The way that Jessica Alba uses her will (she goes after what she wants) to pursue make-up, of all things, reminds me of these, these, this, and these examples of the commodification of feminism.
"And who's gonna make sure that happens?... Me."
... or possibly her team of makeup artists?
Seriously (OT I know, but I'm curious) am I missing the point of this product? Does your foundation color change from day to day? Or are you buying a tube of makeup that's mostly filled with colors you won't use?
[...] in co-opting feminism: make-up, more make-up and, of course, botox; cars and bras; more cigarettes; cleaning products, [...]
[...] contemporary examples, see these posts on make up (here and here), botox, cigarettes (here and here), right-hand diamond rings, cooking and cleaning [...]
[...] co-optation, see these posts using feminism to sell guns (here and here), beauty products (here and here), botox, diamond rings, cars and credit cards, cars and bras, pornography, cleaning products, [...]
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