Maggie B. says:
I was shocked and appalled when I saw these posters hanging above the children’s shoe section in a FootAction store in Jensen Beach, FL this weekend.
In her book, Bad Boys, Ann Ferguson argues that while white boys are seen as naturally and innocently naughty, black boys are seen as willfully bad. This is possible because teachers attribute adult motivations to black, but not white, children. Ferguson calls this adultification. Essentially this means that many teachers and other school authorities see black boys as “criminals” instead of kids. And black girls–also adultified, but differently–are seen as dangerously sexual. Adults, of course, are held 100% responsible for their behavior. There is no leeway here, no second chances, and no benefit of the doubt.
These pictures do more than just sexualize the young children pictured (who appear to be black and mixed-race), they also adultify them with their expressions, postures, fashion, and implied contexts.Lisa Wade, PhD is an Associate Professor at Tulane University. She is the author of American Hookup, a book about college sexual culture; a textbook about gender; and a forthcoming introductory text: Terrible Magnificent Sociology. You can follow her on Twitter and Instagram.
John — December 30, 2008
Those pictures are so wrong, I don't even know where to begin!
Heather — December 30, 2008
What sort of parent allows thier child to be exploited like this? If parents refused to allow thier kids to be used in such advertising, and parents refused to buy from stores/manufacturers using this type of advertising, this would be a non-issue.
There is nothing CUTE about this, at all.
Megan — December 30, 2008
farukahmet — January 5, 2009
Getting more and more common, I guess.
Check out Marc Jacobs's last campaign for kids fashion, for instance. Not as naughty as the above examples, but shares a similar "adultification" approach (with sulky "cool" expressions and all...).
farukahmet — January 5, 2009
Getting more and more common, i guess.
Check out Marc Jacobs's latest kids fashion campaign, for instance. Not as naughty as the examples above, but shares a similar adultification approach, with the sulky, "cool" (alienating, nonetheless) expressions on their faces and sexual allusions stemming from their postures.
easyVegan.info » Blog Archive » Little Boys are natural born killers (?) — January 10, 2009
[...] an interesting aside, I also recommend SEXUALIZATION AND ADULTIFICATION OF YOUNG CHILDREN OF COLOR at Sociological [...]
Anonymous — March 25, 2009
there are more horrible things in this world than pictures like these hanging in stores. stores advertise whats popular and obviously this is what they saw as popular. i'm sure the little kids on these posters arent the same kids that are out stealing, doing/selling drugs, and hurting people. and i'm sure these pictures arent whats making kids in society today do the bad things they do. its the parents who don't "parent" their children. letting their kids do a photoshoot such as this one, isnt the end of the world. go to a website where parents abuse their children and comment on that!
Anonymous — March 30, 2009
why is everything about color?? i work at a footaction and the only reason why these children look like this is because footaction is an "urban" store.. this is what people that shop at this store look like. the pictures are supposed t look like jay-z beyonce, diddy, and lil jon. people that come in the store tell me how cute the signs are. i personally wouldnt let my children ever model in pictures where it makes them look like theyre 30, but it gets on my nerves when people try to bring color into anything.
chelldan — April 24, 2009
preety ugly kid
chellldan — April 24, 2009
this website is fUCKING TERELBUL GET THE HELL OUT OF HERE
Sociological Images » WHICH MISSING CHILDREN GET MEDIA COVERAGE? — April 25, 2009
[...] rather than a “boys will be boys” mischieviousness; see a post related to that here). And there’s the voyeuristic shock at the idea that little White girls might have been [...]
Buying into mainstream gender | Toban Black — June 2, 2009
[...] posts from Lisa on the Sociological Images blog - - “The Economics of Beauty” - “Sexualization and Adultification of Young Children of Color” - “The Beauty Industry: Spending And [...]
Child’s Shirt with Nipple Tassles » Sociological Images — August 21, 2009
[...] see our posts on sexually suggestive teen brands, adultifying children of color, “trucker girls” baby booties, “future trophy wife” kids’ tee, House [...]
Raluca — August 27, 2009
A typical example of the labelling theory
Tickle Me Elmo and the Gangster Meme » Sociological Images — September 30, 2009
[...] more examples of this phenomenon, see these advertising images at a shoe store, Beyonce’s House of Dereon clothing line for girls, the marketing for the Alvin and the [...]
Anonymous — November 24, 2009
thats so wrong to make kids do that HELLA EWWWW
Who Sexualizes Young Girls? » Sociological Images — June 9, 2010
[...] examples of the sexualization of young girls, see our posts on sexually suggestive teen brands, adultifying children of color, “trucker girl” baby booties, “future trophy wife” kids’ tee, House of Dereón’s [...]
lyssa — July 21, 2010
I had to do a double take to realize they were kids...
Sex Negativity and the National Post « Princess's Little Activist — June 24, 2011
[...] parents do, in most cases. You should check on the APA sexualization report, or sexual clothing being marketed to tweens, teens and [...]
Tferguson5976 — February 24, 2013
when you dress them up to look like adults then soon they will start to act like they are adults...allow children to be children!
Idle Breakout — April 10, 2023
When you dress them up to look like adults, they will soon start acting like adults...let children be children! idle breakout