me.  But there is something unfamiliar to me about the associating of grapes with Disney.  I think it has to do with the idea of processed versus “fresh” foods.  In this case, Disney is marking a (genetically-modified) natural product in its natural state.  This feels different than marking a brightly-colored, largely synthetic, already highly-branded foodstuff.  Can Disney really claim grapes?  Celery?  Red peppers?   To me, these are the last things in the grocery store that actually feel as if they come straight from the farmer.  Now they’re taking a detour through the happiest place on earth?

Ria links the new development in branding to the obesity panic and the push for kids to eat healthier food. And she’s suspicious of the linking of corporate interests to health.

What do think?  Are you as weirded out as I am?  Is Ria onto something?  What does it mean!?  What’s next?  Republican Party chicken breasts?  South Park brand brown rice?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Kristie C. sent in a Hardee’s commercial for their turkey burger that is an example of something we’ve talked about before: the conflation of women with food products to be consumed and the sexualization of both women and food in ads. But watch closely! It’s very subtle, so you might miss it the first time.