Nora H. sent in this excellent example of how advertisers gender chores. The ad goes through how generations and generations of women have done laundry.

For more examples, see these: one, two, three, four, five, six, seven, eight, nine, ten, eleven, twelve, thirteen, fourteen,.

See also our posts about how funny it is when men do housework: one, two, here, and three.

Lisa Wade, PhD is a Visiting Scholar at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming Introduction to Sociology text. You can follow her on Twitter, Facebook, and Instagram.