Search results for embed

Since its release in November, Get Up!’s commercial supporting gay marriage in Australia has garnered substantial social media interest (over four million views on Youtube). The U.S. LGBT news magazine The Advocate called it “possibly the most beautiful ad for marriage equality we’ve seen” (source). Take a look:

From a sociological point of view, what is interesting about this ad is how it avoids the powerful, but charged language of equality and rights. Supporters of same-sex marriage typically frame their cause in terms of non-discrimination (“all people are equal”), non-interference or privacy (“how is my gay marriage affecting yours?”) or in terms of freedom of speech (“I should marry who I want”). See images of posters using this frame here and here.

Rights language such as this, however, comes with the potential of conflicts and trade-offs. Accordingly, opponents of same-sex marriage have often capitalized on this in their responses. This poster, for instance, expresses a fear or mockery of assertive, unbridled individualism. Posters with this frame here.

 This “Yes to Proposition 8” video is another good example. In it one woman claims that, if gay marriage is legal, her religious identity will be subject to discrimination and her freedom to speech will be contested.

The language used by the marriage equality movement, then, enables its opponents to re-frame their responses in the same type of language.

This is why the Get Up! commercial is a game changer. Instead of using “rights talk,” it keeps both words and slogans to a minimum. It uses visuals to embed the couple in a network of family and friends.  At the end, for example, the camera steps back to show not just the couple but a wider network of people who happily witness a marriage proposal. This approach implicates the happiness of not just two individuals, but a community.  The message is that gay marriage is not just about individual rights, but about collective celebration and social recognition.

—————————

Ridhi Kashyap is a researcher in the Migration Group at the Institute for Empirical and Applied Sociology in Bremen, Germany. She studied interdisciplinary social sciences at Harvard University, and was a human rights fellow there after graduating in 2010. She is actively interested in human rights, particularly as they implicate issues of gender, migration, and development.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Cross-posted at Reports from the Economic Front.

Here is a short (less than 4 minute) video that illustrates the fact that 53% of our tax dollars, conservatively estimated, go to finance our military.

And here is a link to a recent study by Robert Pollin and Heidi Garrett-Peltier on the employment effects of military spending versus alternative domestic spending priorities, in particular investments in clean energy, health care, and education.

The authors first examine the employment effects of spending $1 billion on the military versus spending the same amount on clean energy, health care, education or tax cuts.  The chart below shows their results.

Moreover, even though jobs in the military provide the highest levels of compensation, the authors still find that “investments in clean energy, health care and education create a much larger number of jobs across all pay ranges, including mid-range jobs (paying between $32,000 and $64,000) and high paying jobs (paying over $64,000).”

Let’s see if these facts come up in the next Congressional budget debate.

Twenty-three of you (a record I think) have sent in this clip of a little girl in a toy store critiquing the way the store is divided into pink princesses for girls and superheros for boys.  It’s heartwarming and inspiring to see a child offer a critical analysis of the world she lives in, something that most commentators have observed.

What I, and some of you, noticed was that her own analysis and that of the adult taking the video (presumably her Dad) differ.  And, believe it or not, her analysis is more correct than his.

Rightfully identifying what sociologists call “androcentrism,” she notes that girls like both girl and boy toys, but boys only like boy toys.  She says:

…because girls want superheros and the boys want superheros and the girls want pink stuff and the girls… and the boys want… and the boys don’t want pink stuff… (gently shaking her head back and forth)

Her Dad corrects her, saying “Boys, well, boys want both…”

But her Dad is wrong.  Boys in the U.S. are taught from a very early age to avoid everything associated with girls.  Being called a “girl” is, in itself, an insult to boys.  And the slurs “sissy” and “fag” are reserved for men who act feminine.  So, no, boys (who have learned the rules of how to be a boy) generally reject anything girly.  (Indeed, this was one of the themes of Jimmy Kimmel “bad present” prank played by parents on their kids.)

The girl’s Dad, however, articulates a symmetrical analysis. The idea is that there are gender stereotypes — ones that apply to boys and ones that apply to girls — and that both are inaccurate, unfair, and constraining.  His mistake is in missing the asymmetrical value placed on masculinity and femininity.  Boys and girls are simply not positioned equally in relationship to stereotypes of femininity and masculinity.

I have to admit, it’s pretty neat that she has picked up on this nuance so early. I wish most adults had her insight… and her passion:

Thanks to James, Julie G., Carly M., Brooklin N., BogganStoryTeller, Denise, Allie H., Yvonne R., Mark L., Karim S., Ann K., Lenny M., Isabeau P.-S., Daniel K., Marsha, Jay L., Shayna A.-S., Josh W., Kimberly L., Melissa, Colleen W., Simon G., and Brad for sending in the link!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

Enjoying a show last year at The Magic Castle, I was struck by the magician/assistant distinction.  The magician would make a dove disappear, and his assistant would suddenly reveal it in her possession.  “Who was doing magic,” I wondered? It looked like a team effort to me.

I was reminded of this distinction while watching an NPR short on artist Liu Bolin.  Bolin, we are told, “has a habit of painting himself” so as to disappear into his surroundings.  The idea is to illustrate the way in which humans are increasingly “merged” with their environment.

So how does he do it?  Well, it turns out that he doesn’t.  Instead, “assistants” spend hours painting him.  And someone else photographs him.  He just stands there.  Watch how the process is described in this one minute clip:

So what makes an artist?

One might argue that it was Bolin who had the idea to illustrate the contemporary human condition in this way. That the “art” in this work is really in his inspiration, while the “work” in this art is what is being done by the assistants. Yet clearly there is “art” in their work, too, given that they are to be credited for creating the eerie illusions with paint. Yet it is Bolin who is named as the artist; his assistants aren’t named at all.  What is it about the art world — or our world more generally — that makes this asymmetrical attribution go unnoticed so much of the time?

See also Hennessey Youngman on “How to make An Art.”

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

Last week Lisa posted about the racist “Asians in the Library” video from UCLA student Alexandra Wallace, and how the responses to it have often drawn on very sexist, demeaning language, as though the only way we know to combat one type of stereotyping or prejudice is to use another. Yuki T. send in a video response by slam poet Beau Sia that, as Yuki says, “stands out as a real examination of the white privilege and fear that underlies the racism that Alexandra Wallace displays,” rather than just trying to degrade or mock Alexandra in whatever way possible:

UPDATE: I found a transcript at dandelionchild, via Common Pitfalls of the Amateur Poet, though it appears the first place the transcript was posted was Madame Thursday. It’s after the jump. Thanks for reminding me, WellWheeled!

more...

For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

A good mockery can go a long way towards exposing cultural trends.  And this faux “Trailer for Every Oscar-Winning Movie Ever,” sent along by Ben N., does a fabulous job of revealing just how damn formulaic American movies can be.  It’s a treat:

See also: mocking tampon commercials.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

People seem to love to talk about human nature. But when they do, they often do so with the smallest of imaginations. The 10-minute video below suggests that scientists have only begun to understand what humans are capable of. Prepare to be amazed:

Via Oscillatory Thoughts.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

For the last week of December, we’re re-posting some of our favorite posts from 2011.

————————

Jay Livingston, at MontClair SocioBlog, alerted me to a fascinating phenomenon called “change blindness.”  The term refers to the fact that people must choose what to pay attention to in any given setting. Accordingly, when the details they’ve decided aren’t important change, they don’t notice. This often includes the very people they are interacting with.
In an experiment by psychologist Daniel Simons, an assistant behind a counter, pretending to sign students in for an experiment, is surreptitiously replaced by another person. A full three-quarters of the people don’t notice. Awesome:

Here is a shorter illustration of a similar experiment with the same results (pictured above):

If you haven’t had enough yet, here’s one more example that shows that you can even switch race and gender and it still works!

See also our post on Privilege and Perception.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.