Before there were flight attendants, there were stewardesses.  Below a vintage commercial for airlines (found here thanks to AdFreak, see also this print ad):

While pressure on airlines to be less sexist means that we don’t see ads like this anymore, Stephen W. alerted us to the ongoing sexism in “general aviation,” that is private planes and jets owned by individuals and companies.

Airports have FBOs (or “fixed based operators”) which are, essentially, glorified gas stations for planes.  A private pilot can choose which airport and thus FBO, or which FBO at which airport, to patronize.  So FBOs will compete for customers.  Stephen pointed to one strategy: plying pilots, assumed to be men, with sex.

This website allows pilots to see what “FBO Girls” all over the country, the women working behind the counters at FBOs, look like.  Another website, FBO Hotties, allows pilots to submit their favorite girls.

Flower Aviation promises that you will be guided into your parking spot by “girls in short ‘skorts’ and tank tops.”

Here are some of the images from the website, notice that when you spend money on fuel, they reward you with red meat (and fresh baked chocolate chip cookies):

So, there you have it.  Private aviation, still very much a man’s world.

Other than the objectification, I think an interesting sociological question might be: Why have the airlines dropped overt sexist advertising, while general aviation has not? One possibility is that general aviation is, literally, less public and, thus, less vulnerable to public censor. Another may be that pilots are still overwhelmingly men, unlike the customers served by airlines, and so there may still be profit in sexism for general aviation, but not in commercial aviation. I’d welcome your thoughts as well.

Yesterday Colin Powell endorsed Barack Obama for President.  In the cartoon below, syndicated cartoonist Gordon Campbell compares Powell to Benedicte Arnold, a general in the American Revolutionary War who defected to the British Empire.  So, Powell’s endorsement makes him a traitor.   Comments after the image.

As Rob Tornoe discusses at Politicker, this feeds into the idea that Obama isn’t a real American and, accordingly, neither is Powell.  That this is about skin color is revealed by the fact that he put Arnold in blackface. and uses the term “Race Patriot.”  The implication is, Powell is endorsing Obama because he’s black and that’s treason (i.e, anti-white and therefore anti-American).

It also speaks to white privilege and a phenomenon I’ve seen elsewhere during this election.  It is white privilege to be able to vote for Obama without your endorsement being attributed to the color of your skin.

(Found via Jezebel.)

Demonizing Obama by demonizing youth, of course.  The text compares Barrack Obama [sic.] to Marx, Stalin, Hitler, Mussolini, and Castro and says that “Each and every one called upon youth movements!”

According to Shakesville, this was spotted in the John McCain campaign office in Pompano Beach, Florida.

Muriel M. M. went to a Palin rally and sent us her pictures and thoughts.  She says that she waited three and a half hours to hear Palin speak and then left in frustration; so there will be no pictures of Palin.  She did, however, make some observations about how people were showing support for Palin.

First, she thought the pins were interesting.   Notice the gender binary and heteronormativity in this first pin (the “hero” and the “mom”):

Muriel noted that in the “Read my Lipstick” pin (below), Palin is looking at the viewer, not where she is aiming.  It also reads “Change is Coming.”  I hope it’s not coming down the barrell of a gun.  Just saying.

The other pin (also below) reads “You Go Girl,” playing on the shallow when-women-do-what-men-do-we-should-be-proud-of-their-cute-adorable-selves version of feminism that actually trivializes women.

Second, Muriel reports that there was A LOT of pink at the event–“hats, ribbons, Tshirts… pins”–and that this is in stark contrast to Hillary Clinton events, which downplayed the femininity thing.

Finally, Muriel explains that women, often ones wearing no make-up at all, would hold “…lipsticks high in the air like you would do if you were at a concert and holding up a lighter.”

Fascinating.  Thanks Muriel!

More pins (found here):

I’ve been thinking a lot lately about how certain characteristics–like intelligence, artistic talent, and athleticism–are often understood to be inborn, innate, or natural.  If intelligence, for example, is believed to be inborn, the idea that people can nurture their intelligence and get smarter can get lost.  In which case, it might seem to be a fool’s errand to work to become better at things in which we don’t believe we are naturally gifted.  What potential could we collectively tap if we believed, instead, that the intelligence, artistic talent, and athleticism in each of us could be grown through effort?

I was reminded of these thoughts by this Nike commercial called “Fate” (found here).  Comments after the video:

This commercial posits that LaDainian Tomlinson and Troy Polamalu were born to play football.  Such a narrative erases all of the incredibly hard physical and mental work that Polamalu and Tomlinson no doubt put in over their lives, at the same time that it discourages anyone who does not believe that “fate” has been so kind from trying to develop their own athletic ability.

This New York Times article discusses the cigarette industries co-optation of nascent feminism.  Hat tip to Jezebel, where Sadie writes:

In the early 20th century, smoking was regarded as unladylike. In the 1920[s], realizing they were missing out on millions of potential customers PR expert Edward Bernays encouraged the American Tobacco Company to play on women’s nascent sense of modern independence… and the smoking feminist was born!

Also in co-opting feminism: make-up, more make-up and, of course, botox; cars and bras; more cigarettes; cleaning products, eyeglasses, and pants; diamond rings; credit cards, cigarettes, and cars; easing kitchen duty; and fashion (I think).

The sexualized campaign against breast cancer (i.e., “save the tatas”) is fascinating.  Why should we care about breast cancer?  Because we think boobs are hot and we like to put them in our mouths.

I think it’s the ad companies that win.  This bottled water advertisement (found here) gets to be simultaneously socially conscious and titillating:

Also in breast cancer awareness and advertising: if men had boobs, they’d care about breast cancer, gender symbolism in breast cancer ads, and objectification in the service of breast cancer awareness.

Also don’t miss boobsboobsboobsboobsboobsboobsboobsboobsboobs.

According to the U.S Bureau of Labor Statistics, weekly earnings rose 0.9 percent last year and the overall inflation rate was 4.1:

Found at Everyday Sociology.  Click to enlarge.