It is Easter Sunday. How about other places on the globe such as Japan? Christians are less than 1% of the population of Japan. Yet, because of globalization, geographic locations plays less and less of a role in defining culture. Many people around the world now consume the same food, clothing, music, movies, and technology.
Global corporations play a role in transmitting culture from place to place. Recently, American corporations in Japan have been trying to popularize and commercialize Easter. Disney’s theme park in Tokyo, for example, has promoted Easter with the Disney Easter Wonderland since 2010:
Likewise, beginning last year, Baskin Robbins has been promoting the holiday. This year they have a month-long Wonderful Easter Campaign:
It will be very interesting to see how Easter becomes part of Japanese culture. When the Japanese adopted Valentine’s day, for example, they added their own twist. Women are expected to give chocolate to men; men are supposed to return the favor by giving candy to women on March 14th, White Day. I would not be surprised to find that Easter becomes popular in Japan, but celebrated with a twist – a Japanese flavor.
Sangyoub Park is an assistant professor of sociology at Washburn University, where he teaches Social Demography, Generations in the U.S. and Sociology of East Asia. His research interests include social capital, demographic trends, and post-Generation Y.