Search results for The

In an interesting example of cultural borrowing/appropriation sent in by Catherine H., the Korean all-girl pop band T-ara imitates stereotypes of American Indians in their music video for their (strangely catchy) song, YaYaYa.

It’s difficult (for me) to know how these stereotypes of native North Americans “work” in Korea. It appears to mean something to Koreans, otherwise why use the imagery and narratives, but what? And how should Americans who oppose the stereotyping (and erasing of modern) Native Americans talk about this “borrowing”?

To get some perspective, I turned to James Turnbull.  Turnbull is behind the blog, The Grand Narrative, where he writes about Korean Sociology through the prism of pop culture.  This is what he had to say:

First, please note that T-Ara’s Yayaya is actually just one of several recent Korean music videos that have used Native-American imagery, and by no means the most offensive at that. For a list, see here, which points out that Indian Boy by MC Mong is much more problematic.

Second, so many Korean groups are being formed these days – over 30 new girl-groups in 2011 alone – that their management companies (most well-known Korean groups are completely “manufactured”) are in a constant battle to gain media attention for them. One way to do so is to regularly come up with new “concepts” for the group, of which a “cute” one incorporating Native-American imagery is just one possibility of many.

But thirdly and most importantly, it is no exaggeration to say that Korea is one of the least politically-correct societies out there, particularly in the ways in which non-Koreans are represented in popular-culture.

Often, this is completely innocent, most Koreans being ignorant of the connotations of Blackface for instance, or the passions Nazi imagery arouses in Western countries, to the extent that both are regularly found in popular culture and advertising. Indeed, I was especially struck once by reading of university students performing in Blackface at a festival because they thought Black audiences would like it, and would appreciate the interest in “their culture”. As the person who saw this wrote, this was not “offensive” per se, but it was certainly shocking.

Alternatively however, the ignorance can be willing. For example, last year the the Korean Overseas Information Service (KOIS) part of the Ministry of Culture, Sports and Tourism, produced an expensive “Visit Korea” ad which played on the likes of CNN and BBC World and so on, but which relied so heavily on patronizing stereotypes of non-Koreans that it would likely have put off more potential tourists than attracted them. Non-Koreans in the KOIS were consulted in the making however, and did warn the producers of this, but unfortunately their advice was rejected, either because a) Korean advertisers are notorious for producing things that would appeal primarily to Koreans, despite the actual target audience, and/or b) it didn’t jibe with the advertisers’ perceptions of non-Koreans and their wants or needs. (Both are persistent problems with Korean tourism advertisements.)

Finally, for the source of those perceptions, consider Korea’s extremely exclusionary “bloodline”-based nationalism andextremely homogenous population (less than 3% of Korea’s population are “foreign residents”, a third of which are ethnic Koreans from China). Consequently, Korean society is really only just beginning to grapple with the concept of multiculturalism, albeit with much urgency because of the sudden huge influx of brides from Southeast Asia in the last decade or so, with the populations of many rural communities close to becoming a third or even half non-ethnic Korean. Certainly, a great deal of progress has been made in integrating them and acknowledging what their cultures have to offer, but when Korean school textbooks extolled the virtues of being an ethnically homogenous society until as recently as 2006 (and see here for how Blacks and native-Americans were portrayed in school picture dictionaries at that time), then I’m sure you can appreciate that much still remains to be done to prevent prejudice against them, especially in how non-Koreans and cultures are portrayed in the media.

Which to be fair, nobody outside of Korea was at all concerned with until K-pop became popular!

Thank you, James!

We’re happy to hear your thoughts in the comment threads. The video:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Duane Reade (a drugstore chain) is welcoming weary New York City travelers on their subway ride with an advertisement playing into one of the most tired stereotypes – the emotional female eater. Take a look:

Don’t worry, the picture proclaims – by the fourth spoonful of our ice cream, you’ll begin to forget him! The gendered notions of this ad are clear, as it makes sure to emphasize that these issues of emotional eating are befalling women. ‘Him,’ we are supposed to assume, is the man who left/dumped/broke the heart of ‘you,’ the woman. And ‘you’ are coping with this tragedy, of course, by eating copious amounts of delicious ice cream – that’s how women deal with stress and disappointment, right?

Nothing here mentions taste or ingredients. This is an ad for a sugary stand-in to negate whatever distress a woman may be feeling, drawing on the idea that women use high-fat and/or sugary foods to fill an emotional void.

Emotional eating is a learned behavior. Like all learned behaviors, it is reinforced with supportive messages that can be both direct and subliminal. This ad isn’t trying anything new – media critics, most notably Jean Kilbourne, have for years been pointing out the tactic of equating a food item to an object of affection or even love, one that can stand in for a partner that a woman sees as falling short or who has deserted her. Movies and TV shows so often portray  women nursing broken hearts being offered a pint of ice cream or other food by their friends (see: the entire Bridget Jones franchise) that The Big Bang Theory mocked the trope.

The association in the Duane Reade ad implies that a woman’s desire for intimacy isn’t something dynamic and fulfilling, based on a real connection with a human being, but rather a desire that can be filled with anything that won’t desert her, or that can be easily replenished, drawing on larger cultural message and stereotype of men being unable to emotionally connect and of women being too needy.

—————

Larkin Callaghan is a doctoral student at Columbia University studying health behavior and education, with a focus on female adolescent health. She is currently working on her dissertation which explores the relationship between sub-clinical disordered eating behaviors and high-risk sex behavior, substance use, violence, and suicide. You can follow her on Twitter, Tumblr, and at her blog.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

2012

• A Balanced Look at Female Genital “Mutilation”
• Selective Transparency in an Egg Marketing Campaign
• Pennsylvania Public Service Announcement Blames Rape Victims
• “Photoshop by Adobé” Parodies beauty Products
• A Theater Full of Bikers: What Would You Do?

Bo  Novak snapped this photograph of a Bosch ad in a storefront in Bath, U.K.  “125 years of evolution,” but apparently men still haven’t figured out how to use the washing machine.

See also Laundry: Women Have Always Done It.  At our Pinterest page, you can browse all of our examples of gendered housework and childcare.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Another example, forwarded by Aaron P., of the trivialization of holidays meant to celebrate the triumphs of the marginalized:

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

If you’re looking for basic global demographic information, World Health Rankings provides a great overview, using World Health Organization, World Bank, UNESCO, and other data. The website allows you to select a country, then provides a detailed breakdown of many demographic details, such as population pyramids (you can select different years in the past, or look at predictions for the future), leading causes of death, etc. Here’s the 2010 population pyramid for the U.S.:

You can also easily access all the age pyramids here. The 2020 projections for Brazil show the changing demographics due to the dramatic decrease in the fertility rate, which Lisa posted about this weekend:

There’s an interactive map of the top 15 causes of death in the U.S., allowing you to look at variations by county. Here’s the map of deaths due to heart disease, with Clark County, Nevada, highlighted:

You can also look at life expectancy for different nations for every decade between 1960 and 20101, a “real-time” clock that tracks global deaths (you can look at how many have died in the last year or month, or you can click “now” and reset the clock and watch as the clock estimate how many people die of various causes of death worldwide), and maps showing the prevalence of various causes of death around the world. Lots of neat representations of rather depressing information.

Also, as I wrote this post I realized that now every time I see a population pyramid of the U.S., Community‘s song “Baby Boomer Santa” is going to play through my head.

Cross-posted at Cyborgology.

My post today comes from a class on ableism and disabled bodies that I taught earlier this past semester in my Social Problems course. Its inception came from the point at which I wanted to introduce my students to Donna Haraway’s concept of cyborgs, because I saw some useful connections between one and the other.

My angle was to begin with the idea of able-bodied society’s instinctive, gut-level sense of discomfort and fear regarding disabled bodies, which is outlined in disability studies scholar Fiona Kumari Campbell’s book Contours of Ableism. Briefly, Campbell distinguishes between disableism, which are the set of discriminatory ideas and practices that construct the world in such a way that it favors the able-bodied and marginalizes the disabled, andableism, which is the set of constructed meanings that set disabled bodies themselves apart as objects of distaste and discomfort. In this sense, disabled bodies are imbued with a kind of queerness – they are Other in the most physical sense, outside and beyond accepted norms, unknown and unknowable, uncontrollable, disturbing in how difficult they are to pin down. Campbell identifies this quality of unknowability and uncontainability as especially, viscerally horrifying.

Campbell connects more directly to Haraway’s cyborgs when she opens a discussion of biotechnology and disabled bodies:

The fortunes of techno-science continue to disrupt the fixity of defining disability and normalcy especially within the arenas of law and bioethics. Whilst anomalous bodies are undecidable in being open to endless and differing interpretations, an essentialised disabled body is subjected to constant deferral – standing in reserve, awaiting and escaping able(edness) through morphing technologies and as such exists in an ontologically tentative or provisional state.

Anomalous and disabled bodies are both unsettling to the able-bodied, therefore, because they implicitly lay open to question our assumptions about essential definitions of embodied humanity. Throw technology into the mix and the questions become even more explicit. What is human? What does human mean? And where is the line between organic human and machine – if there even is one? Haraway’s position is, of course, that there is no meaningful line, and that we are all, in some sense, cyborgs — that the relationship between the organic and the machine is so complex that it is no longer sensible to attempt to untangle it. And thanks to advances in prostheses and other biotechnologies, the boundary between “disabled” and “augmented” is becoming increasingly problematic, despite the essentializing power that the label of “disabled” contains.

In order to introduce my students to the ideas behind the relationship of different kinds of organic bodies to different kinds of technology, and how we culturally process those embodied relationships, I invited them to consider the cases of two amputee athletes, Aimee Mullins and Oscar Pistorius.

Mullins and Pistorius present interesting examples. They are both known for being both accomplished athletes and for being physically attractive – Mullins has done modeling work. They present inspiring stories that have generated a fair amount of sports media coverage. And yet things have not been altogether smooth – there has been some controversy regarding the degree to which the carbon fiber prostheses they use for running confer any form of advantage on the runners who use them. Questions over the effect of the prostheses have threatened Pistorius’s bids to compete in the Olympics alongside able-bodied athletes.

I think the combination of positive and negative reactions is worth noting, in light of Campbell’s writing on culture and disability. Mullins and Pistorius are admired for “overcoming” a perceived disability, and this admiration feels especially safe for people embedded in able-bodied culture because they are conventionally attractive in every other respect. But this is a story with which we only feel comfortable provided that it doesn’t present any kind of threat to our conventional categories of abled and disabled bodies. It is unacceptable for a disabled body to be better at what it does than an abled body. It is even slightly uncomfortable when a disabled body manages to be “just as good”.

After the images of Mullins and Pistorius, I also showed my students this image of speed skater Apollo Ohno. Like the images of Mullins and Pistorius, Ohno’s body is explicitly being presented here as an attractive object. By most standards, Ohno is as able-bodied as one can get. But as I pointed out to my students, he manages this on the back of technology – on specially designed skates, in special aerodynamic suits, with the help of carefully balanced exercise and nutrition plans; almost no athlete is really “natural” anymore. But at least in part because of the closeness of his body to an able-bodied ideal, this presents no explicit threat to our categories. Ohno fits the accepted model of “human”. Who would look at him and doubt it? And if Mullins and Pistorius are perhaps not as close to that ideal, they at least fall into line with it, by virtue of the fact that they don’t explicitly question its legitimacy as an ideal – unless they seek to transcend it.

My point, in short, is this: we are uncomfortable with disabled bodies that question or trouble our accepted, hierarchical categories of abled and disabled, of human and non-human, of organic and machine. We are far more comfortable with them when they perform in such a way that they reinforce the supremacy of those categories. They become acceptable to us.

Sarah Wanenchak is a PhD student at the University of Maryland, College Park. Her research focuses on contentious politics and communications technology in a global context. She has also worked on the place of culture in combat and warfare, including the role of video games in modern war and meaning-making. She is an occasional blogger at Cyborgology.

In this two-and-a-half minutes of spoken word poetry, Dan Sully & Tim Stafford express their frustration with those who don’t take short men seriously.

Borrowed from The Social Complex, a heightism blog.  See also our guest posts from The Social Complex introducing the concept of heightism as a gendered prejudice and discussing heightism (and other icky stuff) at Hooters.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.