Today’s XKCD strip bothers me, a little. It reminds me of the discussion about assertiveness amongst nerd guys brought up when Gabe and Tycho at Penny Arcade were talking about “pick-up artists” (PUAs) a while back.

Here’s my issue: I get that a lot of straight guys (and women, but I want to primarily talk about men here) who identify as nerds (or don’t, for that matter) have confidence issues, especially around romantic or sexual interests*. But I also think that messages like the XKCD strip really reinforce that idea of isolation and make the world out to be filled with potential mates — if only you’d just talk to them! There’s some truth here, in that it’s pretty hard to meet people if you find it hard to talk to communicate with others. But the more insidious, unintended message I’m seeing is one that just feeds into the PUA logic — given enough confidence and skills, all women are yours for the taking.

I know some people are probably going to think I’m reaching here, and are going to say that it’s just a comic, and maybe just meant to make a cute little statement about how everyone just wants to make a connection. Sure, and I think there’s something to be said for nerd guys shedding the whole Nice Guy complex and acting assertively. The problem is that there’s a fine line between that and the PUA viewpoint I described earlier. That woman next to you might not want to talk about her netbook. She might not be interested in you, specifically. She might not be interested in men, generally. She probably wouldn’t have the same reaction as in the strip, because society teaches women that they should expect male attention, and calling it out isn’t usually looked too kindly upon.

So this is the crux of the issue for me: nerds really are members of a subordinated masculinity, and from within that viewpoint it’s easy to dismiss anything which says that you are privileged and not downtrodden. Once you’re in that space, it’s really easy to start thinking in a certain way that says you’re not privileged just because you’re a man — and I think things like this XKCD strip can contribute to that way of thinking.

Of course, any man who falls farther from the pinnacle of hegemonic masculinity is less privileged than his more “masculine” counterparts, but he’s still a man. Nerd discourses sometimes let us forget that, and let us think we operate outside the system, because we’re not like those other, sexist guys — but it’s a fantasy. We can be better than that, but it means telling ourselves the truth, and not pretending that our interactions with women — even a simple conversation on a train — aren’t influenced and structured by the patriarchy.

*Note: I realize that I don’t mention queer nerds here. I don’t have a lot of experience with the topic, besides an understanding that nerd communities can be just as homophobic as more mainstream groups. Also, most of the discussions I’ve seen around nerd shyness have been in terms of male shyness towards women — summed up in the Nice Guy trope. I think this definitely speaks to the silencing of queer nerds in certain communities, but it also leads me to believe that this phenomenon is primarily an issue for a certain type of (self-identified) heterosexual masculinity.

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About his interests, Matt Kopas writes:

In a famous misattribution, Andre Malraux was held to ask “What is a man?” I feel like most of the answers to this question that men have available to them these days are at best outdated and at worst oppressive and restrictive. What does it really mean to be a man? How can men recognize their privilege and become better allies? As a first-year graduate student at the University of Washington, these are some of the questions I’m interested in. I blog about masculinity issues at The Disenchanted World, where I also talk about other topics such as sexuality, evolutionary theory, and really anything else that strikes me as sociologically interesting.

If you would like to write a post for Sociological Images, please see our Guidelines for Guest Bloggers.

Sandra H. sent us a link to a story about a field of empty container ships parked off the coast of Singapore:

Simon Parry reports that the field includes about 12 percent of the world’s container ships.  More than “the U.S. and British navies combined,” he writes.

The idle ships are another visual indication of the worldwide economic downturn, alongside the images of Detroit’s decline, unsold cars, abandoned homes, and empty malls.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Ben O. sent us this vintage airline commercial for Braniff International.  In it, a “stewardess” models new uniforms to stripper music and narration.  What struck Ben was the final uniform and commentary.  The commercial ends with the assertion that Braniff International “believes that even an airline hostess should look like a girl.” Sexism aside, Ben argues, and I agree, that what she is wearing is hardly feminine at all given today’s standards. The commercial, then, nicely demonstrates how norms for gendered appearance shift and change.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Jamy B. snapped this photo of an ad for a U.S. Army “live action” show in the D.C. metro:

The show is called “Spirit of America” and the slogan along the top reads: “Celebrate the spirit, strength and history of our nation!”   The inclusion of a white woman and a black man alongside what appears to be a white man, suggests that the ad-makers want us to understand that the “spirit of America” involves racial and gender inclusiveness.  Of course, this is in contrast to historical fact.   Being “patriotic,” I guess, means erasing historical injustices.

Frankly, I have some sympathy for the promoters of this event.  Inclusiveness is a nice idea.  Unfortunately, they’re stuck between a rock and a hard place in trying to bring together ideology and reality.

NEW! Simon H. sent in a British poster (found at Free Market Fairy) urging men to sign up to serve in World War I. In this case, the British Empire is portrayed as a family of nations, all happily working together with the same patriotic aims:

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Lynn drew our attention to the American Apparel webpages for men’s and women’s clothes.  She notes a distinct difference:

On the Women’s clothing pages, the girls are modelling THEMSELVES in addition to the clothes.  You see a butt purposefully sticking out here, a shirt pulled up to there, a head thrown back in a coquettish manner, a back arched this way and that.

On the Men’s pages, the men are essentially just “standing there”, letting the clothes speak for themselves.

I’ve included screen shots of all of the models in the slide show, so you can judge for yourself (sorry for the funky formatting; there were more images of women than men).

The men:

The women:

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

NEWS:

Remember, if you’re so inclined, we’re on Facebook and Twitter!

We’d like to draw your attention to the comments thread on an old post, Marketing Asian Women to Anti-Feminist Men.  While, to be frank, I don’t think the post was very strong in itself, it attracted the attention of the very men to whom I argued Asian women were being marketed.  Their comments are a really fascinating insight into the logics of white men who prefer Asian women.  It’s a pretty amazing read.

If anyone without access to journal databases would like a copy of my most recent publication, “Defining Gendered Oppression in U.S. Newspapers: The Strategic Value of ‘Female Genital Mutilation’” (Gender & Society, 2009), I’d be happy to email you a copy.  Just send us a note at socimages@thesocietypages.org.

FROM THE ARCHIVES:

One year ago in September, we dissected a news story about “black and white twins.” The story reveals a great deal about how Americans think about race and so we decided to revive it for today.

Two years ago in September, when we were but a wee blog, we posted our first PostSecret about the pressure one man feels to perform masculinity.

NEWLY ENRICHED POSTS (Look for what’s NEW!):

Race

We found more examples of black models (Naomi Campbell again, Iman, and Grace Jones) being posed with or as animals and added them to our post on the topic (not safe for work).  Bri A. also sent in some photos of Bratz Nighty Night dolls; only the dark-skinned doll is in leopard print pajamas.

We added an image that questions why we accept American Indian sports mascots when we’d surely express outrage if other minorities were used as mascots to our post on Native American mascots.

Discourse

Man poisons wife; Reuters says it was an act of love.  Screenshot here (scroll down).

Gender and Symbols

I snapped two pictures at the Dublin airport of warning signs for moving sidewalks that, like an earlier example, mark stick figures as female as soon as a child is involved.  Also new to the same post, Emanuelle sent us an example of a sign showing a stick figure with a child… and the figure isn’t clearly marked as female.

We also added a photograph to our collection of traffic signals that feature a female instead of a male figure.  This one, from New Zealand, was spotted by Pharmacopaeia.

Sarah D. sent in another example of the feminization of sugar.

Socialization and Gendered Products

We added commercials for two more toys that socialize girls into cooking and other housework to our post about the Hasbro Rose Petal cottage.

The trailer for the movie Teenage Doll, another old movie about teens going crazy with lust, made a nice addition to our post with other examples on the same theme.

As we often do, we have more examples of gendered kids’ products: boys’ and girls’ versions of a book on “how to be the best at everything.” They make a nice pair with the girls’ and boys’ doodle books we posted here.

More pointlessly gendered products! Now sunscreen comes in a version just for girls (scroll all the way to the bottom of the post).

Objectification of Women

Giorgos sent us another fantastic PETA ad, this one implying that you might get to see “explicit footage” of Pamela Anderson. We added it to our post on how PETA objectifies women.

How many boob-focused ads for the video game Evony can there be? At least three more.  Thanks to D.R.S., Alex B., Wtfcats, and Kim H. for sending them in!

Nikki L. sent us a link to this fascinating Tickle Me Elmo commercial.  In introduces a new Tickle Me Elmo product, “Tickle Hands.”

The ad takes place on what appears to be an urban street (reminiscent of Sesame Street).  Two of the kids appear white, while the other two look (probably deliberately vaguely) “racial,” maybe Asian and Latino (perhaps biracial).  At the very end of the commercial the kids pose in front of a brick wall with a picture of Elmo graffiti-style.  Two of them look like they’re flashing gang signs and Elmo, no joke, says “Yeahhhhhh Booooy.”  Here’s a screen shot of the moment:

So let’s trace the evolution of the gangster meme.

1.  Government policy strips urban centers of resources, jobs leave (along with useful things like grocery stores), housing prices fall and the poor become concentrated, and those with means move to the suburbs.  With few “above ground” economic options, people turn to “underground” economies.  With only the “underclass” left, politicians (who tend to listen more to those with economic power and cultural clout) continue policies that disinvest in urban communities of color.  Say “goodbye” to things like nice parks and excellent fire protection.

2.  In a world where obeying the rules gets you nowhere fast, violence flourishes.

3.  The suffering and resourcefulness of young black, Latino, and Asian men in these communities appeals to a (mostly) white “mainstream” America for whom depictions of men of color doing violence confirms their beliefs about white superiority and advanced “civilization.”  Hip hop and rap music becomes a huge money maker for music studios and producers (and a handful of men of color).

4.  As hip hop and rap become commodified, they are depoliticized.  The “oppositional consciousness” that once characterized these art forms becomes largely lost.  For the most part, any artist that wants to “make it” has to be and say what producers think that mainstream Americans want them to do and say.

5.  Now depoliticized, being “hard” and “urban” becomes synonymous with being “cool.”  Everyone wants to be cool.

6.  Being “gangster” is appropriated by white suburban youth.

7.  Stripped of any meaning, it filters down to younger and younger kids.

Enter: Tickle Me Elmo “tickle hand” gang signs.

For more examples of this phenomenon, see these advertising images at a shoe store, Beyonce’s House of Dereon clothing line for girls, the marketing for the Alvin and the Chipmunks remake, and these candy “grills.”

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

One way to study social problems is to take a social constructionist approach.  This approach suggests that the degree to which a social problem is perceived as problematic, as well as the kind of problem it is understood to be, is a function of social interaction.  For example, many Americans consider drunk driving to be a very bad thing and a serious threat.  Drunk driving is not only embarrassing, it is punishable by law, and a conviction could result in social opprobrium.  It wasn’t always that way, and it still isn’t all that stigmatized in some parts of the U.S. and, of course, elsewhere.

So, social problems aren’t immediately obvious, but need to be interpreted and presented to us.  And, of course, some people have more power to deliver a message to the public than others.

Artist Susannah Hertrich developed this graphic (via) designed to bring to consciousness the difference between the likelihood of harm from certain threats and public outrage:

I am unsure as to how she measured both “public outrage” and “actual hazard” but, giving her the benefit of the doubt and assuming that this information is based on some reasonable systematic measurement, the image nicely draws our attention to how some social problems can receive a disproportionate amount of outrage, contributing to their social construction as significant or insignificant social problems (or, alternatively, their social construction as public problems for which outrage is appropriate and useful, versus private problems that have no public policy dimensions).

So, for example, heat is seen as relatively harmless even though, as Eric Klinenberg shows in his book Heat Wave: A Social Autopsy of Disaster in Chicago, it kills many, many people every year and is severely exacerbated by social policies both directly and indirectly related to weather.  But the people who die from heat, and those who love them, tend to be relatively powerless members of our society: usually the elderly poor.

Conversely, the threat of terrorism attracts a great deal of public outrage, but is not a significant threat to our individual well-being.  Still, certain members of our society with an ease of access to the media and authoritative roles in our society (mostly politicians and pundits) can raise our fears of terrorism to disproportionate levels.

Similarly, bird flu makes for a fun story (as all gruesome health scandals can) and gun crime feeds “mainstream” fears of the “underclasses” (often perceived as black and brown men).  Both make for good media stories.  Less so, perhaps, pedestrian accidents.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.