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In an interesting example of cultural borrowing/appropriation sent in by Catherine H., the Korean all-girl pop band T-ara imitates stereotypes of American Indians in their music video for their (strangely catchy) song, YaYaYa.

It’s difficult (for me) to know how these stereotypes of native North Americans “work” in Korea. It appears to mean something to Koreans, otherwise why use the imagery and narratives, but what? And how should Americans who oppose the stereotyping (and erasing of modern) Native Americans talk about this “borrowing”?

To get some perspective, I turned to James Turnbull.  Turnbull is behind the blog, The Grand Narrative, where he writes about Korean Sociology through the prism of pop culture.  This is what he had to say:

First, please note that T-Ara’s Yayaya is actually just one of several recent Korean music videos that have used Native-American imagery, and by no means the most offensive at that. For a list, see here, which points out that Indian Boy by MC Mong is much more problematic.

Second, so many Korean groups are being formed these days – over 30 new girl-groups in 2011 alone – that their management companies (most well-known Korean groups are completely “manufactured”) are in a constant battle to gain media attention for them. One way to do so is to regularly come up with new “concepts” for the group, of which a “cute” one incorporating Native-American imagery is just one possibility of many.

But thirdly and most importantly, it is no exaggeration to say that Korea is one of the least politically-correct societies out there, particularly in the ways in which non-Koreans are represented in popular-culture.

Often, this is completely innocent, most Koreans being ignorant of the connotations of Blackface for instance, or the passions Nazi imagery arouses in Western countries, to the extent that both are regularly found in popular culture and advertising. Indeed, I was especially struck once by reading of university students performing in Blackface at a festival because they thought Black audiences would like it, and would appreciate the interest in “their culture”. As the person who saw this wrote, this was not “offensive” per se, but it was certainly shocking.

Alternatively however, the ignorance can be willing. For example, last year the the Korean Overseas Information Service (KOIS) part of the Ministry of Culture, Sports and Tourism, produced an expensive “Visit Korea” ad which played on the likes of CNN and BBC World and so on, but which relied so heavily on patronizing stereotypes of non-Koreans that it would likely have put off more potential tourists than attracted them. Non-Koreans in the KOIS were consulted in the making however, and did warn the producers of this, but unfortunately their advice was rejected, either because a) Korean advertisers are notorious for producing things that would appeal primarily to Koreans, despite the actual target audience, and/or b) it didn’t jibe with the advertisers’ perceptions of non-Koreans and their wants or needs. (Both are persistent problems with Korean tourism advertisements.)

Finally, for the source of those perceptions, consider Korea’s extremely exclusionary “bloodline”-based nationalism andextremely homogenous population (less than 3% of Korea’s population are “foreign residents”, a third of which are ethnic Koreans from China). Consequently, Korean society is really only just beginning to grapple with the concept of multiculturalism, albeit with much urgency because of the sudden huge influx of brides from Southeast Asia in the last decade or so, with the populations of many rural communities close to becoming a third or even half non-ethnic Korean. Certainly, a great deal of progress has been made in integrating them and acknowledging what their cultures have to offer, but when Korean school textbooks extolled the virtues of being an ethnically homogenous society until as recently as 2006 (and see here for how Blacks and native-Americans were portrayed in school picture dictionaries at that time), then I’m sure you can appreciate that much still remains to be done to prevent prejudice against them, especially in how non-Koreans and cultures are portrayed in the media.

Which to be fair, nobody outside of Korea was at all concerned with until K-pop became popular!

Thank you, James!

We’re happy to hear your thoughts in the comment threads. The video:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Cyborgology.

My post today comes from a class on ableism and disabled bodies that I taught earlier this past semester in my Social Problems course. Its inception came from the point at which I wanted to introduce my students to Donna Haraway’s concept of cyborgs, because I saw some useful connections between one and the other.

My angle was to begin with the idea of able-bodied society’s instinctive, gut-level sense of discomfort and fear regarding disabled bodies, which is outlined in disability studies scholar Fiona Kumari Campbell’s book Contours of Ableism. Briefly, Campbell distinguishes between disableism, which are the set of discriminatory ideas and practices that construct the world in such a way that it favors the able-bodied and marginalizes the disabled, andableism, which is the set of constructed meanings that set disabled bodies themselves apart as objects of distaste and discomfort. In this sense, disabled bodies are imbued with a kind of queerness – they are Other in the most physical sense, outside and beyond accepted norms, unknown and unknowable, uncontrollable, disturbing in how difficult they are to pin down. Campbell identifies this quality of unknowability and uncontainability as especially, viscerally horrifying.

Campbell connects more directly to Haraway’s cyborgs when she opens a discussion of biotechnology and disabled bodies:

The fortunes of techno-science continue to disrupt the fixity of defining disability and normalcy especially within the arenas of law and bioethics. Whilst anomalous bodies are undecidable in being open to endless and differing interpretations, an essentialised disabled body is subjected to constant deferral – standing in reserve, awaiting and escaping able(edness) through morphing technologies and as such exists in an ontologically tentative or provisional state.

Anomalous and disabled bodies are both unsettling to the able-bodied, therefore, because they implicitly lay open to question our assumptions about essential definitions of embodied humanity. Throw technology into the mix and the questions become even more explicit. What is human? What does human mean? And where is the line between organic human and machine – if there even is one? Haraway’s position is, of course, that there is no meaningful line, and that we are all, in some sense, cyborgs — that the relationship between the organic and the machine is so complex that it is no longer sensible to attempt to untangle it. And thanks to advances in prostheses and other biotechnologies, the boundary between “disabled” and “augmented” is becoming increasingly problematic, despite the essentializing power that the label of “disabled” contains.

In order to introduce my students to the ideas behind the relationship of different kinds of organic bodies to different kinds of technology, and how we culturally process those embodied relationships, I invited them to consider the cases of two amputee athletes, Aimee Mullins and Oscar Pistorius.

Mullins and Pistorius present interesting examples. They are both known for being both accomplished athletes and for being physically attractive – Mullins has done modeling work. They present inspiring stories that have generated a fair amount of sports media coverage. And yet things have not been altogether smooth – there has been some controversy regarding the degree to which the carbon fiber prostheses they use for running confer any form of advantage on the runners who use them. Questions over the effect of the prostheses have threatened Pistorius’s bids to compete in the Olympics alongside able-bodied athletes.

I think the combination of positive and negative reactions is worth noting, in light of Campbell’s writing on culture and disability. Mullins and Pistorius are admired for “overcoming” a perceived disability, and this admiration feels especially safe for people embedded in able-bodied culture because they are conventionally attractive in every other respect. But this is a story with which we only feel comfortable provided that it doesn’t present any kind of threat to our conventional categories of abled and disabled bodies. It is unacceptable for a disabled body to be better at what it does than an abled body. It is even slightly uncomfortable when a disabled body manages to be “just as good”.

After the images of Mullins and Pistorius, I also showed my students this image of speed skater Apollo Ohno. Like the images of Mullins and Pistorius, Ohno’s body is explicitly being presented here as an attractive object. By most standards, Ohno is as able-bodied as one can get. But as I pointed out to my students, he manages this on the back of technology – on specially designed skates, in special aerodynamic suits, with the help of carefully balanced exercise and nutrition plans; almost no athlete is really “natural” anymore. But at least in part because of the closeness of his body to an able-bodied ideal, this presents no explicit threat to our categories. Ohno fits the accepted model of “human”. Who would look at him and doubt it? And if Mullins and Pistorius are perhaps not as close to that ideal, they at least fall into line with it, by virtue of the fact that they don’t explicitly question its legitimacy as an ideal – unless they seek to transcend it.

My point, in short, is this: we are uncomfortable with disabled bodies that question or trouble our accepted, hierarchical categories of abled and disabled, of human and non-human, of organic and machine. We are far more comfortable with them when they perform in such a way that they reinforce the supremacy of those categories. They become acceptable to us.

Sarah Wanenchak is a PhD student at the University of Maryland, College Park. Her research focuses on contentious politics and communications technology in a global context. She has also worked on the place of culture in combat and warfare, including the role of video games in modern war and meaning-making. She is an occasional blogger at Cyborgology.

In this two-and-a-half minutes of spoken word poetry, Dan Sully & Tim Stafford express their frustration with those who don’t take short men seriously.

Borrowed from The Social Complex, a heightism blog.  See also our guest posts from The Social Complex introducing the concept of heightism as a gendered prejudice and discussing heightism (and other icky stuff) at Hooters.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

In this minute-and-a-half, sociologist Nikki Jones talks about the way that the idea of the ghetto has been commodified — especially in rap and hip hop — in ways that informs Americans who don’t live in inner-city urban areas, but potentially mystifies the reality of that life as well:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Montclair SocioBlog and in Portuguese at Conhecimento Prudente.

This ad illustrates some sociological idea, something I could use in class. I’m just not sure what it is.  (You may have already seen it. It’s been around on the Internet for a few months.)

Yes, it’s a beer commercial, not a documentary, not “reality.”  But the couples are real and unscripted – like the victims in a “Candid Camera” bit (or the subjects in some social psychology experiments).  Real and unscripted too is our reaction as viewers.  I don’t know about you, but after the ad was over, I realized that I had shared something of the couples’ anxiety at being different and hence excluded.  The bikers are neutral, maybe they are even silently hostile, so when they suddenly became accepting, my sense of relief was palpable.  I laughed out loud.

So sociological point one is that we are social animals.  Excluded we feel fear, accepted and included we feel comfort.  Point two is that laughter is social.  Here (and in many other situations) it’s a kind of tension-meter.  There ad had no joke that I was laughing at.  It was just a release from tension.  No tension, no laughter.

The ad also illustrates “definition of the situation.”  The rigged set-up shatters the couples’ standard definition of going to the movies. They are anxious not just because they are different but because they nave no workable definition and therefore no clear sense of what to do.

Finally, the ad raises the issue of stereotypes.  Stereotypes may actually have some general statistical accuracy.  The trouble is that the stereotype converts a statistical tendency to absolute certainty.  We react as though we expect all members of the stereotype to be that way all the time or most of the time.  Is it reasonable when you see 148 bikers to be fearful even to the point of leaving (I think some of the couples didn’t take the available seats)?  You don’t need to have read Hunter S. Thompson  to know there is some truth in the image of bikers as above the mean on violence.  But in a theater where you find them quietly awaiting the movie?

What other sociological ideas does the ad suggest?

This U.K. commercial for Hovis brand bread takes world champion, four-time Olympic medalist, Victoria Pendleton… and turns her into a woman on a diet.

It begins with an image of her on a bicycle overlaid with her voice discussing the “focus, discipline, [and] determination” she needs to race well… and ends with her in the kitchen talking about how she needs to “stop snacking” and stay slim be cause she “wear[s] lycra for a living.”

Thanks to Rowan T. for the submission!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

The Society Pages editor and sociologist Doug Hartmann offers an explanation for why we love football in this one-minute clip:

The interview was filmed for a documentary about fan loyalty to the Minnesota Vikings during a losing season (Hartmann swears that he didn’t really mean it about the relative persistence of wives and religion):

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Citings and Sightings.

In an interview discussing whether teen sleepovers can actually prevent teen pregnancy, CNN’s Ali Velshi says flatly, “This is a little bit counter-intuitive.” But as his interviewee, UMass sociologist Amy Schalet (who wrote on this subject in Contexts in “Sex, Love, and Autonomy in the Teenage Sleepover” in the Summer of 2010), explains:

Let me clarify: it’s not a situation where everything goes… It’s definitely older teenage couples who have established relationships and whose parents have talked about contraception.

Which is to say, as Velshi puts it, sex and sex education in countries like the Netherlands, in which parents are more permissive—or as Schalet says, “parents are more connected with their kids”—about allowing boyfriends and girlfriends to sleep over, take “a holistic approach.”

Schalet’s research, explored more deeply in her new University of Chicago book Not Under My Roof, takes a look at American parenting practices surrounding teen sex and the practices of parents in other countries. Using in-depth interviews with parents and teens and a host of other data, she finds:

The takeaway for American parents… isn’t necessarily “You must permit sleepovers.” Many parents are going to say, “Not under my roof!” That’s why it’s the title of my book. The takeaway is that you can have more open conversations—you should probably have more open conversations—about what’s a good relationship, sex and contraception should go together, what does it mean to be “ready,” how to get rid of some of these damaging stereotypes (gender stereotypes). Those are all things that are going to help promote teenage health and better relationships between parents and kids.

Schalet is clear that parental approaches are nowhere near the only factor in the stark differences in teen pregnancy rates between the U.S. and the Netherlands, but says they are, in fact, particularly important. “Kids are having sex, clearly,” Velshi says. And that’s precisely the point, no matter whether parents believe their kids should be able to have sex in their own homes, Schalet believes: “I think what you emphasize is that, above all, the conversation is important, and the conversation itself does not make kids have sex.” Ideally, she points out, that conversation will take place at home with parents, but a holistic talk about sexuality, relationships, and health can also take place in schools, with clergy, and in many other locations.

Dr. Schalet on CNN (we apologize for the commercial):

Amy Schalet’s new book is Not Under My Roof: Parents, Teens, and the Culture of Sex.

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Letta Page is the Associate Editor and Producer of The Society Pages. She has a decade of experience in academic editing across a range of disciplines, including two years as the managing editor of Contexts. Page holds degrees in history and classical studies from Boston University and an art degree from the University of Minnesota.

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