This ad’s unabashed assertion that a mushroom cloud can have  a “silver lining” reminds me of our posts on the evolution of the word “atomic” and Miss Atomic Bomb (1957).

Via Vintage Ads.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Dmitriy T.M. sent a link to a Cracked list of misguided products. Among them, was a discussion of a doll I remember from when I was a kid: the Cabbage Patch Kid Preemie.  Cabbage Patch Kids were all the rage.  The preemie version, a supposedly prematurely born “kid,” was a sort of spin off.

Cracked points out one of the ironies here:

So What’s the Problem?

You know what’s not all that cuddly? A one and a half-pound infant fighting for its fragile life in a coffin-shaped incubator with more tubes and machines attached to it than Weapon X. Don’t forget the bandages that keep the light out of its underdeveloped eyes, or the little heating beds it has to lay in because it can’t maintain its body heat. Toss in some weeping parents and a couple of nurses probing and prodding its frail little body and you’ve got the must-have toy of the season.

Given this deserved critique of the product, what exactly is it about the idea of a premature baby that would make Coleco think it would appeal to children and their parents?  I think this commercial gives us a clue:

The Cabbage Patch slogan, “You can give them all of your love,” is an excellent example of what this doll is really about: socializing young girls to be nurturers focused (apparently exclusively) on children.

In this case, what could possibly require more nurturing than an infant?  A premature infant!

The Cabbage Patch Kids website, where you can still buy preemies in addition to kids and babies, says that this premature version of the doll “will require extra attention and lots of Tender Loving Care. Be sure to spend lots of time with these tiny ones once you adopt.”  As Grandma reminds the girl, “Preemies need extra special care.”  And the girl responds in a way that implies that a baby that needs “extra special care” is even more rewarding than a baby that simply needs special care. The more self-sacrifice is required, the happier a girl will be.

Some deep and disturbing socialization indeed.

Oh and also, I couldn’t help but also share this doozy with you, from the description of the Preemie doll:

These small babies have no hair, but come with a choice of eye colors in blue, green, brown, and Asian.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Over at Everyday Sociology, Karen Sternheimer discussed one of Malcolm Gladwell’s arguments in his book, Outliers.  She explains:

While the American ethos of success suggests that it is the result of talent and hard work, Gladwell examines factors that sociologists refer to as social structure—things beyond our individual control—to understand what else successful people have helping them on their journey. Let’s be clear: skills and hard work are important, but so is timing.

One of the examples Gladwell uses is the strange concentration of wildly improbable success in birth cohorts (people born around the same time).  Sternheimer summarizes Gladwell’s argument as to how timing and geography shaped the ascendence of Gates and Jobs:

Gladwell describes how being born in the mid 1950s was particularly fortuitous for those interested [and talented] in computer programming development (think Bill Gates and Steve Jobs, both born in 1955). It also helped to be geographically near what were then called supercomputers, the gigantic predecessors to the thing on which you’re reading this post.

Sternheimer goes on to argue that members of Generation X may have a special advantage over earlier and later cohorts.  This figure shows that the number and rate of births peaked between the 1950s and then dropped precipitously during the period in which Generation X was born:

Those of us born in Generation X, then, would have had the advantage of schools designed and staffed for many more kids, leading to small class sizes and more resources for each kid.  Sternheimer writes:

As Gladwell describes, children born after booms… have the benefit of smaller class sizes. An unprecedented number of schools were built for Baby Boomers in the years before I was born. When my cohort was ready to go to school, there were newly-built buildings waiting for us, especially for people like me who lived in well-funded suburbs…

When I was in elementary school in the mid 1970s, there were so few students that many classes were combined: first and second graders had the same teacher, as did third and fourth graders. Looking back, this provided me with some unusual opportunities.

Being able to think through this intersection of biography and history is how C. Wright Mills describes as “the sociological imagination.”

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

U.K. men’s magazine Asylum promotes itself, women’s objectification:

Thanks to Giorgos S. for sending along the screen shots!

Other examples in which women are products here, here, here, here, here, and here.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Nielson recently released new data on teen media use.  Among the many findings, I was struck by the rapid rise in text messaging in just two years:

There’s a whole sociological literature on the adoption of technology, but I don’t know it. Does anyone out there familiar with it have any insights?

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

According to the Madsen Bicycles website, submitted by Mary S., women dote on children…

…and look lovely with flowers:

While men do sporty stuff…

…and more sporty stuff:

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

This nine-minute 1938 promotion video for White Sands National Monument is a stunning example of how incredibly short our attention spans have become.  Or is it just me?  Or maybe they found this mindnumblingly slow in 1938 also?

The introductory title pages finally fade away so that the substantive material can begin at about 40 seconds in.  40 seconds!  I was dying from boredom at about second 15!  See how long you can stand to watch it:

Via Weird Universe.

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Lisa Wade is a professor of sociology at Occidental College. You can follow her on Twitter and Facebook.

Today’s XKCD strip bothers me, a little. It reminds me of the discussion about assertiveness amongst nerd guys brought up when Gabe and Tycho at Penny Arcade were talking about “pick-up artists” (PUAs) a while back.

Here’s my issue: I get that a lot of straight guys (and women, but I want to primarily talk about men here) who identify as nerds (or don’t, for that matter) have confidence issues, especially around romantic or sexual interests*. But I also think that messages like the XKCD strip really reinforce that idea of isolation and make the world out to be filled with potential mates — if only you’d just talk to them! There’s some truth here, in that it’s pretty hard to meet people if you find it hard to talk to communicate with others. But the more insidious, unintended message I’m seeing is one that just feeds into the PUA logic — given enough confidence and skills, all women are yours for the taking.

I know some people are probably going to think I’m reaching here, and are going to say that it’s just a comic, and maybe just meant to make a cute little statement about how everyone just wants to make a connection. Sure, and I think there’s something to be said for nerd guys shedding the whole Nice Guy complex and acting assertively. The problem is that there’s a fine line between that and the PUA viewpoint I described earlier. That woman next to you might not want to talk about her netbook. She might not be interested in you, specifically. She might not be interested in men, generally. She probably wouldn’t have the same reaction as in the strip, because society teaches women that they should expect male attention, and calling it out isn’t usually looked too kindly upon.

So this is the crux of the issue for me: nerds really are members of a subordinated masculinity, and from within that viewpoint it’s easy to dismiss anything which says that you are privileged and not downtrodden. Once you’re in that space, it’s really easy to start thinking in a certain way that says you’re not privileged just because you’re a man — and I think things like this XKCD strip can contribute to that way of thinking.

Of course, any man who falls farther from the pinnacle of hegemonic masculinity is less privileged than his more “masculine” counterparts, but he’s still a man. Nerd discourses sometimes let us forget that, and let us think we operate outside the system, because we’re not like those other, sexist guys — but it’s a fantasy. We can be better than that, but it means telling ourselves the truth, and not pretending that our interactions with women — even a simple conversation on a train — aren’t influenced and structured by the patriarchy.

*Note: I realize that I don’t mention queer nerds here. I don’t have a lot of experience with the topic, besides an understanding that nerd communities can be just as homophobic as more mainstream groups. Also, most of the discussions I’ve seen around nerd shyness have been in terms of male shyness towards women — summed up in the Nice Guy trope. I think this definitely speaks to the silencing of queer nerds in certain communities, but it also leads me to believe that this phenomenon is primarily an issue for a certain type of (self-identified) heterosexual masculinity.

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About his interests, Matt Kopas writes:

In a famous misattribution, Andre Malraux was held to ask “What is a man?” I feel like most of the answers to this question that men have available to them these days are at best outdated and at worst oppressive and restrictive. What does it really mean to be a man? How can men recognize their privilege and become better allies? As a first-year graduate student at the University of Washington, these are some of the questions I’m interested in. I blog about masculinity issues at The Disenchanted World, where I also talk about other topics such as sexuality, evolutionary theory, and really anything else that strikes me as sociologically interesting.

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