This is a screen shot of McCain’s appearance on The View. I thought it nicely demonstrated both rules of femininity and the breaking of rules.  Notice how all of the women, with the exception of Whoopi, have beautifully crossed legs aimed towards McCain so as to express interest.  Whoopi, in contrast, is resisting conventional expectations by taking a masculine pose (ankle on knee) aimed away from McCain.  (Of course, Whoopi as been seen taking controversial “positions” before.)  Finally, McCain himself appears to be failing to live up to normative standards of masculinity in matching the leg cross of his female hosts.  (See the second video in this post about anxiety over masculine leg crossing.)

I’ll grant that Whoopi doesn’t hold this pose:

Though she appears to be the only one who appears to pose according to comfort:

Still stolen from videos at Perez.


In this election, no one wants to be “elitist.” You know, the kind of person who went to an Ivy League, speaks perfect English, and avoids processed foods like high-fructose corn syrup.

Ben O. sent us these two ads, made by the Corn Refiners association, in which two historically marginalized groups–women and blacks–get it over on historically privileged groups–men and whites respectively–by exposing their obsessive-health-food-mania. Ben writes:

…the implication is that critics of [high-fructose corn syrup] HFCS are privileged (white and/or male) people who are condescending to inform black and/or female people that HFCS is bad, although they’re not only paternalistic but ignorant. And in both ads, standing up for the supposed virtues of high-fructose corn syrup appears to be an empowering action.

[youtube]https://www.youtube.com/watch?v=gxH[/youtube]

[youtube]https://www.youtube.com/watch?v=lQ-ByUx552s[/youtube]

Nice observation, Ben!

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Stephen W. sent us this picture of the “Hispanic” foods aisle at a Walmart in Sioux Falls, South Dakota:

Why is this odd? 

The word “Hispanic” was actually invented by the U.S. government to mean Spanish-speaking.  The government invented it for the census because they wanted to be able to label and identify all Spanish speakers.  “Hispanic,” then, unlike the terms “Latino” or “Chicano,” is not an identity that originated among those to whom it applies.  Further, though it is sometimes used as a euphemism for “Mexican” or “Latino,” Spanish is only spoken in Latin America because of the conquest of parts of Latin America by Spain.

Given the history and use of this term, what would “Hispanic” food be?!  (According to Walmart, it’s salsa and tacos.)

NEW: Another use of the term “Hispanic.”  This time on a bag of peanuts passed out on a Southwest Airlines flight. 

From a press release by Southwest Airlines about their celebration of Southwest Airlines:

Southwest Airlines shares its passion for Hispanic Heritage Month with our internal and external Customers by hosting celebrations in our Hispanic focus markets. Local Employees kick off the festivities by partnering with local organizations, and at airports, with gate games, Mariachi music, authentic foods, and distributing commemorative T-shirts and lapel pins emblazoned with our Hispanic Heritage Month message “Celebremos Tu Herencia,” “We Celebrate Your Heritage.” Hispanic Heritage month posters also are on display during this month-long celebration. Finally, be on the lookout for Southwest’s Hispanic Heritage Month specialty packaged peanuts! (emphasis mine)

Thanks to Stephen W. for this link, too!

At first I thought this ad (found at Jezebel) creeped me out because of the equation: Disney princess + girl power. But then I remembered that that’s pretty much been the whole Disney princess gimmick since, oh, Sleeping Beauty or so. Then it hit me. It’s the infantilization.  Disney princess + adult woman = shivers up my spine.  Is it just me?

Text:

I learned a long time ago that a true princess makes her own happy ending.  So I train.  I sweat.  I succeed.  That’s my fairytale. A nd with a new Disney half marathon celebrating women, it makes my commitment worth it.  It’s not just a race… it’s a reflection of me.

From the Disney Princess Half Marathon website:

The Inaugural 2009 Disney’s Princess Half Marathon Weekend will bring women of all ages together to participate in a magical event designed just for them. The Disney Princesses are the inspiration for the weekend’s events and will focus on the attributes every princess possesses: commitment, courage, determination, fantasy, perseverance, and strength. Every woman is a princess, which princess are you?

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Click here if this second video doesn’t come up.

NEW! Bumpersticker for sale at CafePress:

The “war on drugs” that began in the 80s led to a dramatic increase in the number of Black, but not so much White americans in prison and jail (see here).  One of the consequences of disproportionately imprisoning Blacks and Latinos, of course, is disproportionately separating Black and Latino children from their parents. 

Source: Bureau of Justice statistics via Chris Uggen’s Weblog.

During World War II, the government encouraged carpooling because they needed the gas and rubber for the war (source). Here is a sample of the propaganda:

This one is, as it appears, by Dr. Seuss:

The next two are from the State of Ohio:

In the comments, both Eoin and Toban B. (T.B.) pointed us to this poster (found here).

Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.

Only recently in U.S. culture have rigid and narrow beauty standards for women extended to their vulvas. With the ascendance of cosmetic surgery (and its profits), marketing (and its effectiveness), and the visibility of pornography (and its mainstreaming), there is now cultural pressure on women to have the perfect vulva (see here and here).  This post shows before and after pictures of labiaplasty. 

When teaching about this phenomenon, I find that my students balk at the idea that there isn’t, in fact, a “normal” vulva.  They are incredulous that vulvas would vary.  This incredulity is somewhat understandable.  If the women are heterosexual, they are unlikely to have seen many, or any, other than their own (and likely not even their own).  Gay men are in a similar predicament.   Gay women and straight men, being so young, are also unlikely to have seen many.   In any case, showing them that vulvas do, in fact, vary is helpful. 

The image after the jump is an art project (image found here).  The artist cast women’s vulvas, so what you will see is 28 plaster vulvas made from molds.   The image is after the jump because it is not safe for work… not likely, frankly, safe for home either!  But it surely does make the point.