Search results for valentines day

Roisin O’R. sent in a great example of the heteronormativity pervasive in Valentine’s Day marketing.  These “dark chocolate dippers” are designed to be dipped into hot milk and melted into hot chocolate.  Seeing them at a UK health food store, Roisin noticed that they came packaged in boy-girl sets:

She sent a note to the company and asked why they don’t just sell the sticks individually so that the product would be open to gay and lesbian couples (and, for that matter, polyamorous relationships or people who just want to include their kids or grandma).  Roisin writes that the company said that:

…they were “following the market” and if I knew of any stores that would want “his n his or hers n hers” to let them know. They missed my point.

Sometimes it’s the little things that make people feel excluded, invisible, unimportant, or unwelcome.

For more examples of heteronormativity, see our posts on sea monkeys and more, cell phones for kids, and signing up for Trillian.  Also see our post destabilizing heteronormativity with birdies!

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Members of PIKE fraternity at the University of California, San Diego came under fire this month for hosting a party, called” The Compton Cookout,” designed to mock black Americans and Black history month (less than 2% of UCSD students are black).  People are shocked and horrified, and rightly so, though it’s just one in what seems to be a constant stream of such parties.  Becca C. asked us to post about it.

Its Facebook page shown below (which, interestingly, is part of what made the party visible enough to protest) explicitly describes how people are to dress and act (trigger warning; it’s quite upsetting):

February marks a very important month in American society. No, i’m not referring to Valentines day or Presidents day. I’m talking about Black History month. As a time to celebrate and in hopes of showing respect, the Regents community cordially invites you to its very first Compton Cookout.

For guys: I expect all males to be rockin Jersey’s, stuntin’ up in ya White T (XXXL smallest size acceptable), anything FUBU, Ecko, Rockawear, High/low top Jordans or Dunks, Chains, Jorts, stunner shades, 59 50 hats, Tats, etc.

For girls: For those of you who are unfamiliar with ghetto chicks-Ghetto chicks usually have gold teeth, start fights and drama, and wear cheap clothes – they consider Baby Phat to be high class and expensive couture. They also have short, nappy hair, and usually wear cheap weave, usually in bad colors, such as purple or bright red. They look and act similar to Shenaynay, and speak very loudly, while rolling their neck, and waving their finger in your face. Ghetto chicks have a very limited vocabulary, and attempt to make up for it, by forming new words, such as “constipulated”, or simply cursing persistently, or using other types of vulgarities, and making noises, such as “hmmg!”, or smacking their lips, and making other angry noises, grunts, and faces. The objective is for all you lovely ladies to look, act, and essentially take on these “respectable” qualities throughout the day (transcription borrowed from Threadbared).

The page:

When the first Facebook page was taken down, a student put up a second page in objection (Compton Cookout Part Deux: First Amendment Pride):

A diverse group of students, with the support of many faculty, protested the administration’s slow response to the event (chronicled at Stop Racism UCSD). But the vocal resistance to the overt prejudice and hateful stereotyping created a counter-resistance.  A student-run TV station defended the party with racial epithets and, then, a student hung a noose in the library:

UPDATE (Mar. ’10): This was followed by a KKK hood, made from a pillow case, found on a campus statue’s head (hap tip to Becca).

This is sociologically interesting because it illustrates the backlash phenomenon.  Backlash is a common response to any effort to point out or undermine prejudice, discrimination, and inequality.  We’ve posted about it in response to racist products (Mr. Wasabi, the Black “Lil’ Monkey” doll, and the Obama sock monkey) as well as anti-rape campaigns.  As I wrote in a previous post:

…resistance to oppression is met with counter-resistance.  Until inequality is challenged, things often seem to be just fine; when groups stand up and demand equality, we suddenly see how fiercely people will defend their privilege.

Remember, the Klu Klux Klan emerged only after slaves had been emancipated; whites didn’t need to put black people in their place when they were in their place.  Those who are protesting the Compton Cookout, by not standing by and letting the (largely white) administration address (or fail to address) the party as it pleases, are refusing to stay in their place.  The backlash is proof that they are actually perceived to be a threat.

NOTE: A commenter claims that the party was organized by the PIKE, SIGMA CHI and SIGMA NU fraternities, not just the PIKE fraternity.  I read in a news report that it was PIKE, but it could be wrong.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

SocImages News:

• The Washington Post name-dropped SocImages in its article on this year’s female-friendly Super Bowl commercials, specifically our collection of ejaculation imagery in ads.
• I weighed in on Valentine’s Day at the Bitch podcast, Popaganda.
• I was able to contribute to articles at the Greatist (Are We Seriously Not Having Better Sex Than Our Parents?) and  Los Angeles Magazine (The Trouble with Oxy).
• And I recorded a conversation with the guys behind the new Dad’s Home podcast. Looking forward to hearing it!

You like!  Here are our most appreciated posts this month:

We had one BIG winner this month! In “Where Do Negative Stereotypes about Feminists Come From,” I collected some pre-1920s anti-suffrage propaganda that revealed that stereotypes about feminists are 100 years old or more.  It got 5,200 likes here on SocImages and 16,250 notes on our Tumblr. Thanks everybody!

Editor’s pick:

My favorite was the one about tomatoes.

Upcoming Lectures and Appearances:

• If anyone’s going to MSS this year, I’d love to say “hi”! I’ll be giving a plenary on March 27th titled “Doing Public Sociology: Notes from a Practitioner.”
• Afterward I’ll be dropping by to the University of Missouri, Columbia to give a talk on hookup culture. Drop me a line if you’d like to meet up!

Follow us!

• SocImages is on Twitter, Facebook, Tumblr, and Pinterest.
• I’m on Facebook and and Twitter.
• More of the team! @gwensharpnv, @familyunequal, and @jaylivingston

Finally…

I’ve started a little side project. Just a place to store and collect my thoughts about New Orleans. Most of what’s on there now has already been posted here, and I can’t promise that won’t be the case for what comes next. But if you’d like to follow along, please be my guest. It’s part of my long-term fantasy of writing a social science-inspired guidebook to the city. You know, for nerds.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

CollegeHumor posted a set of fake Puritan-themed Valentine’s Day cards.  They’re a humorous way of reminding us that our intensive focus on romantic love as a driving force for sex and marriage is, in fact, quite new.

When the Puritans landed on the rocky east coast of America in the 1600s, they brought with them the belief that sex should be restricted to intercourse in marriage, hence the sentiment on the left. All non-marital and non-reproductive sexual activities were forbidden, including pre- and extra-marital sex, homosexual sex, masturbation, and oral or anal sex (even if married).   Violations of the rules were punished by fines, whipping, public shaming (yes, with “scarlet letters”), ostracism, or even death.

Alongside religion, there were practical reasons why the Puritans were so darn puritanical.  Colonizing the U.S. was a dangerous job; lots of people were dying from exposure, starvation, illness, and war.  Babies replenished the labor supply, motivating the Puritans to channel the sex drive towards the one sexual activity that made babies: intercourse. Accordingly, having intercourse with your spouse wasn’t only allowed, it was essential; women could divorce men who had proven impotent.  

The Puritans also married primarily to form practical partnerships for bearing children and mutual survival, hence the sentiment in the card on the right.

The idea that love should be the basis for marriage didn’t take hold until the Victorian era, when industrialization was changing the value of children.  Useful on the farm, children were suddenly became a burden in expensive and overcrowded lodgings.  This gave couples a new reason to limit the number of children they had and, because industrial production had made condoms increasingly cheap and effective, they could.  Marital fertility rates dropped precipitously between 1800 and 1900: from 6+ children/woman to 3 1/2 in the U.S., England, and Wales.

In this context, a Puritan sexual ethic that restricted sex to efforts to make babies just didn’t make sense. People needed a new logic to guide sexual activity: the answer was love. Over the course of the 1800s, Victorians slowly abandoned the Puritan idea that sex was only for reproduction, embracing instead the now familiar idea that sex could be an expression of love and a source of pleasure, an idea that still resonates strongly today.

That’s at least part of the story anyway.

Sources:

Bremer, Francis J., and Tom Webster.  2006. Puritans and Puritanism in Europe and America: A Comprehensive Encyclopedia. SantaBarbara: ABC-CLIO, Inc.

D’Emilio, John & Estelle Freedman. 1997. Intimate Matters: A History of Sexuality in America. Chicago: University of Chicago Press.

Freedman, Estelle. 1982. Sexuality in Nineteenth Century America: Behavior, Ideology, and Politics. Reviews in American History 10, 4: 196-215.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

On previous Valentine’s Days, we’ve featured vintage holiday cards caricaturing African Americans, Asian Americans, and American Indians.  This year I stumbled upon a card that draws upon stereotypes of the Scottish.

Though it has largely disappeared as a well-known stereotype, at one time in American/British history, the Scottish were stereotyped as cheap.  Accordingly, this 1932 Scotch-themed valentine boasts that it’s box of dates (a type of dried fruit) can last all year if “ye use them sparingly.” A great example of a bygone stereotype (I think):

Valentine found at Kitsch Slapped.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

It is Easter Sunday. How about other places on the globe such as Japan? Christians are less than 1% of the population of Japan.  Yet, because of globalization, geographic locations plays less and less of a role in defining culture.  Many people around the world now consume the same food, clothing, music, movies, and technology.

Global corporations play a role in transmitting culture from place to place.  Recently, American corporations in Japan have been trying to popularize and commercialize Easter.  Disney’s theme park in Tokyo, for example, has promoted Easter with the Disney Easter Wonderland since 2010:

Likewise, beginning last year, Baskin Robbins has been promoting the holiday.  This year they have a month-long Wonderful Easter Campaign:

It will be very interesting to see how Easter becomes part of Japanese culture.  When the Japanese adopted Valentine’s day, for example, they added their own twist.  Women are expected to give chocolate to men; men are supposed to return the favor by giving candy to women on March 14th, White Day.  I would not be surprised to find that Easter becomes popular in Japan, but celebrated with a twist – a Japanese flavor.

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Sangyoub Park is an assistant professor of sociology at Washburn University, where he teaches Social Demography, Generations in the U.S. and Sociology of East Asia. His research interests include social capital, demographic trends, and post-Generation Y.

Lauren S. sent us a fun illustration of the social construction of chocolate. She writes:

Dove Promises, as it happens, contain a printed message beneath their individual foil wrappings—a message which, according to the cloying copy on the back of the package, “is filled with thoughts of joy and strength, along with positive reflections that will inspire you each day”. Fair enough. Mine was some tripe about rainbows. My boyfriend’s, on the other hand, was an amusing bit of gender assumption:

So in case the name “Dove Promises,” the cursive writing, and the heart shapes didn’t give it away, Dove brand chocolate is FOR GIRLS ONLY. Notice also that Dove is commandeering pseudo-feminist notions of girl power.

Lauren also observes the interesting marketing effort in the second phrase, “You deserve this!”

I immediately thought of Jean Kilbourne’s Can’t Buy My Love… and its emphasis upon the seductive marketing of indulgent food specifically to women… the “inspiring” message was a tired re-tread of that same old idea in which food advertisers so often seem to engage: these are “women’s” foods, and the “joy and strength” you’re missing in your life can be found right here in this bit of dark, rich chocolate, so go ahead, girl, indulge. You can always throw your money at the diet industry afterward.

Thanks Lauren!

For more on the social construction of chocolate: a gender-reversed vintage ad, a contemporary gender-“reversal” in Japan, cupcakes for men, and chocolates in the tampon aisle.

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.